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Patel

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Submitted By brijpatel007
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Whole Foods Market evolved into the “world’s largest retail chain of natural and organic foods supermarkets.” The product awareness is harder for companies to prove their products are better products compare to other similar products in the market. However, the Whole Food has motivated this trend through the healthiness and wellness by highly selected organic foods. This strategic idea lays out the key areas of opportunity based on consumer requirements, brand equities, and attitudes that convert consumer behavior into purchasing the product. For that reason, Whole Food charged a premium price for the offered products. Whole Food is a leader in this segment of the industry; which enjoys the strong awareness of the brand (Egan, 2009). Whole Foods post strong profit and revenue in the market due to the company’s rapid growth and size, which gives realization about economies of scale in its chain supply.
Until the last decade, people did not have enough knowledge about the organic food; therefore, Whole Foods has given information’s about organic products, which made consumer knowledgeable. The company has been pioneered in this segment that utilized well through opening new stores in different areas, for that reason, Whole Food became in a competition with retail leader Wal-Mart as well as other traditional stores. However, Whole Foods' growth and profit may reduce in the near future because Wal-Mart is expanding their sections of organic food along with other products, which makes easy for the consumer to shop from one location. Moreover, Wal-Mart cuts their competition through keeping a lower price on their products in consideration of growth. Therefore, company’s top managers may feel harder for keeping the higher prices and margins on their products.
The Whole Foods' consumers have a feeling that the company is transparent, honest, and approachable, as well as

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