Develop a media plan (BSBADV507B)
TASK-1 DEFINE MEDIA REQUIREMENTS

SUBMITTED TO: -
MARIDIAN

Introduction to the organisation

Spirit Earth is the maker, distributor and educator of organic skincare, mineral makeup and holistic natural wellness. The finest and most effective ingredients from nature are used to bring customers unique and excellent products that are pure, wholesome, cruelty free and respect the earth. Spirit Earth strives to become a globally recognized company and brand name by giving customers the knowledge and opportunity to purify and enrich their lives through holistic natural wellness and organic products. Spirit Earth focuses on making a positive difference in the well-being of people’s lives through caring personal service and products that are not just good but good for you.
Target Audience The primary target audience are Female Professionals and wives of Professionals who buy non chemical/ natural based skin care products.

Consumer Profile Demographic: 1. Age: 25-54 2. Gender : female 3. Education: Completed Tertiary, Post graduate 4. Marital Status: Single/ Married 5. Family : young singles, young married, 6. Ethnic background: Various Racial Backgrounds 7. Occupation: professional work, study, raising children etc.LifestyleBeauty conscious and health conscious, skin care takers etc.Social and cultural factorsConsumer lives an active life, occupying her with work, study, parenthood, socialising etc.Values or attitude factors More conscious towards using non chemical based skin care products, looking for natural effects that do not harm body or environment.Existing product usageNatural skin care products, gives good value for money which help their skin looking radiant and help fighting aging and wrinkles. |

Market Factors
Product Characteristics
Product Earthspirite skin care range is a natural skin care product that comes under shopping goods range.
Reach and Frequency
Reach refers to the number of individuals who are exposed to the advertising over a defined period of time. Frequency refers to the number of times, on average that individuals are exposed to your advertising message.
Level of Involvement
This product is a low involvement product.
Product Usage
Product is low usage. The level of product usage is also relevant to your advertising strategy and media plan as you will be able to determine the appropriate levels of reach and frequency for your plan. High use product as bread and low use product is Christmas pudding as it eaten mainly at the festive season. Life cycle of the product or service that is to be promoted is important. Product life cycle is curve to how the product or service is positioned in your media plan.

Product Life Cycle:

Advertising message characteristics
As per the product range product should be advertised on TV, radio, women’s magazines and health magazines, online social media like face book, twitter. Point- of- sale display, similar stores. The market is very competitive so this product also needs competitive messages. * Unique * Simple * Complex * Competitive

Competition Situation
Similar types of products are already in the market. So marketing strategy should keep in mind the coemptive products as well.
Media Environment
Advertising will include various Medias like print media, magazines, tv, online, word of mouth, banners, posters. Creative Requirements * Words, pictures, sound, music, colour, etc * The advertising electrical or physical form * Advertisement need to consider local ,national, or international
Merchandising requirements * The product or service advertising be relevant to specific communities? * The product or service have an association with a specific media vehicle