Running head: THE E-BUSINESS MODEL TO MOVE THE BROADWAY CAFÉ INTO THE 21ST CENTRY

Strayer University
CIS 500
Prof. Elmer L. Buard February 14, 2012

Table of Contents
Abstract 3
Introduction ………………………………………. 4 Business Competitive Advantages 4 Technology Competitive Advantage 5 Key Challenges 5
Broadway Café Stategies 6
Conclusion.....……………………………………………………………………………………..7

References………………………………………………………………………………................8

Abstract
This paper reviews the e-business competitive advantage strategies using the success at Intel. When key value chain partners, such as Dell Computers and Cisco Systems, started their B2B e-procurement systems, they pressured Intel to convert B2B activities online. Organizations today frequently integrate Internet technology to redesign processes in ways that strengthen their competitive advantages. Success breeds imitation and invites more entries (Information & Management 40 (2003) 581-590). This examines the ever changing technology that is available to companies now that wasn’t available years ago. With looking at the e-business model, all of the existing coffee shops, Broadway Café has to standout in order to survive in this competitive industry and obtaining new customers, keeping existing customers.

Introduction:

THE E-BUSINESS MODE TO MOVE THE BROADWAY CAFÉ
E-business has received much attention from entrepreneurs, executives, investors, and industry observers using the internet to promote their business. Without the use of face to face operations, all e-business transactions are performed electronically by using computer and communication networks. The three principal categories of e-business applications are:
1. Electronic markets or e-marketplaces: buying and selling goods and services.
2. Inter-organizational systems: facilitating inter and intra-organization