...FACTORS INFLUENCING STUDENT COLLEGE CHOICE OF LPU CAVITE CAMPUS A Research Proposal Presented to the Faculty of the Lyceum of the Philippines University Cavite Campus In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Business Administration Operations Management By: Borromeo, Jose Mari A. Celestino, Caroline P. Cosico, Maricar P. Hernandez, Jenielyn V. Yambao, Yasmine V. October 2012 ii. ENDORSEMENT SHEET This research proposal attached hereto entitled, “FACTORS INFLUENCING STUDENT COLLEGE CHOICE OF LPU CAVITE CAMPUS”, prepared and submitted by Borromeo, Jose Mari A., Celestino, Caroline P., Cosico, Maricar P., Hernandez, Jenielyn V., andYambao, Yasmine V., in partial fulfillment of the requirements for the degree of Bachelor of Science in BusinessAdministration Major in Operations Management, has been examined and is hereby recommended for oral examination. Dr. Alfredo G. Bulatao Adviser’s Name and Signature Approved as partial fulfillment of the requirements for the degree of Bachelor of Science in Business Administration Major in Operations Management with a grade of ______. Mr. Reynaldo C. San Mateo College of Business Administration-Chairman ...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ZAMBIA CENTRE FOR ACCOUNTANCY STUDIES ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- PROGRAMME: BA BUSINESS PROCUREMENT AND SUPPLY CHAIN. . MANAGEMENT ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- COURSE: BUSI 1482 – MANAGING STRATEGY ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- lectureR: mS. MALANIYA CHANAKIRA ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- GROUP MEMBERS: HUMPHREY NSAMA (BAPSM) ------------------------------------------------- OSCAR HAMANGABA (BAPSM) ------------------------------------------------- LWIZYA M. MWENGWE (BAPSM) ------------------------------------------------- STANLEY NGANGULA (BAPSM) ------------------------------------------------- ...
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...Table of Contents Introduction 2 Part 1: External Analysis 3 1.1 Macro-Environment Analysis 3 1.2 Industry Analysis 4 Porter’s Five Forces of Competition Analysis of Netflix 4 1.2 Opportunities and threats (Partial SWOT) 5 Part 2: Internal Analysis 6 2.1 Value Chain Model 6 2.2 Competencies Framework 7 2.3 VRIO Framework 8 2.4 Strengths and Weaknesses (partial SWOT) 9 Part 3: Netflix Issues and Challenges……………………………………………………………………………………………..10 Part 4: The selection of strategic options 11 4.1 Strategy Clock model and the Porter’s Generic Strategy Model 11 4.2 Strategic Options 12 Part 5 – Conclusions 14 References 15 Appendix 17 Introduction Netflix, set up in 2000, is a television show and movie rental Company. It slowly became a leader in this field by offering DVD-by-mail and online video streaming services. It provides a subscription based model. According to this model the customers utilize the products and services of Netflix through a monthly fee rather than a pay as you use rate. Netflix has been expanding its reach of providing services to other geographies with its two service lines to places like the UK, Ireland, Canada, Latin America and the Caribbean. Among the Porter’s generic strategies, Netflix has adapted the Differentiation/Cost Leadership strategy as their target customer base is broad and they also provided to renters a low cost alternative to the otherwise traditional video rental stores. The major stakeholders of Netflix are...
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...There is plenty of information around - but often too much of the wrong kind and not enough if the right kind. Marketing Information systems R.A. PROCTOR The Nature of Marketing Marketing management is about finding ways of satisfying customer wants and needs, while achieving organizational objectives or requirements in terms of profit or some other measure of corporate performance. It brings together all customer-impinging resources, such as product design and specification, advertising and other forms of promotion, pricing policy, selling, channels of distribution and physical distribution to achieve this end. These customer-impinging resources are often summarized under four headings and referred to as the four Ps of the marketing mix (price, promotion, place and product). The art or science of marketing management is concerned with making decisions/policies with respect to the elements of the' marketing mix such that the company's interface with its markets is both profitable and customer satisfying. The Need for Marketing Information managers require information to help them forecast changes in product demand, increase selling Productivity, and exercise control over sales and distribution expenses. Marketing is an ongoing process; decisions are made and results of these decisions have he monitored. Consumer and competitor reactions to the company's decisions have to be studied to ensure that the best strategy is being employed. Information on these matters is...
