...parties from the outdoor kitchen on wheels. Tragically, Rybka died just as the company was getting off the ground. This left Vaughn with new equipment, minimal knowledge about the catering business, and a determination to make Hottie Hawg’s a success. After initial growing pains, Hottie Hawg’s found success with the Billfish Tournament in Panama City, FL. The company was also fortunate to land free airtime on an Atlanta news program, an essentially free NASCAR sponsorship, and good social exposure via YouTube. Things began to get really interesting for Vaughn and Hottie Hawg’s after a successful licensing agreement with an old friend—Todd Seymour—in Denver, CO. This led to a potential deal with Aramark to become a vendor at Denver’s Pepsi Center. Although there was tremendous excitement about the opportunity and its unbelievable upside potential, Vaughn remained hesitant about the deal. For a variety of reasons, Hottie Hawg’s would have to establish a local commissary in Denver in order to accept the Aramark deal. Vaughn estimated $25,000 to $30,000 in initial setup fees for the...
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...Managing Change Part III Team A Stephanie Myers, Allison McLaughlin, Kimetha Hereford, Luann Nowell, Maritena Jackson, Paul Riddle, Tommy Huynh MGT/426 March 23, 2015 Dr. Sharla Walker Boeing and Kotter's Change Model Whenever incorporating a change, whether it’s a big change or a small change, you have to have a model to use as a guide in order to make the change successfully. There are many types of models to choose from. There are some with many steps to go through, as well as some with only a few steps. Whatever model that is chosen to incorporate the change, depends on the change to be made and the size of the organization that is involved in the change. While wanting to make big changes in the Boeing Corporation, Team A has decided to utilize Kotter’s Eight Step Change Management Model. Kotter’s model is one of the best known change management models and has been around since the mid 1990’s. It was first published in the Harvard Business Review and has since been included in two books, “Leading Change” and “The Heart of Change” (Palmer, Dunford & Akin, 2005). There are eight steps and each step has its own set of actions to follow. Step One: Establish the need for urgency The purpose of the change The elimination of outsourcing the engineering duties to different countries around the world will increase the internal communication within the department. The lag from time differences in the various locations caused inefficiencies in design initiatives...
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...The case study prepared by Archie B. Carroll entitled, “Coke and Pepsi in India: Issues, Ethics, and Crisis Management”, describes issues two major, well known multinational corporations (MNCs) have been facing in India over the past several years, since 2003. Coke and Pepsi are known competitors in the world of soft drinks, but have become allies given the situations they are facing in India. There are allegations of highly contaminated soft drinks, which claim to cause cancer and birth defects. An interest group in India, Center for Science and Environment (CSE) made the allegations and stated tests can verify the products contain high levels of pesticide residue (Carroll & Buchholtz, 2012, p. 649). Another special interest group, India Resource Center (IRC) raised concerns of an issue Coke experienced which is the claim of overconsumption and pollution of scarce water resources due to plant operations and production. This affected many cities and regions of the country, especially in the communities of Kerala and Mehdiganj (Carroll & Buchholtz, 2012, p. 649). In addition to the scarcity of water, there were also complaints of the water around the soft drink giant’s plants tasting and smelling bad. Donated waste to farmers for fertilizer tested positive for cadmium and lead creating toxic waste (Carroll & Buchholtz, 2012, p. 649). The allegations made by these groups were taken very seriously and believed valid because of the support of a very powerful and influential...
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...UCHECHI JOSHUA AUGUST 5, 2014 PROFESSOR CARBERRY – MKTG 300 BRAND ANALYSIS PROJECT MOUNTAIN DEW I. REVIEW OF SUB-CATEGORY A soft drink is a beverage that contains water or carbonated water, a sweetener (sugar, high-fructose corn syrup, or a sugar substitute), as well as a flavoring agent. Sometimes, soft drinks may contain caffeine, too. Carbonated soft drinks are the largest players in the beverage category. Within the carbonated soft drink sub-category, the leading three companies—Coca-Cola, PepsiCo and Dr Pepper Snapple Group—make up 90.6% market share for the year ending February 2014. In the United States from 2004 to 2013, the Coca-Cola Company was the leading soft drink company. In 2013, its market share amounted to 42.4 percent. This is followed by PepsiCo, which owns Mountain Dew, at 27.7%. All three national brands and the private label sector saw declines in sales ending February 2014. Due to the category of carbonated soft drink being the highlight of a lot of negative press, American consumers are becoming more concerned with obesity and the high sugar content of many of these drink, as well as the safety of artificial sweeteners. Due to innovation in other beverage categories offering flavorful, healthy, and functional drinks, competition has increased even more outside of the carbonated soft drink category. The interest is moving away from carbonated soft drinks. This has resulted in the downward trajectory of the consumption and demand for carbonates...
