Leadership and Ethics – (BUS6035-A)

LEADERSHIP AND ETHICS GROUP TERM PAPER
(Emotional Intelligence and leadership self-branding)

Group Members:
Nehemiah Kimani: 643907
Kiambati, Francis Kanyora: 645462
Judy Mwangi: 641678

Table of Contents EMOTIONAL INTELLIGENCE 3 Introduction 3 Defining Emotional Intelligence 3 Branches of Emotional intelligence 4 Evolution of Emotional Intelligence 5 Major skills that make up emotional intelligence are: 7 Importance of Emotional Intelligence 8 Importance to Leadership 9 How to Improve Emotional Intelligence 9 Conclusion 10 LEADERSHIP SELF BRANDING 11 Introduction 11 Brand and Branding 11 Personal Branding 12 Personal Branding Process 12 The ‘Domain’ Principle 14 Factors and Qualities used in Personal Branding 14 Leadership branding 16 Leadership Brand Definition 16 Leadership Branding Concepts 17 Building a Leadership Brand 18 Principles Used in Building Strong Leadership Brands 19 Challenges of Leadership Self Branding 19 Conclusion 20 References 21

EMOTIONAL INTELLIGENCE
Introduction
In the past decade, emotional intelligence has generated an enormous amount of interest both within and outside the field of psychology. It brings together the fields of emotions and intelligence by viewing emotions as useful sources of information that help one to make sense of and navigate the social environment. Emotional intelligence is powerful, and at times more powerful, than IQ in predicting success in life.
This paper explores the power of emotions and various pillars of emotional intelligence. It will also discuss how Emotional intelligence has evolved over time.
Defining Emotional Intelligence
Emotion is defined as the state of feeling, including physiological and cognitive states, that conveys information about relationships. Intelligence is a single,