...[pic] Xaviers Institute of Business Management Studies SUPPLY CHAIN MANAGEMENT Maximum Marks: 100 Note: (i) Section A has six questions. Each carrying 15 marks each. Attempt any four. (ii) Section B is compulsory and carries 40 marks. SECTION A 1. What is Physical Distribution Management (PDM)? Why is PDM considered to be a critical area of overall supply chain management? Discuss the system or 'total' approach to PDM in detail. 2- Define SCM integration and discuss the four stages of Steven's model of supply chain integration. Also, describe the strategies involved in SCM integration. 3. "Many innovations on technology-based approaches are well-suited to the enhancement of the effectiveness of Supply Chain Management"-Justify the statement by giving few applications of information technology in SCM. 4. What is Customer Profitability Analysis? Why has it gained importance in the recent times? Is it ethical to deny a customer who is not profitable? 5. Why is the location of warehouse important for the SCM? Discuss some methods for determining the location of the warehouse 6. What are the essential differences in the Supply Chain Management of Products vs. Services? Discuss the application of Supply Chain Management principles in Financial Services. SECTION B 7. Read the following case and answer the questions given at the end. Kozmo, the online convenience store to shut down New York-based Kozmo, the 3-year-old company announced that it would stop delivery...
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...Note: Solve any 4 Case Studies Case 1: Cub Foods In 2003, Cub Foods had 78 corporate and 30 franchised stores. The chain built its success by focusing on its primary market: families of four or five individuals with adults ages 24 to early 40s who are informed. Value-conscious consumers – consumers like Leslie Wells. Leslie Wells’s recent expedition to the new Cub Foods store in Melrose Park, Illinois, was no ordinary trip to the grocery store. “You go crazy,” says Wells, sounding a little shell-shocked. Overwhelmed by Cub’s vast selection, tables of samples, and discounts as high as 30 percent, Wells spent $76 on groceries - $36 more than she had planned. Wells fell prey to what a Cub executive calls “the wow factor”. A shopping frenzy brought on by low prices and clever marketing. That’s the reaction Cub’s super warehouse stores strive for and often get. Cub Foods has been a leader in shaking up the food industry and forcing many conventional supermarkets to lower prices, increase services, or, in some cases go out of business. With Cub and other super warehouse stores springing up across the country, shopping habits are changing too. Some shoppers must drive 50 miles or more to a Cub store instead of going to the nearest neighborhood supermarket and bag their own groceries at Cub Foods. Their payoff is that they find almost everything they need under one roof, and most of it is cheaper than at competing supermarkets. Cub’s low prices, smart marketing, and...
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...Case 19: FreshDirect Is It Really Fresh?* With a bold promise on its website entry page, FreshDirect claimed, “Our food is fresh, our customers are spoiled…. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it, with 100 percent satisfaction guaranteed.”1 However, recently many consumers have questioned the freshness of the food delivered by FreshDirect. Since online shopping does not give the chance for customers to feel and choose the products themselves, they must rely completely on FreshDirect to select the food for them. This notion has not appealed to some customers. Operating out of its production center in Long Island City, Queens, FreshDirect offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select areas of Staten Island, New Jersey, and parts of Connecticut. FreshDirect also offers pickup service at its Long Island City facility, as well as corporate service to selected delivery zones in Manhattan and summer delivery service to the Hamptons on Long Island. When it was launched in July 2001 by Joseph Fedele and Jason Ackerman, FreshDirect pronounced to the New York area that it was “the new way to shop for food.” This was a bold statement given that the previous decade had witnessed the demise of numerous other online grocery ventures. However, the creators of FreshDirect were confident in the success...
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...Date: October 27, 2011 Student Name: Instruction Name: Professor James Young Course/Class: BUS100096VA016-1118-001 Assignment #1: Urban Outfitters Continuing Case Study Part 2: Creating a Business 1. Setting up a business can be a very challenging job. Having a beautiful dream thinking about the business while sitting in your nice office with all the amenities is not enough. It is great to have an idea, but you have to make that idea work. There are lots of challenges that face their owners when setting up a business. It could take years for a business to produce enough profits for the owners to be able to enjoy. Most businesses start small and in time, with experience, goodwill, and success, they can grow into bigger businesses. Here are three challenges that new business face: ➢ Idea/Concept: Many entrepreneurs face risks to create their own business because they do not have the right idea or concept. Sometime ideas and concepts are good but if customers will not buy what they are offering, the business will fail. Richard Hayne and his wife Judy along with an old college roommate, Scott Belair had a great idea. They wanted to open a small shop filled with unique objects that they could sell. The basically sold used second hand clothes, bohemian knickknacks, and “found objects”. Their customers would come for the unique “found objects” and were willing to pay what they were being sold for. Entrepreneurs- people...
