Premium Essay

Parle G Visit

In: Business and Management

Submitted By anandmohanbajpai
Words 329
Pages 2
Parle G Becoming The Largest Selling Biscuit Brand Marketing Essay

FOR a change, the Mumbai-based makers of the largest selling brand of glucose biscuits, Parle Products, want to be in the limelight. The reason being that for the first time, the low-profile company wants to fulfil its consumers dreams through its Parle-G My Dream Come True contest - its biggest promotion till date.

Setting aside a budget of almost Rs 2.5 crore for this contest alone, more than enforcing sales, the Parle-G brand is reinforcing its leadership position in the biscuit market while giving contestants a chance to fulfil their dreams.

States Pravin Kulkarni, Marketing Manager, Parle Products Pvt. Ltd, "We want to give children a platform to fulfil their dreams. After all, dreaming is synonymous with the brand values of Parle-G, which brings about all-round development to achieve their dreams." The promotion is the largest of its kind and gives contestants the opportunity to win whatever they dream of in contrast to the traditional promos where prizes are fixed. This contest has only first prizes and these prizes are defined as per the child's dream.

Launched in 1939, the more than 50-year-old brand of Parle-G is India's first glucose biscuit to be introduced from the House of Parle. With a dominant volume share in the glucose biscuit market, Parle-G is pegged as the largest-selling biscuit brand in the world, making up almost 80 per cent of Parle Products' turnover of Rs 1,300 crore.

The family-run business operating out of the western suburb of Vile Parle in Mumbai has always adopted the philosophy of being low key with an endeavour to give value for money. This biscuit and confectionery major has in fact not bothered to raise the price of its flagship brand for the past six years and has always tried to provide its offerings at nearly 33 per cent discount to competitive…...

Similar Documents

Premium Essay

Comparsion Between Britannia & Parle

...“COMPARATIVE STUDY BETWEEN BRITANIA & PARLE - G BISCUIT” INTRODUCTION [pic] Biscuit is a kind of crisp, dry bread product that, if leavened, is usually made with a chemical leavener. The exact meaning varies markedly in different parts of the world. The origin of the word "biscuit" is from Latin via Middle French and means "cooked twice," hence biscotti in Medieval Italian (similar to the German Zwieback, and still present in Dutch "beschuit"). In modern Italian usage the term biscotti is used to refer to any type of cookie or cracker. Some of the original biscuits were British naval hard tack; such hard tack was made in the United States through the 19th century. Throughout most of the world, the term biscuit still means a hard, crisp, brittle bread, except in the USA and Canada, where it now denotes a softer bread product baked only once. Biscuits derive its name from a French word meaning twice backed bread; Biscuits in general have a good shelf life, which is higher than all other snack items available in the market. A biscuit is a hard baked sweet or savory product like a small, flat cake, which in North America may be called a "cookie" or "cracker". The term biscuit also applies to sandwich-type biscuits, where a layer of 'cream' or icing is sandwiched between two biscuits. In the UK, "cookie" is usually only used in specific terms such as "chocolate chip cookie" or to refer to larger, softer...

Words: 10797 - Pages: 44

Free Essay

Anmol Bakers Pvt Ltd Research Report

...…..........…20 1.2.1. About company and product offering………………….………..…20 1.2.1.1. 1.2.1.2. 1.2.1.3. 1.2.1.4. 1.2.1.5. Parle………………………………................................20 Anmol………………………………………………..…22 Britannia………………………………………...……...25 Priyagold……………………………………...………..28 Sunfeast………………………………………...………29 2. 3. 4. 5. 6. Literature review………………………………………………………..………......32 Purpose of the Study……………………………..…………………………………35 Objectives of the study……………………………..……………………………....37 Research Hypotheses………………………………………………………………39 Research Methodology……………………………………………………………..41 6.1. Research design…………………………………………………..………...41 6.2. Sample description……………………………………………………........41 6.3. Data collection methods and techniques…………………...........................41 6.4. Data analysis tools and techniques………………………............................42 Data analysis and interpretation………………………………………....................44 Findings of the study……………………………………………………………….76 Recommendations………………………………………………………………….78 7. 8. 9. 10. Conclusion……………………………………………………………….………....80 References…………………………………………………………………....................82 Annexure………………………………………………………………………..……......83 LIST OF TABLES TABLES PAGE NO. Table 1: Organized biscuit manufacturing industries annual production………...……..16 Table 2: Annual Growth in Biscuit Industry…………………………………………….17 Table 3: Product offering of Parle…………………………………………………….….21 Table 4: Product offering of Anmol……………………………………………………..24 Table 5: Product offering of......

