...CASE STUDY : COLA WARS CONTINUE : COKE AND PEPSI IN 2006 The case study “Cola Wars Continue: Coke and Pepsi in 2006” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. ‘ Cola war’ is the term used to describe the campaign of mutually targeted television advertisement & marketing campaigns between Coke & Pepsi. Furthermore, the case also focuses on the Coke vs. Pepsi goods which target similar groups of costumers, and how these companies have had and still have great reputation and continue to take risks due to their high capital. Both Coke & Pepsi have segmented the soft drink industry into two divisions, via – 1.Production of soft drink syrup. 2.Manufacturing & distribution of soft drinks at retail level. Coke & Pepsi have chosen to operate primarily on the production of soft drinks syrup,while leaving independent bottlers with more competitive segment of the industry.The purpose of this report is to gain insight into the possible strategies that can be applied, in order to expand the overall throat share in the future. History revealed that a highly competitive strategy that was utilized in the past by both companies resulted in cannibalization. Because of this, the report is described from the perspective of both Coca-Cola and Pepsi. This report focuses on increasing the overall share and finding new opportunities in the unrevealed...
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...STRATEGIC MARKETING Group Presentation Overview of Indian Market- Past • • • • • In the year 1991, the Indian Government adopted Economic Liberalization Policy “Cold Drinks” as popularly known in India were an Urban phenomenon and the favorites (soda based) were Campa Cola, Gold Spot, Limca and Thums Up Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as Lehar Pepsi Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia Industries India Ltd. July 1993 Parle sold its brands and plants to Coke *Coke was present in India from 1970’s, but was banned in 1977 under FERA Overview of Indian Market- Present • • • • Today the Indian Market for Carbonated Drinks is worth more than Rs.17000 crore The present scenario of the carbonated drinks market is duopoly* situation. Although in every place there are local competitors and there is a huge unorganized flavored water market. As far as the carbonated drinks are concerned there are only two brands (as per the Market Share). – Coke (57.8%) – Pepsi (35.6%) *A duopoly is a competitive situation where there are two competitors, normally of roughly equal size. Coca-Cola BACKGROUND Coca- Cola Milestones • • • • • • • • • 1886: Founded by John Pemberton 1887: Registered as trademark. 1895: Sold in every state & territory in US. 2003: Headquartered in Atlanta with divisions & local operations in over 200 countries...
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...Case Analysis: PEPSI-COLA UK Peter Kendall, regional vice president for northern Europe of Pepsi-Cola International, had a difficult situation where he was potentially being challenged by Coca-Cola entering the UK with the introduction of their successfully launched product “ diet coke” which was a growing segment in the US and would be in UK as well. Let us consider a SWOT analysis of PEPSI-COLA in UK as of 1982. Strengths: Pepsi-Cola definitely had a head start in the cola market in the U.K. After the worldwide recession, Europe was beginning to recover and UK had led the growth in 1982, with a 6.5% increase from 695 to 740 million cases. The Pepsi challenge, which was widely successful in the US, was also launched in the UK and was resulting in market share increase. Along with the success of the “Pepsi Challenge”, Diet Pepsi gained more market share due to the leverage of the Pepsi name along with their “upbeat” advertising techniques that essentially resonated better with consumers compared to TAB. Weaknesses: Although Pepsi had a head start in the UK, the Coca-Cola brand “Diet Coke” was a huge hit in the United States. It was increasing its hold in the diet beverage segment. Coca-Cola was also known to give huge price discounts to earn exclusive dealerships, which was also a huge threat to Pepsi-Cola. In regards to convenience, Pepsi-Cola had an unfavorable market percentage in vending machines (12% overall) compared to Coca-Cola with shares of 26% and 41%, respectively...
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...Coca Cola Co. Name MGT 521 Date Professor’s Name Coca Cola Co. “On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola® syrup to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass” (Coca Cola Co, 2012). Coca Cola is one of the all time biggest beverage company in the industry, that went from selling a few drinks a day from a pharmacy in Atlanta, Georgia to selling billions a day all over the world. According to the Fortune 500, Coca Cola Co ranks number 59 on the 2012 list with revenues of $46,542. millions and profits of $8,572. Millions (CNN Money, 2012). SWOT Analysis The SWOT Analysis is “ a planning tool used to analyzed an organization’s strengths, weaknesses, opportunities, and threats” (Nickels, W.G, McHugh, J. M. & McHugh, S.M., 2010). Coca Cola Company is the major distributor, maker, and seller in the world, but one of the company’s biggest threat is the competidor such as Pepsi Co. that tries to stay at the same leves as Coca Cola. Strengths Some of the strengths that Coca Cola have are the well known brand, popularity, consumer faithfulness, good advertising and promotion, strong financial position and profits, and International Trades. Coca Cola has been in the Market for over 100 years and is well known all over the world. The company’s ads are popular, specially during Christmas season and Super Bowl. Coca Cola’s branding is recognized worldwide...
