Hannah Haarala
MGT 495
Tata Motors
1.
* The GDP is consistently increasing in the Indian market, which is an attractive feature. * Transportation consumption rate and per-capita disposable income are both increasing. * India’s investment in the transportation infrastructure is another major feature that is attractive.

4.
In countries where motorization is saturated but the population is increasing, key success factors are how well the automobile major can combine their position and introduction new and interesting products for customers.
On the other hand, when both motorization and population are increasing, the key success factors are how well and efficiently they invest in supply chain, services, and new production launches.

5.
To consolidate position in the domestic market: * Expanded capacity and new platforms were developed to accommodate trends of transportation demands.
Expand international footprint through: * Leveraging in housing capabilities * Products being exported because they continued to be manufactured in India.
Acquisitions:
* When Daewoo was acquired, it gave Tata Motors the access to the technology that can assemble high-end trucks, giving entry in the South Korean market. * When Jaguar Land Rover was acquired, it gave Tata Motors a product portfolio that has an immediate global footprint.
Strategic Collaborations: * Joint Venture with Marcopolo: to take advantage of product development and participation in mass transport opportunities in both domestic and international markets * Alliance with Fiat: gave Tata Motors access to world-class car engine technology and production capacity * Joint Venture with Thonburi: to capitalize on the regional trading block ASEAN and local country competencies

6.
I do think Tata Motors is a very good company that has a wide range of quality