Words: 17773 - Pages: 72

Premium Essay

Dabur

...growth, distance from the nearby distributor and their FMCG turnover. METHODOLOGY  Visit to different markets were made to understand the working. How the distribution of goods take place from the company to carry forward agents (CFA) to the distributors/stockiest to the retailers and ultimate consumers. A list of villages was provided by the company, which was divided according to sub district they fall under, and detail about village population and number of household was given. The project started by analyzing the census data. After which mapping of villages took place with respect to the distributor they lie under and there distance from the distributor was recorded. The market/village was surveyed by administering a questionnaire from the retail outlets in that very village. Knowing about the distance from the stockiest, growth and FMCG turnover of the village it was easy to say if the village was good enough to be tapped or not. Page 8      Summer Internship Report  Finally how to cover the potential market either through existing stockiest, sub-stockiest or through ready stock was suggested. FINDINGS It was noticed that retailers were quite satisfied with the present services provided by Dabur Company they were happy with once a week visit and had no complaints against the company. In few areas where there was twice a month visit retailers of that area wanted the visit to increase to once a week. Retailers had one issue which they wanted to......

Words: 8445 - Pages: 34

Premium Essay

Field Study for Channel Management

...Purpose A complete study to understand channel management principles/dynamics in FMCG or Durables in traditional channel and Modern Trade in Orissa region w.r.t. to Bhubaneswar and peripheral markets Which company to study? Study the brands sold in the given region(s)/ market for any of the chosen companies in Appendix 1 What to study at retailer level? Which of the brands sold by the company? Sales Mix Ratio of Fast moving and slow moving Competitor’s prices of the leading brands Margins allowed, compare with the rival brands in the same category. Any promotion scheme currently running or in the recent past. Window display, merchandising etc. (support with photograph) Reordering frequency, size, Company’s salesperson’s visit Payment terms and condition, credit offered, how many days? Any other volume/cash discount Name and address, phone no.(picture of the store location, business transaction) What to study at wholesale level? Which of the brands stocked? Qty. in approx. Margins allowed, compare with the rival brands in the same category. Reordering frequency, size. Any promotion scheme currently running or in the recent past. Any other volume/cash discount. Payment terms and condition, credit offered, how many days? How many w/s in the market you have selected / w/s dealing with any other company’s product line? Understand the operational differences in retailer and w/s Name and address, phone no.(picture of the store location, business......

Words: 704 - Pages: 3

Free Essay

Frnch Grammer

...une boîte CARRÉE 'a square box'; Cette robe est CHÈRE 'This dress is expensive'. adverb - a class of words which modify words, phrases and sentences: e.g. Tout est si clair 'Everything is so clear'; Je fume MODÉRÉMENT 'I smoke moderately'; JUSTE avant le départ du train 'Just before the train leaves'; SOUDAIN, j'ai entendu un bruit 'Suddenly I heard a noise'. adverbial - a word or phrase which can function as an adverb, although it also has other functions: e.g. parler BAS 'to talk quietly' (bas = an adjective); Je lui rends visite DE TEMPS EN TEMPS 'I visit her from time to time' (de temps en temps = a prepositional phrase); Elle travaille LE MATIN 'She works in the mornings' (le matin = a noun phrase). affirmative sentence - a sentence which is not a negative: e.g. Elle parle 'She is speaking'; Parle-t-elle? 'Is she speaking?'; Parle! 'Speak!' (as opposed to the negative sentences: Elle ne parle pas, Ne parle-t-elle pas? Ne parle pas!). agreement - a form the verb must take to be compatible with a given subject: e.g. NOUS mangeons 'We're eating'/Vous mangez 'You're eating'. A form a determiner and an adjective must take to be compatible with a given noun: e.g. UN BON REPAS 'A good meal'/UNE BONNE BIÈRE 'A good beer'. A form a past participle must take to be compatible with a preceding direct object: e.g. le coffre? Je L'AI OUVERT 'The car boot? I've opened it': La porte? Je L'ai OUVERTE 'The door? I've opened it'; and so on. article - definite article = le, la, les;......

