MARKETING THEORY AND PRACTICE REFLECTIVE OVERVIEW
MKT1120 (21/22/23)

Titles Pages

Introduction

Week 20 Lecture * Social, Green Marketing Ethics and CSR

Week 21 Lecture * Managing Marketing Implementation

Week 22 Seminar * Presentation * Sala Thai

Conclusion

References

Social, Green Marketing Ethics and CSR

Corporate social responsibility (CSR) as defined by mallenbaker. Is “the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.
“Positive responses can benefit an organisations market position, but, equally, unethical behaviour can lead to bad publicity and have a negative influence. (Jobber 2013 pg. 188)
It was understood that business ethics are moral principles and values of which control certain actions or decisions to be made by individuals of a firm. This can involve either values about wrong or right conduct. It is important that employees understand ethical issues to help make the right decision when facing ethical challenges within the organisation especially when dealing with customers.
It is extremely vital that marketing ethics exist so that it may cover situations such as product safety, truthfulness in marketing communications, honest customer relationships, pricing issues, distributions and the impact of marketing decisions in the society and environment.
There are certain ethical principles which can reflect the cultural values and norms which exist in society. The norms act as a guide of what should be done. Therefore it is seen as something already established. E.g. a Muslim customer wanting to purchase only halal chicken as opposed to a Christian purchasing any meat rather than a specific