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...FreshDirect Case Study COMPANY NAME/WEBSITE/INDUSTRY FreshDirect is an online grocer providing high quality fresh foods, popular grocery and household items at incredible prices delivered to residences and office in New York City and the metropolitan area. Their website can be accessed at www.freshdirect.com. FreshDirect tailors cuisine, perishables and dishes for its clients by means of an assembling practice known as Just-In-Time lessening waste and enhancing quality and freshness. FreshDirect is prominent for its resource usage of local agriculture offering organic, natural nourishment supplying commodities the consumer would purchase in their local supermarket. BACKGROUND/HISTORY Founded in 1999 by Jason Ackerman and Joseph Fedele, they ascertained learning from failed attempts of other online grocers. Ackerman, who worked in finance, sought out Fedele, who worked at Fairway grocery. In a Bloomberg TV interview last year, Ackerman said, “[W]e really founded on two guiding principles. First was to rethink how we get product from the farm to a customer's table in a much more efficient way which lends itself to deliver better quality products at better prices. And second, because we know so much about our customers, is to use that information to deliver a much more personalized, better experience.” [ (Goldberg, 2010) ]. The Key Executives for FreshDirect, LLC are Mr. Jason Ackerman, Co-Founder and Mr. Steve Druckman, Chief Marketing Officer. The company...
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...Brock University Faculty of Business ACTG 5P52 MANAGEMENT INFORMATION TECHNOLOGY E-Business/E-Commerce Applications Instructor: Dr. Alexey Nikitkov Office Hours: Tue 11:00 – 12:00 all sections Room: Taro Hall (TA) 231 or schedule an appointment Tel. : (905) 688-5550 ext. 3272 Email: anikitkov@brocku.ca Text: K.C. Laudon and C.G. Traver, Electronic Commerce – Business, technology, Society 11/e Edition, Addison Wesley Course Description: This course focuses on concepts related to electronic commerce-based solutions (primarily business-to-consumer, business-to-business, and business-to-employee). Topics include communications infrastructure supporting e-business/commerce, e-marketing, payment options, security, supply chain, and legal issues, architecture of e-commerce applications, and strategic deployment of e-business/commerce for global competitive advantage. The goal of this course is to provide students with a broad overview of all aspects of e-business. Course Objectives: Upon completing this course you should: Develop an understanding of the basic processes of e-business/commerce and the major economic, personal, and social factors, which affect e-commerce. Be able to apply the understanding of the above to solving management problems and to designing, conducting, and interpreting research applicable to business decisions about e-commerce. Develop appropriate conceptual frameworks...
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...MGT603 Assignment Case study one 1. What behaviors are involved in online grocery shopping? The online grocery shopping consists of various types of behaviors; such as information contact, funds access, store contact, product contact and transaction behaviors. Information contact behavior is mostly a part of online grocery shopping, where consumers used to search their required products and order through online processes. The fund access behavior is also used in online grocery shopping while purchasing products through online by using their credit/debit cards or net banking. Sometime, customers used to order through online but visit the nearest stores to bring the product after inspecting; such as fresh vegetables, milk products and meat or animal proteins etc. therefore, they must search for the nearest store and product and contact them to bring those pre-ordered products. There are several behaviors involved in online grocery shopping. For peapod grocery, the order were filled at affiliated stores and delivered to the customer’s home in a ninety minute time period; this save the customers time and reduced the stress that grocery shopping often causes due to lack of time and overcrowding. For these conveniences, the consumers were willing to pay a monthly fee as well as a fee per order that included the services of packaging, transporting, and delivering. Most of the items available for this service are brand name goods, which caused little risk in the consumers mind in...