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...Social Media Effects on Business Contemporary Business – Dr. Professor March 10, 2010 Social media is a popularity tool for individuals and business. As an experiment in the infancy of globalization it has outgrown its original hypothesis’. If sites such as Facebook were their own countries, they would be placed in the podium of power internationally. (Divol, R., Edelman, D., & Sarrazin, H. 2012) So, it would be safe to assume that star power is worth its time spent creating. By publishing high quality work and building a massive amount of followers; your audience will share your information with their audience. (Gunelius, Susan. 2013) However, from a marketing stand point business can’t rely on social media alone. “If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.” (Gunelius, Susan. 2013) Gaining popularity in the business landscape of the twenty first century is quite different than that of the past century, and adversely more evolved than the nineteenth century. Prior to the industrial revolution consumers learned of new products and services by word of mouth, the occasional publication, and pounding the ground beneath their soles. The...
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...includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In recognition of the continued sustainability efforts, PepsiCo was named for the fourth time to the Dow Jones Sustainability Index of the World (DJSI World) and for the fifth time to the Dow Jones Sustainability Index of North America (DJSI North America) in 2010. In 2011, PepsiCo is ranked as the No. 1 company in the Dow Jones Sustainability Index (DJSI) Food and Beverage supersector. PepsiCo is also named the beverage sector leader for the third consecutive year. In 2009 and 2010, Pepsi ranked 23rd of the Top 100 Best Global Brands by Business Week/Interbrand, with a brand valuation in 2010 of over USD 14 billion, up 3% over the...
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...Social Media Business Success Professor Brown Group Five Table of Contents Introduction……………………………………………………………………..1-3 What is Social Media Marketing………………………………………………..4-5 Social Media Success story……………………………………………………..5-7 Interview………………………………………………………………….……7-10 Social Media Do’s………………………………………………………….….7-10 Social Media Don’ts………………………………………………………….11-12 Why the principles are central to good social media………………………...12-13 Summary……………………………………….………………………………..13 References………………………………………………………………………..14 Social media is a popularity tool for individuals and business. As an experiment in the infancy of globalization it has outgrown its original hypothesis’. If sites such as Facebook were their own countries, they would be placed in the podium of power internationally. (Divol. 2012) So, it would be safe to assume that star power is worth its, time spent creating. By publishing high quality work and building a massive amount of followers; your audience will share your information with their audience. (Gunelius, 2013) However, from a marketing stand point business can’t rely on social media alone. “If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing...
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...but could not afford the kickback he needed to pay Harvard Medical School to circumnavigate the quota they had at the time for people of Jewish ancestry. Bernie soon graduated from Rutgers, Newark, and worked as an intern in a pharmaceutical company. One day a customer came in that forever changed his life. Bernie was introduced to the world of discount stores when he met a man named Danny Kessler. A few years later Bernie worked alongside Arthur blank within one of the most successful home improvement chains at the time, Handy Dan’s Home improvement center. Bernie became the President and CEO, and Arthur was the vice president of finance. They were eventually fired, and faced legal trouble due to a false accusation. It was at this time that they decided to open up their own home improvement store, one that captured their own core values. They had high hopes of a store that far surpassed Handy Dan’s Home improvement center. The idea was to build a store more than twice the size of Handy Dan, and they had dreams of tripling their amount of sales. The store was to have a high breadth and debt with an array of inventory at an affordable price, which followed a low cost pricing strategy. One of the most...
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...Michael Jackson The King of Pop was born in Gary, Indiana on August 29, 1958. As a child, he was a lead singer of the Jackson family’s popular Motown group, The Jackson 5. Michael Jackson went on to become one of the most internationally famous award-winning solo pop sensations to date. Jackson father Joseph Jackson, had been a guitarist but had put aside his musical aspirations to focus on his family. Believing his sons had talent he molded them into a musical group in the early 60’s. The group was named the Jackson Family in the beginning, and was later changed to the Jackson 5. The group consisted of Michael older brother Tito, Jermaine, and Jackie. Michael joined the group at the age of five and emerged as the group’s lead vocalist. He showed remarkable range and depth for such a young performer, and impressing audiences with his ability to convey complex emotions. Later on his older brother Marlon joined the group, which evolved into The Jackson 5. Behind the scenes, Joseph Jackson pushed his sons to succeed. He also was known to become violent with them. Michael and his brother spent relentless hours rehearsing and polishing up their act. The group started playing at local gigs and built a strong foundation of potential fans. With all the hard work the Jackson 5 later went on to open up for big acts for such R&B artists as Gladys Knight and the Pips, James Brown, and Sam and Dave. Many of these performers were signed to the legendary Motown record label, and it has...