Words: 184852 - Pages: 740

Premium Essay

Spanish Culture

...Soft-Drinks manufactures and the multinational Coca-Cola up to 1976. From 1976 to 1989, the industry only comprised of Indian manufacturers namely, Parle, Campa-Cola and Dukes. Decades of 90’s have brought changes in Government Policies of liberalization, which has helped user in two huge American Multinational Pepsi-Cola international and Coca-Cola . THE CHRONOLOGY OF SOFT-DRINK SCENARIO IN INDIA 1977 * Refusing to dilute its equity stake, Coca-Cola winds up it operations in the country. * Thums-Up from Parle and Campa-Cola from Pure Drinks launched. 1986 * An application for a soft drink cum snack food joint venture by Pepsi. Voltas and Punjab agro is submitted to the Indian Government. 1988 * Final approval for the Pepsi food limited project granted by the Cabinet committee on economic affairs of the Rajeev Gandhi Government. * Coca-Cola South Asia Holding Incorporation of the U.S. files an application to manufacture soft drinks concentrate in Noida (Delhi) free trade zone. 1990 * Pepsi Cola and 7 Up launched in limited market in North Indian. * The Government clears the Pepsi Project again but with the brand name changed to Lehar Pepsi. Simultaneously, it also rejects the application of Coke. Citra hits the market from the Parle Stable. 1991 * Britco food files an application before FIPB to set up a new 50 crore facility in ......

Words: 9852 - Pages: 40

Premium Essay

Introduction

...certification details visit www.bis.org.in A product of the Mundada Foods. Manufactured by Mundada Foods, MIDC, G – 12 Latur. - 413531 Customer care – 02382/255245 Achievements & Awards :- It was study in achieving aspects of the impurities like mere mineral and microorganisms respectively. Mineral additives and facilities have to lead technical achievements in food science. A life time achievement award to Sun rich has announced that bottled water. The highest level of achievement in their career. Profile of company Bisleri Introduction of company Bisleri Bisleri is a brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India. Bisleri was originally an Italian company created by Bisleri, who first brought the idea of selling bottled water in India. Bisleri then was introduced in Mumbai in glass bottles in two varieties bubbly and still in 1965. Parle......

Words: 3343 - Pages: 14

Free Essay

Easy French

...permission of the publisher. ISBN: 978-0-07-164221-7 MHID: 0-07-164221-8 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-145387-5, MHID: 0-07-145387-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please visit the Contact Us page at www.mhprofessional.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hill’s prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be......

Words: 95898 - Pages: 384

Premium Essay

Kurkure

...currently being adapted to suit the local taste in the overseas markets. During her recent Indian trip, PepsiCo chief Indra Nooyi had said products like 'Kurkure' are now getting adapted in the West but with a different flavour. At present, PepsiCo sells beverage brands like Pepsi, Mirinda, Slice and snacks brands like Uncle Chips, Lays and Cheetos in India. Perfetti forays into snacks market with 'Stop Not' Apr 29, 2011, 04.45am IST Tags: * Perfetti Van India| * PepsiCo| * Parle| * Balaji NEW DELHI: Confectionery maker Perfetti Van Melle, which sells candies like Alpenliebe and Center Fresh, on Thursday said it is entering into the snacks market in India, a category dominated by players like PepsiCo, Parle, Balaji and Haldirams. Perfetti Van Melle, which does not have presence in the snacks category globally, is for the first time testing the segment with plans to launch its brand Stop Not in India that will compete with the likes of Kurkure from PepsiCo and Parle Agro's Hippo. "We continuously look for new opportunities. Food is a growing category in India and we would like to tap this market to expand our business," Perfetti Van India managing director Sameer Suneja said. According to Suneja, the Indian salty snacks market stands at around 6,000 crore. Perfetti Van Melle will launch 'Stop Not' in a phased manner starting with Punjab and Haryana before getting into more states in the latter part of the year. At present, the product is available......

