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Parknshop Company Introduction and Planning

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Submitted By Otakon1213
Words 3151
Pages 13
1. Company Introduction and Planning PARKnSHOP was founded in 1973 and has grown to the Hong Kong’s leading company in the supermarket chain and food retailer in Hong Kong. The company is a corporation company in the Hong Kong. PARKnSHOP’s brand promise is “You earn more at PARKnSHOP”. Commitment makes PARKnSHOP to provide their product in the best price. It demonstrate the confident in offering value for money , wide product choice, freshness & safety, and tailored stores to meet the needs of different customer segments. . (“PARKNSHOP about us”, 2016) In 1973, PARKnSHOP set its first shop in Stanley. In 1996, PARKnSHOP launch its first Hong Kong Superstore in Whampoa Garden. Also, there are more than 50 superstores in Hong Kong. PARKnSHOP is not only satisfy on providing cheap and fine goods. In 2000, PARKnSHOP has lunched Great, ”Hong Kong’s Best Food Shop ’’,which provide high-class food and is aimed to be the asia’s finest high end international food hall and widely recognized as the best food shop in Hong Kong Furthermore, Taste was lunched at Festival Walk with ‘’More than food concept’’ in 2004. The ‘’international by PARKnSHOP’’ concept store was rolled out. All of the PARKnSHOP and subsidiary shop has joined the MoneyBack Loyalty Program. In 2008, FUSION concept store and Discount store format launched. After the cooperation of Watson and Fortress, MoneyBack became the No.1 loyalty program in Hong Kong. In 2010, PARKnSHOP have more than 230 stores in Hong Kong. (“PARKNSHOP Our Mission & Milestones”, 2016)

2. Job Design formulation I will choose store manager and butcher to be the examples of job design formulation. First, store manager needs to manage daily store operations of a shop and cooperate with a group of store stuffs. Furthermore, managers have to control store KPIs which consist sales and profitability, man

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