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Patagonia: Leading a Green Revolution

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Case Study Four
Patagonia: Leading a Green Revolution

1) Patagonia has a history of putting sustainability ahead of profits. Based on what you learned about Patagonia’s ideals, how do you think the company determines what possible ventures will be both business practical and environmentally friendly?

Patagonia determines how its possible ventures will be both business practical and environmentally friendly by turning their company into a eco friendly environment. It clearly states this in their mission statement. “ Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis” Their main focus is going “green” to help the environment but also using business as a way to expand this envision. Profit and helping the environment are the two main building blocks of this company. All products that are used in this company are environmentally friendly. For example after coming to learn the effects that cotton was having on the environment they decided to switch to using synthetic cotton and other material that was in no ways harmful to the environment. Although they had a tough time in the start with the costs and quantity of these raw materials, Yvon stuck to his envision and ended up gaining success. He even came up with a unique way of recycling his clothes. He gave consumer the options to bring back their clothes if it was torn and not wearable. This piece of clothing would either be fixed or
“ melted down” to create a new product. This furthered his business and added to his idea of being environmentally friendly.

2) What could Patagonia do today to make sure that Yvon Chouinard’s ideals become a permanent part of company’s culture after he leaves the company?

In order to keep Yvon Chouinard’s ideas apart of the companies culture workers should adapt to the way Yvon thinks. He

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