CLC: Marketing Analysis Research Report: Product Selection and List of Sources
Due Date: Jan 18, 2014 Max Points: 50.0

Description
This is a Collaborative Learning Community assignment - 1. Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco). 2. In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product. 3. Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market.
Refer to “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.
Do some preliminary research (on the Internet and/or in the GCU Library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.
Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval.
Submit the assignment for instructor approval by the end of Topic 1.
Instructor must approve product selection and sources and will advise the student by the third day of Topic 2.
You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

CLC: Marketing Analysis Research Report: Product Selection and List of Sources

CLC #1 RUBRIC – Module One | Possible | Actual | | | | 1. Identify a product that will be the focus of your research | 10 | 10 | 2. Describe the consumer appeal and environmental factors that you think might influence the market for this product. | 10 | 10 | 3. Propose how this product could have implications for ethical, social responsibility, or global issues in the market. | 10 | 10 | 4. Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval. | 10 | 10 | 5. CLC Document: * Single file submitted for entire team; File name reflects name of assignment and team number, all team member names * Assignment Within Requested Word Count 250-500 words * APA Format: Title Page is Included, Headers included * Citations included for quoted sources * File is .doc or. docx file * Format, style, layout, font are consistent throughout document | 5 | 5 | 6. Mechanics of Writing / Language Use and Audience Awareness * The authors are clearly in control of standard, written American English. * Includes correct spelling, punctuation, and grammar. * Includes correct sentence construction, word choice, etc. * | 5 | 5 | * Subtotal Above | 50 | 50 | * If assignment was late, deduction according to late policy | -0 | -0 | * TOTAL POINTS EARNED FOR THIS ASSIGNMENT | 50 | 50 |