Words: 18723 - Pages: 75

Premium Essay

Case

...Distribution According to PCI records, approximately 54,000 Pakistani retail outlets sold soft drinks. Since large stores were practically nonexistent in Pakistan, almost all of these retail outlets were small stores with limited storage capacity. Pepsi Cola Pakistan IB84 p. 11 Table 3: PCI Distribution by Type of Retail Outlet Type of Outlet Grocery stores Hotels/Restaurants Tobacco and kiosk shops Cold drink corner shops Bakeries and confectionaries Chemists (Pharmacies) Others Source: Pepsi Cola Pakistan Incorporated. Percent % 34 17 15 13 4 3 14 Soft drinks were highly substitutable—if Pepsi was out of stock, a consumer would likely buy whatever competing soft drink was available. PCI distributors, therefore, had to visit and restock the numerous retailers frequently. This was difficult because while road conditions in urban areas were fair, rural roads were generally quite bad. Although approximately 70 percent of all retail outlets in the country carried PCI products, almost 100 percent did in Lahore, Pakistan’s second largest city. Coca-Cola bottlers sold their products through approximately 65 percent of the retailers throughout the country. In the soft drink business, maintaining the “cold chain”—keeping soft drinks cold from production to the point of sale—was key. Reflecting on the fact that 85 percent of sales were for on-premise consumption in the intense Pakistani heat that persisted for half of the year, Mustafa summarized, “If it is cold, it......

Words: 9115 - Pages: 37

Free Essay

Dude

...understanding the situation very well and he was not able to understand what need to be done.He took a Decision to leave village and go somewhere far.He took his sister and went to Railway Station.There was train on Railway Station he just entered the train without Ticket with his sister and sat beside the Toilet in Train.After Traveling for 10 hours they reached last Station and they came out of Train and saw it was Bombay.They sat on one of the bench on station and both of them were hungry after a long Journey.They cant do anything as there was no money with them to buy anything for Eatable.There was man in Railway Canteen staring at Chirag and Pooja while Pooja was Crying and was asking for Food.That Man came to her with Parle G Biscuits but Chirag denied to take it.Man asked him why he is not taking it, Chirag politely informed him that his Parents have refused to take any thing from Strangers.Man asked him where are their Parents.Chirag with tears in his eyes Informed they are No more in the World.Man told him if he want he can work in Railway Canteen and he can Sleep in Canteen with her Sister and he will provide him Food and Clothing.Chirag was having no other option as her Sister was crying and asking for food and he was Hungry as well.Chirag started working there and stayed there with Sister. Chirag worked over there in Canteen and his Basic needs where taken care and he was getting off for half day on Sunday.He used to take her sister to......

Words: 2076 - Pages: 9

Premium Essay

Words

...part, a report is made on a detailed study, comprising the product variety of the packaged drinking water, the aspects of corporate sale of packaged drinking water. The product variety of the water is necessarily to be understood before moving into the market so that one could discuss the plus points of the drinking water over the competitors’ drinking water. The study is done by surveying the different retail outlets, hotels, restaurants corporate offices located at Pune and nearby. The study is then tabulated, analyzed and result extracted. 4 In the second part, an observational study is conducted in respect of market share of corporate sale of KINGFISHER IBS’s products. This will reflect my views and measures. It also includes the visits of the places where others competitor’s similar products were installed to get their performance feedback and identified the hidden opportunities to sell KINGFISHER IBF’s products. The study is then tabulated, analyzed and the result extracted. In the third part, method adopted for competitors analysis involved surveying and observational study of all the competitive brands of KINGFISHER IBF’s packaged drinking water such as Aquafina, Bisleri, Oxyrich, Kinley etc. followed by the comparison of same. To conducting the observational study, a large data has been collected while visiting the various outlets, restaurants, corporate offices by way of discussions. The data collected has further been enhanced with sub categories such as,......

