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UNIVERSIDAD AUTONOMA DE NUEVO LEON
FACULTAD DE CONTADURIA PUBLICA Y ADMINISTRACION
INTERNATIONAL BUSINESS PROGRAM

Consumer Behavior
Mid-term Project ‘’Sam Walton’’

Anakaren Merari Quintanilla Castillo
1525360
5Yi

October 2, 2013
In this mid-term project, I will analyze an American entrepreneur born in Kingfisher, Oklahoma, known for founding two of the largest retail stores in the United States, Wal-Mart and Sam's.
Speaking of business, no doubt that Sam Walton can teach us a lot, he managed to turn his junk shop, a small cotton town in northern Arkansas, in the mighty Wal-Mart the largest chain of small shops world.
Sam Walton had a philosophy about ten rules, which abided, in order to become the successful businessman he was, and make Wal Mart in the company with which any entrepreneur dreams.
The first is that the person engaged in the business. Believe in it more than anyone. It must pass each of the personal deficiencies for the simple passion for work. If not born with that passion, you can learn because you need it. If you like your job, you will devote every day, and will do in the best way, and before long everyone in their environment pick up on that passion, like a disease.
The reason that Walton, who died at age 74 in 1992, was the most successful retailer in U.S. history 30 years after opening its first Wal-Mart is that he was also well ahead of its competitors by bringing efficiency and discipline to the world of retail.

The cornerstone of the success of his company was selling products at the lowest possible price, something he could do to leave out the middlemen and bargain directly with manufacturers to lower costs. The idea of "buy low, builds big, and sell it cheap" became a sustainable business model largely because Walton, at the request of David Glass, his eventual successor, invested heavily in software to track the

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