MARKETING MANAGEMENT
TERM PAPER

COMPARATIVE ANALYSIS
OF

SUBMITTED TO SUBMITTED BY
Ms. SHALINI GAUTAM Jonnalagadda Vijay Kumar
Vaibhav Chakravarti
Shubhankar Rudra
Bhavya Nijhawan
Jatin Arneja

EXECUTIVE SUMMARY

Amid the previous four decades Pizza Hut and Dominos has constructed a notoriety for perfection that has earned the admiration of shoppers and industry specialists alike. Building a main pizza organization has required persistent advancement, responsibility to quality and commitment to client administration and worth. The characteristics of enterprise, development and initiative have portrayed Pizza Hut and Dominos business through over four many years of achievement. Through the quality of its legacy, its way of life and its kin and franchisees, Pizza Hut anticipates more achievement in future. There are distinctive destinations of each association. Keeping in mind the end goal to accomplish these destinations distinctive targets are set. Targets go down the chain of command contingent upon the way of the business. Along these lines, with a specific end goal to accomplish the destinations, administration settles on distinctive procedures. These procedures are isolated into numerous sub-parts and are helpful for the running of the business. The workers and the administration recognize what they need to accomplish through the objectives which have been set to them and the techniques they have embraced assist them with knowing the way they will accomplish the goals. Likewise, Pizza Hut has diverse targets set to them and they have embraced distinctive techniques to effectively accomplish the objectives set. These objectives are set by the RSC i.e. the eatery bolster focus in Karachi. These objectives are gone on to the RGM (eatery general administrator) and he passes them to the workforce.