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...147．An open system is a system that has external interactions. Such interactions can take the form of information, energy, or material transfers into or out of the system boundary, depending on the discipline which defines the concept. An open system is a system that regularly exchanges feedback with its external environment. 148．Opinion leader: individual with a particular influence on an organization’s publics；opinion leaders may be formal or informal. 149．Out-of-home advertising: advertising venues designed to reach people in locations other than home or offices, including billboards, transit and aerial advertising. 150．Out-sourcing: A practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally. Outsourcing is an arrangement in which one company provides services for another company that could also be or usually have been provided in-house. 151．Outcome: accomplishment of objectives through a public relations engagement 152．Output: work done in a public relations activity. 153．Persuasion model: conceptual approach to communication that focus on ethical attempts to influence people. 154．Photo op: publicity stunt with visual appeal. Designed to attract media coverage in newspapers and magazine, television and online video and photographic venues 155．Pilot test: pilot testing means finding out if your survey, key informant interview guide or observation form will work in the “real world”...
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...We’ve Got Rhythm! Medtronic Corporation’s Cardiac Pacemaker Business Situational Analysis Cardiac Pacemaker, considered to be one of the greatest engineering feats of the 20th century, was invented by Medtronic Corporation, an US based organization. Medtronic dominated the early pacemaker market of the 1950-60’s being the first-mover into the domain. However, the scenario transformed promptly in the following decade, with the cropping up of steep competition, accompanied by accelerated technological changes etc. and the organization’s market share got squeezed down to close to half of the previous figure as a result of their futility in creating new & advanced products right on time, severely harming their brand reputation. However, Medtronic regained their market & product leadership from the late 1980’s through the timely invention of a path-breaking, rate responsive pacemaker named Activitrax, followed by a thorough revamp of their incorporated processes and systems. The gross lack of coordination plaguing the company’s new product development process, resulting directly into the failure to respond fittingly to the market demands or changes, was gradually got rid-off via inculcating the management philosophies (like, assigning highest priorities to the commitments made, creation of a sense of urgency, fetching greater employee productivity, unifying the management and employees etc.). New performance milestones (cycle time, unit product costs, innovative products...
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...voice telephony,ISDN,broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia Corporation engages in the manufacture of mobile devices and mobile network equipment,as well as in the provision of related solutions and services worldwide.The company has four main business functions or segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks.Nokia was the worlds largest vendor of mobile phones from 1998 to 2012. 2.0 SWOT analysis: 2.1 Strengths: 3.0 The analyzing of external environment(PESTEL analysis): PESTEL identifies the political, economic,social, technological, environmental, and legal factors that of which directly affect a company. 3.1 Political/legal forces: Along with the development and deregulated of marketing,both of operators and manufacturers are free to act independently of government intervention. In some countries like India and China where have partial regulations,government does do some interventions.For example,Nokia have moved one of its manufacturing factories in India recently,they have to follow the rules and regulations like minimum wage,the maximum hours employees can work during a week and especially be aware of the Health and Safety regulations(search from the website of computerweekly). Those rules are to prevent any strong stress or revolt from employees which will ultimately damage the...
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...[pic] In Partial Fulfillment of BUS 4050 Management Information Systems（3） Home Assignment Two Submitted to Dr. Uchenna EZE From: Major：Management of Human Resource ID Number：1231500046 Name：Yang Jingmiao/Jasmine Date: 2015/04/16 Management Decision Problem: P145 Macy’s Inc. new strategy is to tailor merchandise more to local tastes. From this aspect, Macy’s management can make use of information system to achieve its strategy since information technology plays a critical role in helping organizations perceive environmental change and in helping organizations act on their environment and information systems as the “lens” of the firm, observing external factors and filtering information back in to the firm. First, in the economic impacts, IT affects the cost and quality of information and changes economics of information. Thus, information system helps Macy’s Inc., contract in size because it can reduce transaction costs, which are the cost of participating in markets. In addition, IT also can reduce internal management costs, since Macy operates approximately 800 department stores in US and it also should do a totally new change in its local tastes in each individual stores, which also require a greater number of employees and then the overall management costs also increase. Therefore, IT, by reducing the costs of acquiring and analyzing information, permits Macy to reduce agency costs. Second, the Internet increases the accessibility, storage...
