In today’s business realm the key to success of most organizations center around the relationships between the business owners, stakeholders, investors, employees, and customers. Each relationship is critical in understanding the ethical behaviors and decisions that the organization makes. Socially, ethical behavior shapes company culture and drives the success of the company and its profitability. Company Q’s ethics and culture identify, when it comes to a risk vs. reward philosophy, that they have erred on the side of caution without much thought towards social responsibility and how their business decisions affect it’s profitability, but also the community at large. There are several decisions Company Q has made that need to be addressed in order to build stronger relationships and change it’s community image. As stated the actions of Company Q include closing several stores in high crime rate areas due to negative profitability, providing health-conscious and organic products at a higher cost margin, and throwing away day-old products rather than donating them due to concerns over lost revenue or stealing by it’s employees. First, we should address the mistrust of its retail employees by Company Q’s leadership. This is a critical relationship that must be improved in order to maintain a hard working, socially responsible, and ethically sound company. Second, the issue regarding closing several stores in high-crime rate areas does not bode well for those communities, and shows Company Q’s lack of concern for customers that live in those areas. Company Q can improve it’s customer retention and profitability without the need of closing those stores. Third, Company Q’s assumption that providing only healthy/organic product options at a higher cost shows that it does not consider those customers needs. Company Q should address it’s concern of losing