Marketing
I chose a brochure for one of my marketing plans because I read about it in the book and it seemed like a great way to get your business out into the community. I like the idea of a brochure because it is something that you can put in a lot of information and picture in and it is easy to grab and look over. It is great because you can place brochures around your center and in the community. The brochure can have a lot of great selling points in it. As the book states you can put your name, address, telephone number, a map showing location of the program, sponsorship of the program, and enrollment procedures, which I think is a great way to inform people of your center. (pg. 354) I would also put pictures of the center and any awards that the center has gotten.
The next plan I chose for marketing was a website. I think in today’s world you have to be up to date with the technology. Everyone is using the computer and using the web for finding lots of information. Your center should definitely have a website involving similar information to the brochure, but you are able to do a lot of different things with websites. You can put up videos and change the website often to update it with most current information. You can put bios on your staff and put up weekly lessons plans. Websites are a key tool in marketing. You can put up a comment board and let families comment on your website. You can control everything that is on your website and that makes having a website a good marketing tool. Lots of people try and find out as much information about your center before they enroll their child, so having an up to date website would be a great way to put information about your center.
I think the next idea I have for marketing really does help make a difference. Rewarding families for referrals is a simple way to get new families in your center. I like this idea