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...PEPSI [pic] Assignment Submitted towards the Partial Fulfillment of the requirement of the two-year full time Master Of Business Administration (MBA). Submitted by: VISHAB VEER SINGH RANA (MBA) 2007-2009 RAI BUSINESS SCHOOL A-41, MCIE, MATHURA ROAD, NEWDELHI- 110044 TEL(011) 26991300, 51560000 E-MAIL: delhi@raifoundation.org WEBSITE: www. raifoundation.org TABLE OF CONTENTS • INTRODUCTION • PEPSI PROFILE 1. BIRTH PLACE OF PEPSI 2 INDUSTRY STRUCTURE 2. PURCHASE AND CONSUMPTION PATTERN • COMMON TERMS USED IN PEPSI-COLA SYSTEM • THE HIERARCHY OF MARKETING DEPARTMENT • JAIPURIA & PEPSI • CORPORATE CITIZENSHIP • PEPSI 10 STEP CALL • PUNCHLINES • PUNCHLINES • SWOT ANALYSIS S. T. P. ANALYSIS • MARKETING MIX • BIBLIOGRAPHY INTRODUCTION Pepsico is a world leader in convenient foods and beverages, with revenues of about $27 billion and over 143,000 employees...
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...Competition in the Soft Drink Industry: Case Study of Coca-Cola, Pepsi, and Dr. Pepper Krisadee Rungsatcha MBA 500: Essentials of Business Management June 23, 2013 Larry Frazier Abstract The beverage industry nowadays is very competitive. Each brand pushes all strategies to be the number one in the market and try to win more consumers and achieve their goals. The main competitors in these industries are Coca-Cola Company, PepsiCo, Inc., and Dr. Pepper Snapple Group. Coca-Cola is the largest beverage company in this market and provides the most market share that PepsiCo, Inc. PepsiCo is the second leading company, and Dr. Pepper Snapple Group is the third leading company in soft drink beverage industry. This paper presents three main competitors and focuses on competitive strategies, market strategies, and overall strength of the companies. Also, it discusses a recommendation to improve the Coca-Cola Company’s competitive position. Company Summaries Coca-Cola Company. The Coca-Cola Company is the largest beverage company in the world. The Coca-Cola Company is the leader in the market of nonalcoholic beverages and owns market shares than 500 beverage brands, including sparkling drinks, juice drinks, ready to drink, teas, coffees, and energy drinks, such as vitamin water and Powerade. The Coca-Cola Company also owns the leading brands of the diet and light beverage market, such as Diet Coke and the top five soft drinks:...
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...Coca Cola Co. Part II Name MGT 521 Date Professor’s Name Coca Cola Co. Part II “The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world” (Coca Cola Company, 2002). The company is a top brand that is aware of the tasks that makes Coca Cola successful by operating responsibly. Coca Cola’s Business Environment Coca Cola’s Business Environment can be divided into internal and external. Internal business environment most important aspect consists of effectiveness in the product development, in the course of organization skills and valuable communication channels. Coca Cola should perform frequent evaluations of the company and be ready to take action if any issues are found that will affect the company or customer. External business environment can be very influential and have an effect on the company. In the external aspect knowing the SWOT analysis of Coca Cola will be very helpful, because the changes of the company will generate the opportunities and or the threats that Coca Cola officials must be conscious of. Coca Cola’s Financial Health Coca Cola Co. performance is an excellent channel for the future. Shows the history of what the company is all about, but lacks of upcoming tasks. The company’s total return, matched up with competition shows the best returns after the recession. Starting with the income statement of Coca Cola Co., and matching it with...
