Cola Wars Continue: Coke and Pepsi in 2010

Instructions - Read the case study and complete a full analysis by answering the questions below. Be sure to conduct a situational analysis by looking at both the external and internal environments when formulating your answers. Also consider other management disciplines and impacts (i.e. Human Resource Management, Marketing, and Finance). Some key considerations: 1. This is not a summary of the Case. Students are expected to apply relevant management principles, critical and analytical thinking when completing the case study 2. Output must be thorough, grammatically accurate and well written using APA format. 3. There is 10% penalty for late submission.

Note: All responses will be used as part of the college’s assessment process for the masters’ program.

Case Questions

1. Current Day Human Resources Analysis a) As Coke and Pepsi move forward from this point, are there any important human resource issues that should be considered as part of their corporate and business strategies? Fully Explain answer i. Current Day Competition Analysis, Discussion, Trends, including references. ii. Current Day Compensation Analysis, Discussion, Trends, including references. iii. Current Day Legislation Analysis, Discussion, Trends, including references. iv. Current Day Employee Relations Analysis, Discussion, Trends, including references.

2. Strategy Analysis a) Conduct an industry analysis using Porter’s 5 forces to evaluate the attractiveness of the industry with respect to the profitability of bottlers.

3. Financial Analysis a) The strategies used by Coke and Pepsi were reflected in their financial data (Table 3a). i. Compare and comment on the return on equity (ROE) for both Coke and Pepsi over the years. ii. Calculate