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Pepsi-Cola Company

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The Pepsi-Cola Company

Marilyn Parker

Professor’s James Ibe

Business 309 May 01, 2015

The Pepsi-Cola Company
The industry I have chosen is the Pepsi-Cola Company. Pepsi is one of the world’s leading food and beverage companies. The company was founded by Caleb Davis Bradham, a New Bern, North Carolina pharmacist in the 1890s. Mr. Bradham became the first president of the company. Pepsi-Cola was formulated in 1898. He believed the drink was more than a refreshment but a “heathy” cola. In late 1902, the Pepsi-Cola Company was formed due to the rising popularity and demand for the Pepsi-Cola syrup. On June 16, 1903, “Pepsi Cola” became an official trademark. In 1910 Pepsi-Cola Company held their first Bottle Convention in New Bern, where Pepsi was first formulated. The company continued to grow and brain storm to come up with new ideas. During World War I (WWI) hard times fell upon franchise of Pepsi-Cola. This was due to the high price and rationing of sugar. Mr. Bradham tried to substitute molasses or some other sweetener in the place of sugar, but nothing worked. The taste was not the same as their syrup. Once the war was over the cost of sugar was very expense and its cost was too high for the company to purchase. The company had to fold and its assets were sold to the Craven Holding Corporation for $30,000.
The company continue to grow and capitalize more of the market. In 1961 they decided to merge with Frito Company that was found in 1932 by Elmer Doolin and the H.W. Lay Company in 1932. These two companies merged and Mr. Lay became chairman and CEO of Frito-Lay. In 1948 Mountain Dew was created and along the way other beverages and different food were introduce to the company.
Today Lay’s (Frito Lay’s) is a subsidiary of Pepsi along with other companies. The Pepsi Company have a lot of private properties and a host of other...

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