Free Essay

Partnet

In: Business and Management

Submitted By owentjwang
Words 266
Pages 2
Case Study: Coca-Cola in India- 1. First of all, Americans and Indians use different language. Because of this, sometimes Coca-cola might make some mistakes or Indians might misunderstand what Coca-Cola wants to convey to them.

In addition, unlike Americans, most of Indians are poor; water might the only beverage which they can drink. Therefore, they don’t care Coca-Cola improve the quality of the coke bottle or not. They only care their water.

Finally, there are different ways and styles of communication in each country. Americans’ communication styles are more direct. However, Indians are conservative and indirect.

2. First, Coca-Cola should apologize for the destroying of underground water in India, and then do some compensate for the villagers, such as spring water or other marketing strategies in that area like PepsiCo did.

Secondly, find ways to solve the problem because Coca-Cola still needs the market in India. Promise not to destroy environment anymore. It is very important to MNCs to built good reputation.

3. Firstly, Coca-Cola should change its style of advertisement to fit the Indian culture.

Furthermore, the package can add some Indian cultural factors to show Coca-Cola pays more attention on Indian market.

4. First, Coca-cola and PepsiCo can offer a low price to the market of developing countries and conduct some activities during these countries’ traditional festivals. These strategies can show how willing they are to attend the market.

Additionally, they can set up some foundations to help the countries which have some environmental issues or help the developing countries to build their countries.

Similar Documents

Premium Essay

Chapter 20- Basics of Health Insurance

...eligible beneficiaries pay the cost of specific healthcare services and supplies is the (give full name and acronym) Civilian Health and Medical Program of the Department of Veterans Affairs (CHAMPVA) 10. A(n) co-insurance provision frequently is found in medical insurance policies whereby the policyholder and the insurance company share the cost of covered losses in a specified ratio. 11. 12. A(n) co-payment is the sum of money paid at the time of medical service; it is a form of coinsurance. 13. Typically met on a yearly or per-incident basis, this specific amount of money, a(n) deductible is what a patient must pay out of pocket before the insurance carrier begins paying. 14. Dependents are the spouse, children, and sometimes domestic partnet or other individuals designated by the insured who are covered under a healthcare plan. 15. 16. The effective date is the date on which an insurance policy or plan takes effect so that benefits are payable. 17....

Words: 487 - Pages: 2

Free Essay

Assignment or Term Paper

...1. Situation Analysis: 1. Current Situation- Market Analysis: Currently we don’t have any competitors. Because, we are the only one in this business. There are an increasing amount of families who have become dependent on two incomes, which has created the necessity of the child care industry. There are over 10 facilities in the area that provide similar services to Rainbow Day Care Center, each of these has a large client base, and a lucrative business. There is no doubt that there is room in the market for a high-quality child care facility. 2. Target Market: The camp quest summer camp is targeting two specific customer group, the middle to upper class, and two income professional families. This group of families has tend to learn their child with different activities. These groups has the money for child care, and are willing to spend a little extra to get a higher level of care by summer camp. So our target customer is teenagers who belong to 15 to 18 years old children. a. Middle Class: Middle class people, the largest part of our society are always in a move to change their life style. With the increase in income level, these people are demanding quality care services in our country and Camp quest summer camp Center would be committed to fulfill the desire of parents through proper care and share with their children in their physical and mental development through adventure. b. Upper Class: Upper class population of our nation can easily afford our summer...

Words: 1306 - Pages: 6

Premium Essay

Marketing Review Project

...Vi - Pricing, what strategies are normally used to market this product? The SodaStream is a new product trying to penetrate an existing market with high entry barriers that prevents new products from entering the market. As mentioned before, there are many competitors and alternatives for soda making machines, so in order for soda making products to enter the market and compete with the existing soda making companies, pricing strategies have to be adopted. The penetration pricing strategy is an option that should be taken into consideration. This strategy consists mainly on artificially setting a lower price in order to attract new consumers and increase demand, it would help the company to gain market share and compete with the already existing products and alternatives. In order to acquire the soda making machine, an initial investment cost of around $80-$100 is needed. Reducing the price of the soda making machine would attract more consumers willing to spend their money on the product. Once this is achieved, the price of the refills, flavors and other consumables for the machine can be increased to regain the costs, which it increases the marginal price per soda. For consumers who consider the soda making machine a high involvement product, demand would be lower since in order to recover the initial investment in the machine by saving money from a lower marginal cost compared to pre-packaged soda would take longer. When aiming at the sector of consumers who the soda...