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...Financial Statements Analysis Dr. Rimona Palas Caroline LAYANI Id: 94746 Michael WEIMBERG Id: 94852 Nathan BENAMOU Id: 94531 Sebastian KANOVICH Id:799048 I. Executive summary After analyzing the income statement, ratios and strategies of the Coca-Cola Company, we can conclude that Coca-Cola had a continuous revenue growth between the years 2009 and 2011. It is the largest soft drink industry company in the world and therefore stands in a privileged position to face potential crisis. The reason for having our results in the income statement, and thus also in our ratios can be explained by the company’s acquisition and consolidation of CCE’s North American business during the last quarter of 2010. Moreover, another important factor for the decline in equity interest was the sale of the company’s investment in Embonor during the first quarter of 2011. Coca-Cola has been using several strategies. As mentioned above, acquisitions have been an important factor of Coca-Cola over the last 50 years. By acquiring new companies, they were able to eliminate competition, increase their growth and become the market leader of the non-alcoholic beverage industry. Following our calculations, over the past three years, Coca-Cola had an increase in its current liabilities as well as in their “cash to sales”. The debt-to-equity ratio shows that it’s smaller than one, meaning that the company is financed through equity. This low debt-to-equity ratio will usually be preferable...
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...------------------------------------------------- ethical AND UNETHICAL practices of pepsi Class: BBA Hon’s Semester: 6th Topic: Ethical and unethical conduct of pepsi in different countries Submitted to: Madam Mehwish Name of Participant: Mubashir Irshad Safeer Hashim Usama Fiyyaz Shahriyar Shahid ACKNOWLEDGMENT Alhamdulillah first and foremost, we would like to thank God as finally we were able to finish our assignment. Secondly we would like to thank to our supervisor of this assignment, Sir Mehwish for the valuable guidance and advice. He inspired us greatly to work in this assignment. His willingness to motivate us contributed tremendously to our assignment. We also would like to thank him for showing us some example that related to the topic of our assignment. This research assignment would not have been possible without the support of many people especially group members; Mubashir, Safeer, Usama and Shahriyar for sharing the literature and invaluable assistance. Without helps of the particular that mentioned above, we would face many difficulties while doing this Introduction of Pepsi Co. International: Mr. Caleb Bradham a young pharmacist from New Bern, North Carolina City. In January 1898, this was the starting period of Pepsi-cola. Caleb Bradham created a drink, which is call "the Brad Drink". In 1903 Brad index the name drink Pepsi. At Marco level he ongoing his own produced and build his own organization. The trade extended and this drink...
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...Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of community activities 9 How to enhance the effectiveness of CSR projects 9 Product Diversification 10 Advantages of Product diversification 10 Disadvantages of product diversification 10 How to enhance the effectiveness of Product Diversification 11 Cross Comparison between the marketing strategies of Pepsi, Coca Cola, V and Red Bull 11 Conclusion 13 References 14 Executive Summery Pepsi is an aerated Soft drink that is produced by Pepsi Co. Inc. Pepsi Cola is using most of the modern communication and marketing methods to enhance their brand awareness among its consumers. Mainly they are advertising their brand on Television, Face book, Twitter and YouTube. In this report I have outlined the overview of the Pepsi Cola Corporation and its history, and the most effective communication strategies that are used by them to enhance their brand equity. These strategies include Advertisements, Sponsorships, Online promotions, Community activities and Product diversification of Pepsi Cola Corporation...
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...food and beverage industry. PepsiCo merged with Pepsi and is the parent company that owns a variety of other companies such as, Frito Lay, Quakers, and ocean spray just to name a few. Pepsi alone is considered to be in the soft drink industry. (The PBG Inc. 2013). In accordance to Kpmg LLP, PepsiCo's operations are organized into four business units: PepsiCo Americas Foods (PAF), PepsiCo Americas Beverages (PAB), PepsiCo Europe, and PepsiCo Asia, Middle East and Africa (AMEA). These four business units comprise six reportable segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America Foods (LAF), PAB, Europe, and AMEA. Pepsico is in 200 countries. Prior to their merger in February 2010, PepsiAmericas (PAS) and Pepsi Bottling Group (PBG), the two North American bottling units of PepsiCo, operated as the company's independent bottling subsidiaries. They were the major distributors of the finish goods. Since the merger, PAS and PBG are operating as a unit of Pepsi Beverages Company (PBC). PBC operates in the US, Canada and Mexico and encompasses approximately three-fourths of PepsiCo's North American beverage volume.(Kpmg 1). Other than producing, marketing and selling PepsiCo's global beverage brands, the PBC also manufactures and distributes third-party brands in key local markets such as Dr Pepper, Crush, Rock Star and Muscle Milk. In lieu of having a core focus on Pepsico, we will focus on Pepsi, its narrow subsidiary. Market definition The...