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...THE STATE UNIVERSITY OF NEW YORK At NEW PALTZ “Great Food. Low Prices. Friendly Service.” STRATEGIC MARKETING PLAN GROUP 5: DUYGU KAYACIOGLU JENNIFER CASTILLO ANNA TRUONG-CHAU SCARLETT PANEPINTO ABDON WADE DR. RUSSELL ZWANKA BUS 429-01 Marketing Strategy Monday, November 16, 2015 Table of Contents ● Executive Summary………………………………………………………… 2 ● Stop & Shop Description…………………………………………………… 3 ○ Overview, History and Successes of Company ● Stop & Shop Strategic Plan and Focus………………………………….. 4 ○ Mission/Vision ○ Financial and Nonfinancial Goals ○ Core Competencies and Sustainable Competitive Advantage ● Situational Analysis………………………………………………………….. 6 ○ Microenvironment ○ Macroenvironment ○ SWOT Analysis (Macro and Microenvironment Factors).... ● Market-Product Focus……………………………………………………… 10 ○ Growth Strategies ○ Target Markets ● Marketing Program Strategy and Tactics……………………………….. 12 ○ 4 Elements of Marketing Mix Strategy...
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...Analysis………………………………………………………………………pg 7 TASK TWO: STRATEGIC CHOICE 7. Porters Generic Strategies……………………………………………………………...pg 8 8. Strategic Clock………………………………………………………………….……pg 10 9. Ansoff’s matrix guideline……………………………………………………..…….pg 11 10. Evaluation of Strategies………………………………………………………….…pg 11 11. Strategy Selection option……………………………………………………………..pg 12 12. Competitive Profile Matrix…………………………………………………………...pg 12 TASK THREE: STRATEGIC IMPLEMENTATION 13. Present Analysis………………………………………………………………………pg 13 14. Future Implementation………………………………………………………………..pg 14 15. Strategic Evaluation Framework……………………………………………………...pg 14 TASK ONE: STRATEGIC ANALYSIS 1. INTRODUCTION OF THE ORGANISATION FreshDirect is online grocers that delivers to residences and offices in the New York City metropolitan area. FreshDirect also offers next day delivery to the majority of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Hoboken, New Jersey and Jersey City, New Jersey. The corporation was founded by Joe Fedele and Jason Ackerman, a former venture banker who focused in the grocery industry. FreshDirect custom prepares groceries and meals for its consumers, a developed practice called Just in Time that reduces ravage and improves excellence and originality. Introduced to the New York market in 2002, FreshDirect grow popular for its expediency, fresh food and lesser prices than many Manhattan supermarkets. FreshDirect...
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...Fresh Direct Case Study Report Fresh Direct is a web-based supermarket that delivers fresh produce and meals to customers in New York City metropolitan area. Customers can order prepared meals from the website, www.freshdirect.com. Fresh Direct is in the online grocery store industry. BACKGROUND FreshDirect was found in 1999 by Jason Ackerman, Steve Druckman and Joe Fedele as an online alternative to traditional grocery stores. The company specializes in delivering a variety of over 3,000 items such as fruits, vegetables, seafood, prepared entrees and sides, coffee, meat products, deli and cheese products, and bakery items (Goldberg, 2010). The company provides same day and next day delivery to over 600,000 customers in New York City neighborhoods in Manhattan, Brooklyn, Riverdale, Queens, Staten Island, Connecticut, Long Island, New Jersey, and Westchester County (Bruno, 2010). FreshDirect solidified its market position by purchasing directly from farmers and passed the low price to customers within seven days to guarantee freshness; therefore, the company was able to deliver food to customers’ door for 25% less than its competitors. Former CEO, Rick Braddock, used innovative ecommerce technology to give the company a competitive advantage (Hu, 2012). FreshDirect struggled to turn a profit, the U.S. Immigration and Customs Enforcement audited the company concluded 15% of the employees were not eligible to work in the U.S (Bruder, 2010). The company also experienced...
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...Amazon started in 1994, as an online retailer for books. Founder Jeff Bezos believed that e-commerce was the future of retail and the low price per piece and many number of titles made books an attractive starting point (Textbook, 319). Today Amazon has grown into one of the world’s largest companies with revenues in excess of $30 billion per quarter, as customers are able to purchase almost anything they like, delivered to their doorstep with the click of a button (Textbook, 321). Although the case study only mentions Amazon Go, Amazon has recently acquired Whole Foods to further immerse themselves in the grocery industry. Since the inception of Amazon.com, the online retail giant has diversified into multiple different sectors....