Words: 8071 - Pages: 33

Free Essay

French for Beginners

...http://www.sqa.org.uk/sqa/34714.html This document includes web links (ie urls) to specific YouTube clips. Please note the following: 1. When you click on these web links you are moving away from the Education Scotland website. Education Scotland is not responsible for content on external websites. 2. As YouTube provides an open forum for users to post comments it is recommended that practitioners check the clips, and any appended comments, in advance so as to assess suitability before directing learners to them. Acknowledgement © Crown copyright 2012. You may re-use this information (excluding logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit http://www.nationalarchives.gov.uk/doc/open-government-licence/ or e-mail: psi@nationalarchives.gsi.gov.uk. Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned. Any enquiries regarding this document/publication should be sent to us at enquiries@educationscotland.gov.uk. This document is also available from our website at www.educationscotland.gov.uk. Contents Introduction 4 Reading 6 Listening 16 Talking and listening 30 Writing 46 Introduction Contexts: Society, learning, employability and culture Skills: Reading, writing, listening, talking Approaches to learning and......

Words: 8241 - Pages: 33

Free Essay

Les Apports Des Médias Offline Dans Une Stratégie de Promotion D'Un Site Internet

...progrès techniques que le Web a connu en ont fait un réel media de masse. Cependant, à la différence des medias traditionnels tels que la presse ou la télévision par exemple, Internet offre une nouvelle forme de publicité. En effet, il permet une approche plus précise de la cible désirée, mais surtout l’interactivité proposée permet une nouvelle relation avec le consommateur. 7 8. 1 - Considérer Internet comme un media de masse particulier… Internet est désormais considéré comme un media de masse dans les pays occidentaux. Si bien que les annonceurs sont de plus en plus nombreux à allouer une partie de leur budget communication dans Internet. Les avantages sont nombreux puisque le Web permet une réelle interactivité avec le consommateur, on parle de même de « media interactif »1, le message n’est plus à sens unique autrement dit les annonceurs ne sont plus les seuls à être émetteurs d’un message. Les consommateurs ont par l’intermédiaire d’Internet un réel contrôle sur la publicité, ils sont exposés aux publicités qui leur plaisent et peuvent à tout moment « zappé »2. Ils choisissent de cliquer sur les bannières qui leur semblent intéressantes au contraire de la télévision par exemple qui imposera pendant un programme une diffusion d’un film de 30 secondes sans consentement du téléspectateur. À travers ce « contrôle », l’internaute peut regarder ce qui l’intéresse autant qu’il le souhaite et autant que l’annonceur lui en donne la possibilité. L’exposition à la publicité......

Words: 4725 - Pages: 19

Premium Essay

Route to Market Coordinator

...of the Rajeev Gandhi Government.March 1990 Pepsi Cola and Seven up Launched in limited market in North India.May 1990 The government clears the Pepsi project again but with a change in brand name to Lehar Pepsi. Simultaneously it rejects the Coca-Cola application. Citra form the Parle stable hits the market.Dec 1991 Pepsi extends its soft drinks reach on national scale. Products launched Delhi and Bombay. 13 Jan 1992 Brito Foods application cleared by the FTPB. Pepsi and Parle start initial negotiations for strategic alliance but talks break off after a while.1993 Pepsi launches Teem and Slice. Captures about 25.30% of the soft drinks market in about two years.July 1993 Volta‘s pulls out of PFL joint venture. Pepsi decides to raise equity to 92% Reports of coke – Parle negotiations gain strength.1994 Pepsi brought Dukes& Sons1995 Pepsi launched Cans having capacity of 330 ml in various flavors.1997 Pepsi brought Mirinda Orange opposite to Fanta.1998 Pepsi launched Lemon Mirinda to give taught competition to Limca.1999 Pepsi has launched its Diet Pepsi Can and 1.5 Liters pet battles for health conscious people.1997 Refusing to dilute its equity state Coca-Cola winds up operations in the country. Parle launches Thumps Up and Drinks launches Campa Cola.2001 Pepsi launched Aquafina opposite to Kinley. 14 2003 Pepsi launched Mountain Dew2005 Mirinda lemon zinger, 7UP.Ice was launched by Pepsi.2006 Bubbly Pepsi was launched.2007 Pepsi Gold was launched2009 Nimbooz by 7up was......

Words: 12238 - Pages: 49