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...: Tanda Tangan : : Tanda Tangan : Nama : Prasya Aninditya Nama : Shafa Tasya Kamila NPM 0906532540 NPM 1006663096 : Tanda Tangan : : Tanda Tangan : 2 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the Marketing Strategy of PepsiCo. Methods of analysis include the internal and external analysis of the company. The research draws attention to the competition PepsiCo in the Cola and Snacks industry. With its main competitors, Coca Cola Company and Kraft Foods. Despite being a strong second opinion against Coca Cola, Pepsi has become the largest selling soft drink in the world and is liked by people of all ages. Therefore, this reearch analyses the strategies used by PepsiCo to compete with its competitors and the effectiveness of it. Including how well PepsiCo. can manage its SWOT...
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...help the confidence of your final verdict. Sincerely, Patrick McDonald Owner of Freedom Energy Freedom Energy Company 1206 Mulholland Drive Malibu, California 91301 TABLE OF CONTEXTS EXECUTIVE SUMMARY iv INTRODUCTION 1 • Previous • Next [pic] • Add to Library (0) • Download • Print • Report this Essay • Facebook • Twitter • Google+ • Send • RATE THIS DOCUMENT • 4.5 • 1 • 2 • 3 • 4 • 5 DOCUMENT DETAILS • Views: 7 • Words: 2712 RELATED ESSAYS Coca-Cola Swot Analysis ...SWOT Analysis Being the leading manufacturer, distributor and... 3 Pages Swot Analysis of Coca-Co ...SWOT Analysis of Coca-Cola:... 7 Pages Swot Analysis (Coca-Cola ...Engineering ManagementSWOT Analysis of... 2 Pages Swot Analysis Coca Cola ...SWOT Analysis Strengths 1. Product diversity. Soda companies... 2 Pages...
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...EXECUTIVE SUMMARY««««««««««««««««« 2 2- HISTORY OF PEPSI COLA INTERNATIONAL««««««« 3 3- VISION STATEMENT««««««««««««««««««. 4 4- MISSION STATEMENT«««««««««««««««««. 5 5- IMPROVED MISSION STATEMENT«««««««««««. 5 STAGE 1 (INPUT STAGE) 6- SWOT ANALYSIS«««««««««««««««««««« 6 7- EXTERNAL ENVIRONMENT ANALYSIS«««««««««. 10 8- KEY EXTERNAL FACTOR ANALYSIS .«««««««««« 14 9- KEY INTERNAL FACTOR ANALYSIS ««.««««««««. 15 10- ANALYSIS OF COMPETITORS PROFILE««««««««... 16 STAGE 2 (MATCHING STAGE) 11- TOWS MATRIX««««««««««««««««««««« 17 12- SPACE MATRIX««««««««««««««««««««.. 18 13- IE MATRIX««««««««««««««««««««««« 20 14- GRAND MATRIX«««««««««««««««««««« 22 STAGE 3 (DECISION STAGE) 15- QSPM OF PEPSICO««««««««««««««««««« 23 16- RECOMMENDATIONS & CONCLUSION«««««««««. 25 Growth, Balance, and aWorld of Fun [pic][pic] 4 ACKNOWLEDGEMENT We are thankful to Almighty ALLAH ´most beneficent and the most Mercifulµ Who made us able to complete our given project successfully and for giving us much cooperation and supporting parents who has given us this opportunity to study here. we would like to thank SIR SHAHID TUFAIL for giving us the confidence and opportunity to prove ourselves. EXECUTIVE OVERVIEW Strategic management process consists of three stages: strategy formulation, strategy implementation and strategyevaluation. The scope of the project is to discuss the strategies adopted and applied by Pepsi Cola, Pakistan and also decide which alternative strategy...
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...10 years ago, and account for $60.3 billion in carbonated soft drink sales. Despite this growth in soft drink sales, Squirt has not seen the same growth partly due to competition from both Coca-Cola and Pepsi Co. Kate Cox, the brand manager for Dr. Pepper/Seven Up, Inc., wants to write a new Marketing and Advertising plan for the brand in order to stimulate growth and target the growing Hispanic market. This paper will analysize the Squirt Marketing strategy and provides some insight to future market alternatives. Problem Statement Despite being the best selling grapefruit flavored soft drink; Squirt sales have remained stagnant for the past several years due to competition and failure to reach the appropriate target audience. Central Issues Squirt was purchased by London base company, Cadbury Schweppes PLC in 1993, which then purchased Dr. Pepper/Seven Up Inc. Since 1995, Dr. Pepper/Seven Up Inc has been responsible for manufacturing, marketing and distribution of Squirt and has seen sales remain stagnant since that time frame. There are many reasons that have lead to this lack of sales increase despite increase soda consumption. One of the reasons is an increase in competition from both Coca Cola company with Fresca, Citra and Mello Yello and with Pepsi Cola’s Mountain Dew. With a combine 981.8 million cases of...
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