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...« Previous Post - Next Post » Coke vs. Pepsi The Dilemma: You’re at a restaurant. You’ve specifically asked for a Coke when you get handed a Pepsi, or vice versa. You tell the waiter what you requested, and he gives you the “What’s the difference?” shrug. Perhaps it’s time you laid it on him. People You Can Impress: “Impressed” probably doesn’t accurately reflect the aforementioned waiter’s likely response. The Quick Trick: If you drink them side by side, Pepsi is the sweeter of the two (which is why people tend to prefer Pepsi in the Pepsi Challenge). The Explanation: Although the fantastic ad campaigns run by both companies would have you think otherwise, the soft drinks’ similarities are pretty striking. For starters, Pepsi and Coke were both the brainchildren of Southern pharmacists. Coca-Cola was invented by Atlantan Dr. John Pemberton in 1886. And yes, there was originally a concentration of cocaine in the soda, but it was reduced to a tiny amount (1/400th of a grain per ounce) by 1902 and removed altogether by 1930. Th e Coca-Cola Company changed hands a few times, and after Prohibition Coca-Cola was sold to the Woodruff family for $25 million. Pepsi, on the other hand, was born a few years after Coke. In 1893, pharmacist Caleb Bradham began experimenting withvarious drink mixtures in New Bern, N.C. His 1898 concoction, then known by the creative name “Brad’s Drink,” became an overnight success, and “Doc” Bradham began selling his “Exhilarating, Invigorating...
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...History The pharmacy of Caleb Bradham, with a Pepsi dispenser, as portrayed in a New Bern exhibition in the Historical Museum of Bern. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe.[2] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.[3] In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[4] In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[5] Eight years later, the company went bankrupt again. Pepsi's assets were then...
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...Marlon, Tito, Jackie and Jermaine to form the Jackson 5. 1968 - The Jackson 5 signs a contract with Motown Records and the family moves to Los Angeles, California. 1969 - Has first hit single with Jackson 5's I want you back 1972 - Has first solo No. 1 hit, "Ben" - a love song to a movie rat. 1978 - Makes big-screen debut as a scarecrow in "The Wiz." 1979 - "Off the Wall" album propels him to superstar status. Produced by Quincy Jones, it goes to sell more than 7 million copies. 1980 - Wins Grammy for best male R&B vocal performance with "Don't Stop Till You Get Enough" 1982 - Thriller album makes him the 1980's biggest star, eventually sells 26 million copies. 1984 - Injured when spark ignites his hair during the filming of Pepsi ad. "Thriller," nominated for eight Grammy Awards, wins eight of them. The album is certified 20 times platinum. 1985 - Co-writes charity single "We Are the World." 1986 - Stars in the $17 million film "Captain EO," directed by Francis Ford Coppola, produced by George Lucas and played at Disney's World's Epcot Centre. 1987 - Attempts to buy skeleton of the "Elephant Man," John Marrick, according to news reports. His third album, "Bad" album released, goes platinum four times, sells more than 8 million copies. 1988 - Releases autobiography, Moonwalk. Has surgery to put cleft in his chin. 1990 - First reported wearing surgical masks in public. Discontinues practice of distributing Jehovah's Witnesses literature to Los Angeles homes in...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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...a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola syrup to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass. (Our Heritage, 2012) Three years later in the summer of 1898 a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices and syrups, trying to create a refreshing new drink to serve to his customers. His success came in the form of the beverage now known around the world as Pepsi-Cola. (Pepsi Legacy, 2005) And from that day forward the rivalry between Coca-Cola and Pepsi would become legendary. These two beverage companies are competing for the top spot in a massive global market. The cola and carbonated beverage industry reaches to nearly every corner of the planet, and the vast majority of the market share belongs to the two giants Coke and Pepsi. With such a huge market and enormous revenue potential in an industry such as this, it is no wonder that the Coke versus Pepsi competition is so fierce. So how does either of these companies create an advantage over the other? We will compare and contrast the business and marketing strategies of these businesses in...
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...1. INTRODUCTION 1.1 Brief History History of Pepsi:- Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail...
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