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...levels of value added and living standards. Porter contends, furthermore, that these national advantages may be difficult to replicate elsewhere, and that they may be embedded in a specific geographical location or cluster offering advantages in the acquisition of technology, knowledge, capital, skills, support structure, and so on. [pic] Porter seeks to explain why companies and industries have emerged in some countries and not others, and why certain economies have expanded in recent decades while others have stagnated or declined. In Competitive Strategy, published in 1980, he dealt with matters of industrial structure, competitor behaviour and the formulation of corporate strategy (M.E.Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Cambridge, Massachusetts, 1980). Successful firms, he contended, have to guard against the activities of existing rivals, buyers, suppliers, new entrants, and potential providers of substitute products. They must, furthermore, acquire a position within each industry where they gain the greatest profit from the value added to a product as it goes through each process stage to reach the consumer. They must adopt strategies of price competitiveness, product differentiation, or the application of either in specialist markets, and so gain the necessary competitive advantage over rivals and an...
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...research data. Course Syllabus Group I: Research Methodology: Objectives, Role & Scope in Management Research, Process of Research; Research Designs: Exploratory, Descriptive & Experimental Research Designs and their Applications; Sampling Design: Concepts, types and their applicability; Scaling Techniques including Likert, Thurston, Semantic Differential Scaling techniques, etc. Tools & Techniques of Data Collection: Primary & Secondary; Classification & Tabulation of Data. Group II: Introduction to Statistics, Statistics & Business Research, Measures of Central Tendency: Mean, Median and Mode; Measures of Dispersion, Coefficient of Variance; Skewness & Kurtosis: Concept and Measures; Correlation Analysis: Simple, Partial & Multiple (Elementary); Regression Analysis: Concept & Measures, Linear Regression. Elementary Probability Theory: Concepts, Definitions and Problems. Group III: Probability Distributions: Binomial, Poisson and Normal Distributions; Testing of Hypothesis: Concepts like types of hypothesis, significance level, degrees of freedom, Errors in hypothesis testing, Procedure of testing hypothesis etc.; Statistical Tests: Chi-square test, t-test, ANOVA – 1 way and 2 way; SPSS and Report Presentation: Use of Statistical...
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...Marketing Comparison: International and Domestic Australia and the United States Marketing Comparison: International and Domestic Australia and the United States As defined by the American Marketing Association,'Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders' (AMA, 2004, 2). The definition is applied to any product, business firm'in any targeted country. Marketing is the core of any business venture. Two basic functions are derived from marketing: 1) to retain and sustain present customer base, and 2) to develop new and/or improved customer relations. Focusing on these two aspects is the essence of marketing. The plan for why, whom, how, and when'surrounding the product, service, or idea' all develop and stem from marketing ideas and concepts. Marketing is a process, a plan developed to identify, foresee, and satisfy customer needs and desires'no matter the product or service, the business, or the country. Whether the market is a domestic or international venue, marketing activities are essentially the same; however, must be tailored to the unique attributes of the product and the country of target. Mercadeo es un proceso, un plan desarrollado para identificar, prever y satisfacer las necesidades y deseos de los clientes, sin importar el producto o servicio, el negocio o el país. Ya sea...