Words: 1672 - Pages: 7

Premium Essay

A Review of Knowing Jesus Through the Old Testament

...since its original publication in 1992.3 The easy, though sometimes wordy style clearly teaches the book’s main idea that the Old Testament begins to tells the story that Jesus completes! Through a deeper understanding of the Old Testament story and promise, and how it molded Jesus’s identity and mission as well as his values, we are lead to a deeper understanding of who Jesus truly was, why he lived the way _____________________________ 1Langham Partnership International Website <http://www.langhampartnership.org/chris-wright/biography>,(accessed November 20 , 2010) 2Christopher J.H. Wright, Knowing Jesus Through the Old Testament (Downers Grove, IL: InterVarsity Press, 1995), ix. 3Alliance.Net Website <www.alliancenet.org/partnet/Article_Knowing Jesus>, (accessed November 19, 2010) he did and why he did the things he...

Words: 1976 - Pages: 8

Free Essay

Papers

...Week 1 Anth 315 Notes Theory of Evolution: * Gradualism * Speciation * Exchange genes. * Common ancestry. All species go back to a common ancestry. * Natural Selection * Variation * Inherited * Selection * Population will become better adapted to a particular environment. Evolutionary Psychology - 1992 An evolutionary psychological approach: 1. Humans are part of biology. 2. There is nothing special about the human brain 3. Human nature is innate 4. Human behavior is the product of both innate human nature and the environment. Cognitive Psychology 1. Actions are caused by mental processes. 2. The mind is a computer. 3. Humans descended from an ape like ancestor. Heredity 1. Makes offspring look like parents. 2. Genes are written in a molecule called DNA. 3. Children obtain 50 % of their genetic make-up from each parent. Mutations: 1. Mutations occur when a gene inside a cell changes. The evolution of the mind: Cognitive psychology and evolutionary biology meet when we begin discussing the mind evolving through the process of natural selection. What were the adaptive problems faced by our hominid ancestors? 1. Shelter 2. Food The Savannah Principal 1. The savannah principle holds that the human brain has undergone virtually little or no change in the last 10,000, years. Sugars and fats contain calories for survival. Week # 2 Sexual...

Words: 1928 - Pages: 8

Free Essay

Logivisie Adviesrapportage Aurora

...|Document: Adviesrapport Bedrijf: Logivisi projectontwikkeling adviesbureau | |Auteur: Groep 8 | [pic] Projectleden: |Wilhelm,Ruud |083085 |L&E | |Groeneveld, Marco |090747 |LTV | |Vissers, Sjors |072200 |LTV | |Buijs, Martijn |082149 |L&E | |Buitenhuis, Bas |090270 |L&E | |Aanraad, Erik |080800 |L&E | Begeleider: Bogers.Marijke Betrokken partijen: NHTV, Mgr. Hopmansstraat 1 te Breda Aurora Uitgevoerd voor: Academie Stedenbouw, Logistiek en Mobiliteit van het ‘NHTV’ te Breda Rechten voorbehouden aan de academie SLM van het NHTV te Breda. Datum uitvoering profilering 10-2009/ 01-2010 Voorwoord Dit rapport is tot stand gekomen naar aanleiding van het project Aurora, uitgevoerd door Bas Buitenhuis, Erik Aanraad, Ruud Wilhelm, Marco Groeneveld, Sjors Vissers en Martijn Buijs. In dit rapport word een advies uitgebracht aan Aurora over...

Words: 9324 - Pages: 38