Toward a Theory of Organizational Creativity Richard W. Woodman; John E. Sawyer; Ricky W. Griffin The Academy of Management Review, Vol. 18, No. 2. (Apr., 1993), pp. 293-321.
Stable URL: http://links.jstor.org/sici?sici=0363-7425%28199304%2918%3A2%3C293%3ATATOOC%3E2.0.CO%3B2-G The Academy of Management Review is currently published by Academy of Management.

Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/about/terms.html. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/journals/aom.html. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission.

JSTOR is an independent not-for-profit organization dedicated to and preserving a digital archive of scholarly journals. For more information regarding JSTOR, please contact support@jstor.org.

http://www.jstor.org Mon Jun 4 10:59:06 2007

Academy of Management Revlew 1993 Vol 18 No 2 293 321

TOWARD A THEORY OF ORGANIZATIONAL CREATIVITY

RICHARD W. WOODMAN T e x a s A&M University JOHN E. SAWYER University of Delaware RICKY W. GRIFFIN T e x a s A&M University

In this article w e develop a theoretical framework for understanding creativity in complex social settings. We define organizational creativity a s the creation of a valuable. useful new product. service. idea. procedure. or process by individuals working together in a complex social system. The