Designers won’t be driven by specific product features or even design, but by reimagining the broader experience of how customers might use the product or service. By looking beyond the product to take a extensive view of customer issues and activities around the product, the new designer can find new ways to address unmet needs, create talk­worthiness, and fuel differentiation. UX Design will be the dominating role of Innovation, designer will become technologists as the technologist will become a designer as well.

If you where to turn on the television and watch the news, you’d see that is not just your home town, state, or country that you live in, the entire world is changing. The world is rioting for something to change: Thailand, Venezuela, Brazil, Mexico, England, Italy, Russia, etc. What is this change? Im not sure yet but the world is screaming “we have lost our way”. (1) “Greed has poisoned men’s souls, has barricaded the world with hate, has goose­stepped us into misery and bloodshed. We have developed speed, but we have shut ourselves in. Machinery that gives abundance has left us in want. Our knowledge has made us cynical. Our cleverness, hard and unkind. We think too much and feel too little. More than machinery we need humanity. More than cleverness we need kindness and gentleness. Without these qualities, life will be violent and all will be lost…

The aeroplane and the radio have brought us closer together. The very nature of these inventions cries out for the goodness in men ­ cries out for universal brotherhood ­ for the unity of us all.” Charlie Chaplin said this 74 years ago and it as relevant today; as it was then. With the internet, new inventions, technologies that have brought us closer together and its rapid growth, we can start to see that the designers who design these new technologies will have the biggest role.

What is UX Design?
The concept of UX Design isn’t new. (2) Virgin’s airport clubs, Nike’s flagship stores, Starbucks restaurants, and Disney’s Parks set the standard many years ago. These innovators show us that the experience isn’t just about the planes, the shoes, the coffee or the even the rides­­it’s about how we feel when we use the product or service and how they better our lives. The stakes for getting the experience right, and continually enhancing it, have never been higher. UX Design stands for "User Experience Design", and is a broad topic. This design discipline has to do with the experience that someone has when they use a piece of technology. The goal of a UX Design is to make that experience a good one, for all who use the Website, software, or app. These products can be for any

device, desktop or mobile. UX Design has grown as an important part of a digital product and has become more known in the mainstream technology scene. UX Designers are ideas people. (3) “We’re not interested in futures, as in technical futures or scientific futures, but more in alternative nows: how things could be right now if we had different values. It’s about the psychological approach being purely functional, we are looking at the idea of a more emotional and psychological need”. UX designers think, research, and create ideas to arrange information into a workable, well­designed Website or mobile app. They usually create basic "wireframe" designs outlining area where final graphics go. Depending on the experiences of the UX Designer, they can often go on to create higher quality designs, or even working examples that can be used in a final design. They also often conduct "usability" testing to determine how the users feel about the digital product or service. They then use these finding to improve on the user interface of the design, and continue this cycle until users are happy with the experience, help, and outcome.

UX Design will change design for the better.
It’s a bold claim, but consider the claim more closely and it’s harder to deny.

Technology loves to demolish the status quo, and it’s doing it with confidence. The world is struggling to come to terms with the implications of such rapid change. So far, specific industries like music, news, film have had to pick up most of the debris, but now technology is destabilizing some of society’s central pillars: law, finance, education, defense, and politics. We’ve recently seen the rise of a rogue currency outside the global financial system, I’m talking about Bitcoin. (4)Crowdsourced vigilantism. State­sponsored hacking. Designers and Technologists are already making buildings busier than any hospital. They are hacking around the limitations of space and time. It’s sci­fi stuff.. But “User Experience” has never lived exclusively on some screen tucked away in a laptop or smartphone. The experience people have with a product, service, or website extends far before and after the few moments they spend in front of their screen. Ultimately, that on­screen experience will be a single link in a long chain of experiences. Today, businesses are asking people in our profession to help them design large ecosystems of services and products. As User Experience Design expands its sphere of influence, and we become responsible for more links in that chain of experience, we need to take the time to understand the increased responsibility inherent to the task. Traditional frameworks for good UX design – making things “easy” and “simple”, will frequently fail to hold up when we are asked to design

for broad communities of people (instead of individuals), or the needs of people as they move through various stages of their lives (instead of a single transaction). For ethical values to thrive, we can’t let these fast times seduce us into thinking we have no time for them. Designers and technicians alike need to think about the things they make, and appreciate it. We also need role models. it would be nice to see our industry stop fetishizing entrepreneurs and billion­dollar buyouts, and instead to praise technologists who inform the public about new technology, or companies that make tough decisions for the greater good. Technician and designers also need the courage to do the right thing. The job market is so strong that the only response to unethical pressure from employers should be a hearty middle­fingered farewell. They should also expose these employers and explain to the public how they can avoid being taken for a ride. Finally, the technician and designers should educate itself about global issues. They need to understand the world in order to affect it positively. Efforts to travel, to learn about other cultures and contexts, and to consider use cases beyond those of our nearest neighbors will help reduce the risk of technological imperialism. These are complex times for the design and tech industry, UX Design Will be the dominating role of Innovation, designer will become technologists as the

technologist will become a designer as well.. The consequences of just choosing to

be one, could be severe. Let’s dedicate thoughtful time to ensure the effect we’re having on the world is positive. The results will also be good for our own industry: an informed public means a greater trust of and appetite for our work.

Notes 1. "Charlie Chaplin ­ Official Website." Charlie Chaplin : The Great Dictator's Speech. N.p., n.d. Web. 26 Feb. 2014. . 2. "Move Over Product Design, UX Is The Future | Co.Design | Business + Design."Co.Design. N.p., n.d. Web. 26 Feb. 2014. . 3. Bill Moggridge., “Designing interaction,”Massachusetts Institute of Technology, 2007, 589. 4. "The Crowd­sourced Court Is Now in Session Add to ..." The Globe and Mail. N.p., n.d. Web. 26 Feb. 2014. .

Bibliography "Charlie Chaplin ­ Official Website." Charlie Chaplin : The Great Dictator's Speech. N.p., n.d. Web. 26 Feb. 2014. . "Move Over Product Design, UX Is The Future | Co.Design | Business + Design."Co.Design. N.p., n.d. Web. 26 Feb. 2014. . Bill Moggridge., “Designing interaction,”Massachusetts Institute of Technology, 2007, 589. "The Crowd­sourced Court Is Now in Session Add to ..." The Globe and Mail. N.p., n.d. Web. 26 Feb. 2014. .