Company G
1-Year Marketing Plan
Student Name: Nathan Martin
Student ID:000432984
Date: 3/25/2016
Student Mentor Name:Diane Frayne

Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Explanation of Strategies………………………..……………………………………………………………………………………………….7
Implementation Plan 7
Product Tactics 8
Price Tactics 8
Place Tactics 8
Promotion Tactics 8
Monitoring Procedures 8

Introduction
Company G is an established electronics company with outstanding partnerships in the industry. A new blender has been developed, and this marketing plan will detail the launch of the new blender created by Company G.
Product Description and Classification

Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”
The new blender that Company G has designed is in perfect balance with Company G’s mission statement. The new blender is an everyday use blender for use in the home. Using a blender every day for making smoothies is a trend that continues to grow. Company G’s blender is designed with this in mind and have incorporated an extra blade into the blender to create the texture the consumer is looking for. The new blender is also dishwasher