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...we would like to express our greatest appreciation to Allah for His love and blessings upon us. Secondly, we would like to express our sincere appreciation to Sir Ahmad Suhaimi for his guidance and advice in making sure our research project is completed within the timeframe. We would also like to thank him for all his support and patience in supervising. Our work, which greatly motivated us throughout the completion of the research project . Thank you so much. Lastly, we would also like to thank our parents, as well as our fellow friends , for their constant support and encouragement throughout our studies at KLMUC. The research project would not have been possible done without the care and concern shown. We would also like to dedicate our appreciation to Malaysian Government for PTPTN and MARA financial aid, which has helped us with the funding and support necessary to study. Introduction of Internet and E-commerce History of the Internet began with the development of computers in the 1950s. Point-to-point communication between mainframe computers and terminals was the beginning. Since then, the development of Internet had grown in alignment with the rapid development of computers1. E-commerce emerged during the 1990s when Internet was opened to commercial use and in 2000; E-commerce became a hit in United States and Western European where a great number of businesses represented their products or services in the World Wide Web2, promoting and selling to businesses...
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...Toyota (Chapter 1) Overview. This case concerns the systems used by Toyota to become the third largest automobile manufacturer in the world. The case illustrates how this organization strives to serve customers and achieve a profit. The case intentionally emphasizes features of Toyota's manufacturing system, rather than its marketing strategies per se, to show how the whole organization is focused on serving customer wants and needs, not just the marketing department. Suggestions for Discussion Questions 1. In what ways is Toyota's new-product development system designed to serve customers? There are a number of features to this system that make it customer oriented. The Toyota system responds more quickly than competitors, allowing the company to correct any mistakes and react to market trends faster than competitors. The system has a chief engineer responsible for the product from design to marketing. This may allow consumer research to function as a direct input into engineering specifications rather than become a secondary concern after the product is designed. Since the corporate philosophy is to serve customers, consumer inputs are more likely to be used develop better new products. 2. In what ways is Toyota's manufacturing system designed to serve customers? There are a number of features in Toyota's manufacturing systems that are designed to serve customers, including the following features. Employees, even on the assembly line, are trained to consider their...
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...Online Supermarkets: Emerging Strategies And Business Models In The UK Irene Yousept, Feng Li University of Newcastle upon Tyne Business School, United Kingdom Irene.Yousept@ncl.ac.uk, Feng.Li@nc,.ac.uk Abstract The Internet has facilitated the emergence of new strategies and business models in several industries. In the UK, significant changes are happening in supermarket retailing with the introduction of online shopping, especially in terms of channel development and coordination, business scope redefinition, the development of fulfilment centre model and core processes, new ways of customer value creation, and online partnerships. In fact the role of online supermarket itself has undergone some significant changes in the last few years. Based on recent empirical evidence gathered in the UK, this paper will illustrate current developments in the strategies and business models of online supermarket retailing. The main evidence has been collected through an online survey of 6 online supermarkets and in-depth case studies of two leading players. Some of the tendencies are comparable to what happened in retail banking with the introduction of Internet banking, but other tendencies are unique to the supermarket retailing industry. This is a rapidly evolving area and further studies are clearly needed. 1 Introduction The Internet has facilitated the emergence of new business models in several industries. Previous research has revealed that the integrated models of...
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...with annual retail store sales that are estimated at $650 billion. However, it is a very tough business because the profit margins are tiny, only 1 to 2 percent of sales. Moreover, the industry is very price competitive. Yet Webvan, which was founded in late 1996, chose groceries as the way to establish itself as a Web-based powerhouse. [pic]Aside from the tiny profit margin, on-line grocery sales face other problems. Most successful Web retail sales involve delivery several days after ordering via parcel delivery services such as UPS or FedEx. Yet people usually need grocery delivery right away, and the groceries usually include such spoilables as milk, ice cream, fresh vegetables, and meats. [pic]A number of companies, including Peapod, HomeGrocer.com, Kozmo.com, and Safeway have struggled to establish on-line grocery businesses. Webvan Group Inc. of Foster City, California (in the Silicon Valley), was the brainchild of Louis Borders, the cofounder of the very successful Borders bookstore chain. Webvan’s founders and management believed they could succeed where others were faltering by using a different business model. The company carried about 20,000 high-quality grocery items, including fresh fruits and vegetables, meats, and frozen foods, and delivered the orders to customers throughout a large metropolitan region. Webvan had no retail outlets, but instead it operated out of massive regional distribution centers of about 350,000 square feet each. [pic]Management...
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