Strategic Plan, Part I: Conceptualizing a Business
Isabel Lopez
Larry Shipley
BUS/475
August 25, 2011

Coffee House, Business Mission
SA Novel Beans is an exclusive bookstore plus coffee house mixture opening in the downtown area of San Antonio, Texas. SA Novel can be located on a fine trafficked street straight in main tourist area of San Antonio. The café is surrounded by the Market downtown. The society is complete with shops, restraints, bars, and companies that are geared in the direction of the ample university students and tourist that walk freely in this area. University of Texas at San Antonio, San Antonio College, and not to mention the University health science center and a mixture of all around the world tourist make up a wonderful combination of consumers for SA Novel Beans. A large mass of these students rely on bicycles, mopeds or walking to obtain to classes and their employment, and most of them go across the downtown shopping areas on an every day or weekly basis. Tourists most often walk to be able to look at the beauty that San Antonio has to offer.
SA Novel Beans offer an additional reason like a bookstore to attract the students’ population. “Most of the Coffee shops in the area are either chain locations such as Starbucks, or they are very alternative locations that border on hippy in nature, which might not be conductive to every consumer’s taste” (Evonson,2007). The SA Novel Beans is a very comfortable, clean, and good environment to enjoy snack as well as literature. It has a massive menu of ordering options like other coffee shops but one thing is different from other coffee shops is that they would be fully operational bookstore for consumers. There would be Internet services and other several programs such as lecture, discussions, and reading books. As uncommon as this might sounds SA Novel Beans would have a tourist desk to