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Peace of Cake

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Submitted By AngellinaPhyo
Words 4209
Pages 17
BUSINESS PLAN

PEACE OF CAKE, LLC
234 JUDD ROAD SOUTHBURY, CT 06488 (203) 262‐3200 www.epomp12.skills21schools.org “Nourishing the Earth One CUPCAKE at a Time!”
SUBMITTED: MAY, 2012

TABLE OF CONTENTS
1.0 EXECUTIVE SUMMARY

PAGE(S) 3 3 3 3 3 4 4 4 4

1.1 Introduction……………………………………………………………………………………. 1.2 The Company………………………………………………………………………………….. 1.3 Goals and Objectives………………………………………………………………………. Philanthropic Goals……………………………………………………………………. Business Goals……………………………………………………………………………. Strategic Goals……………………………………………………………………………. 1.4 Our Product……………………………………………………………………………………. 1.5 Mission Statement………………………………………………………………………….. 1.6 The Market……………………………………………………………………………………..

2.0 COMPANY SUMMARY 2.1 Company Ownership………………………………………………………………………… 5 2.2 Company History……………………………………………………………………………… 2.3 Company Location……………………………………………………………………………. 3.0 SITUATION ANALYSIS 3.1 SWOT Analysis………………………………………………………………………………….. 6 3.2 Environmental Scan………………………………………………………………………….. 7-8 4.0 MARKETING ANALYSIS SUMMARY 4.1 Market Segmentation………………………………………………………………………. 9 4.2 Target Market Segment Strategy……………………………………………………… 10 4.3 Marketing Mix………………………………………………………………………………….. 10-11 4.4 Market Trends/Growth……………………………………………………………………… 11 4.5 Competition Research………………………………………………………………………. 11 4.6 Sustainable Competitive Advantage………………………………………………….. 12 5 5

TABLE OF CONTENTS……..continued
5.0 WEB PLAN SUMMARY 5.1 Website Development Requirements…………………………………………… 5.2 Web Marketing Strategy……………………………………………………………….. 6.0 MANAGEMENT SUMMARY 6.1 Organizational Structure………………………………………………………………… 6.2 Management Team/Company Structure………………………………………… 6.3 Personnel Plan/Job Descriptions……………………………………………………… 7.0 FINANCIAL PLAN 7.1 Start Up Costs………………………………………………………………………………… 7.3 Revenue/Expenditure 4 year Forecast…………………………………………….. 7.4 Break

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