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...1 Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis Xinshu Zhao* Professor and Director Center for Research in Journalism and Mass Communication University of North Carolina and Chair Professor and Dean School of Communication, Hong Kong Baptist University zhao@unc.edu John G. Lynch, Jr.* Roy J. Bostock Professor of Marketing Fuqua School of Business Duke University Durham, NC 27708 Tel: (919)-660-7766 john.lynch@duke.edu Qimei Chen* Shidler Distinguished Professor Chair/Associate Professor of Marketing Shidler College of Business University of Hawaii at Manoa C303, 2404 Maile Way, Honolulu, HI 96822 Tel: (808) 956-8921 Fax: (808) 956-9886 qimei@hawaii.edu Manuscript #08-0083-2, re-submitted to Journal of Consumer Research, June 2009 * The authors contributed equally to this article. This study was supported in part by a UNC-CH Research Council Grant #3-12818, UNC-CH School of Journalism and Mass Communication Summer Grants for Research, 20012007, and grants from NICHD (R24 HD056670, Henderson PI) and UNC-CH Center for AIDS Research (#07-1191, Brown PI). The authors also wish to thank James R. Bettman, Jane D. Brown, Gavan Fitzsimons, Rhonda Gibson, Joe Bob Hester, Joel Huber, Laurence W. Jacobs, Chuanshu Ji, Wagner Kamakura, Gary McClelland, Carl Mela, Andres Musalem, Jonathan Levav, Jason Roos, Woochoel Shin, Stephen Spiller, Rick Staelin, Ning Mena Wang, William D. Wells, Stacy Wood, and seminar participants at the...
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...company ltd., and . Every company has some problem to operate business although these companies located in good places. These companies want to acquire customer satisfaction by improving customer services. So for better improvement in customer services, Abacus Research and Analytics (ARA) is doing a research for taking correct decision. Abacus Research and Analytics (ARA) collect their information from primary and secondary sources which are authentic as well as accurate, and necessary tools which are relevant to this research used to analysis and calculating data for taking right decision easily. Executive Summery In initial stage of a business decision makers or marketer should think about the situation and observe the business environment (macro and micro both) very carefully in which they are going to operate business. As customer is the king of the business so company should give much more importance on customer satisfactions. Company does...
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...force of 30 employees, Salatino was still able to achieve success and effectively compete with its competitors. Why Joe’s employees need to understand the importance of how people form perceptions and make attributions? Perception is a process which involves the recognition and interpretation of stimuli which register our senses. It relates to how we make sense of our environment and sensation refers to basic stimulation of the sense organs. Understanding the perception of people is essentially important. The role that perception of a customer plays in a business transaction is very much significant for the growth of the organization, as it is due to the perception of an individual which affects the outcomes of the conclusion that an individual draws on a particular good, product or service (Wilson & Rookies, 2000, p. 2-3). In the case study of Joe Salatino, the President of Great Northern American, it is evident that the understanding of the perception of the customers is essentially important for the employees working in Joe’s firm. As it is acknowledged before, the firm of Joe Salatino is a marketing firm that deals with selling and providing goods and services to more than 60,000 customers and offices in the United States of America. The firm is comprised of 30 sales team employees, who work efficiently towards achieving the major goals of the organization, Great Northern American. Due to the still completion in the market from the...
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...BA 175- Global Marketing Group 8 Alfaro. Alonzo. Barreiro. Corral. March 19, 2015 Cruz. Garcia. Gregorio. Sing Prof. Benjie Sandoval Case 2: Coke and Pepsi Learn to Compete in India I. INTRODUCTION When the world’s two giant soft drink companies Coca-Cola and Pepsi entered the Indian market in the 1990s, they experienced several problems and difficulties. These setbacks led them to realize that what works for one country will not necessarily work for others. In 1988, the Indian government warned the public of the harmful effects of BVO, which was an ingredient used in producing local soft drinks. In 1986, PepsiCo introduced Lehar 7UP and Lehar Pepsi, even though they experienced strict government rules and guidelines, because they wanted to “get an early entry while the market is developing”. In 1990, Coca-Cola attempted to reenter the market. In order to integrate themselves into the Indian market and better compete with the local companies, both Coca-Cola and Pepsi participated in local festivals, released TV campaigns featuring local celebrities and got local athletes to promote their products. Other measures that the two American brands utilized included lowering the price of their products and introducing new product categories. However, just as they were gaining market share, an issue regarding the presence of pesticide residue in their drinks resulted in several partial bans in various Indian states. Their...
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