Free Essay

Pepsi Company of Oman

In: Business and Management

Submitted By abualwafy123
Words 3378
Pages 14
Pepsi Company

Acknowledgment……………………………………………………..…( 3 )
Executive abstract……………………………………………..…...…..( 4 )
Introduction ………………………………………………………..…..…( 5 )
Environmental Background ………………………..……….…….( 5 - 6 )
Organizational Analysis……………………………………………( 7-10 )
Problem identification And solution ……………………….….( 11-12 )
Charts related to Pepsi Company ……………………………...( 12-14 )
Summary ………………………………………………………………..( 15-16 )
Reference list ……………………………………………………………..( 17 )

Executive abstract
This assignment will introduce the history of Pepsi Oman (Oman refreshment company) which ids responsible for providing soft drink and beverages under Pepsi brand .this company tries to position its products in the top of beverages industry. Second point which we are going to discuss environmental background .this point will concentrate on two main points external and internal environment and how these environments affect on operation ,strategies and decision making conducted by Pepsi Oman. Third point will be about organizational analysis .this will concentrate on type of technology that Pepsi Oman uses ,inputs and manufacturing process that this company uses in managing its activities and the importance of activities that Pepsi Oman do such as capacity planning ,manpower planning ,acquisition ,control ,scheduling ,managing for quality. Cost control, material control and so on. Pepsi Oman have certain and specific plans to achieve all previous activities properly. So their planning and management has helped the company to stay in the market and sustain its business .forth point will discuss the major problems that faces the company and we are going to provide and propose solution .even though the company success in its field ,it has faced some problems and issues related to manufacturing ,technology ,machinery ,quality process ,management, labor and so on. Moreover , we are going to attach different charts related to Pepsi Oman performance and other charts. Last point will gave summary of main points which included in this project and we are going to gave recommendation and conclusion .
Finally ,we will state references which has helped us to gain valued information about Pepsi Oman Company.
Introduction
Oman Refreshments Company (ORC) was established in 1979 and incorporated as public joint stock company in 1975 with headquarters at AlGhubra in Muscat city with an initial capital paid up of OR5.00.000 .Pepsi Oman has growth rapidly as a result shareholders gained high amount of return.
The company is franchisee of Pepsi international .Oman Refreshment Company now produces Cola ,Diet Pepsi,Miranda orange, Miranda apple,Mountain Dew, Diet Mountain Dew,Shani , evervess soda ,etc…Also it provides Aquafina pure drinking water .ORC also has its own juice brand (Top fruit)in orange ,mango ,guava and mixed fruit flavors .In addition,ORC distributes Frito Lays range of snakes across Oman. It employs over800 staff and it has modern production and distribution facility.
This company engages in canning ,bottling and distributing soft drinks and traded consumer packaged goods in the sultanate of Oman. It hold the franchises for filling and distributing Pepsi range of soft drinks and Aquafina water.

Environmental Background
Business environment has a big influence in the organizational ability to achieve success. There are two types of business environment which are micro and macro environment. First, Macro environment which consist of all factors outside company that influence its ability to do their process. Second, is Micro environment also known as operating environment which affect its capacity to work which consist of suppliers, customers, competitors , distributers and publics .
*Internal environment
Pepsi ‘s internal environment related to major forces inside the organization which has strongly influence in the products and services that company offer. The basic component of it are:
1-Customer: repetitive customer is as a signal of achieving successful business.The target customer of Pepsi company are mostly young between the age of 14 to 30 years old. Pepsi company seeking to attract this category by focus in quality and makes different styles and colours of containers with different prices . All those makes customer feel more satisfy about this product , customer will increase more and it will gain high profit.
2-Supplier : companies that pepsi company deal with them to get basic components and materials that is needed in manufacturing its products .Most raw materials such as concentrates and flavors, and other chemical substances are imported from the UAE ,United Arab, India, China, and there are a few of them available to local companies. For packaging materials such as cardboard, nylon is purchased mostly from national companies . The other is imported from abroad such as the unavailability Sucker and its packaging and other a. And all raw materials Available ..So, pepsi company try to make good relationship with them to get appropriate price.
3-Compititors: what attract customer away from Pepsi company and toward another companies that provide substitute product which perform the same function. The main local competitors of Pepsi company are: - 1. Companies Refreshments: Chair, age Tub, Dima, Royal Mango. 2. Mineral water companies: Tnov, Green Mountain, Red Bull. 3. Mehdi Food: Ourienta. 4. Shanfari group: Cool father. 5. Zain. 6. Dhofar Cattle Feed: elite 7. A group of small companies working in the field such as water bottling Bidiya, Lulu, Kawthar e
So, Pepsi company strongly focus on quality of its products, makes attractive containers, different size and in different prices to be unique and attract large number of customer to gain the profit by compete other rival firms.

4-Distributers:pepsi company deals with many distributors inside and outside oman to sell its products. The company distributes its products to the local Centres , wholesale, supermarkets, small shops And other marketing outlets in addition to direct sales from the factory. In addition, the company has several branches Storage capacity is high in both Muscat and Khabourah, Hebrew and Izki
*External environment:
1-Economic environment:when the economic of the customer is low and the price of products is high because of increasing the expenses and costs of the components using in manufacturing or buying components. As a result, customer will target other rival companies that has substitute products which perform same function as a result, this will effect negatively Pepsi company by loss its profit .
2-Technological environment: pepsi company has been able to stay in using advance technologies that help it to produce more products in short time, with different containers ,styles ,size and colours in order to attract customer’s attention to buy the products and satisfy their needs and wants.
3-Demographic environment: the target market of Pepsi company would be customer are young that age between 14-30 years old. Also, the income level that Pepsi company target are middle class to upper class. The products of Pepsi company has different prices to give poor people ability to buy the products as rich people.
4-Social cultural: which consist of attitude of people to work, family system, , religion, education, customer lifestyles and values. All this will affect company s’ability to obtain resources and makes it products. Pepsi company tries to respect value and religious of Omani people in order to achieve a high power sales. Also ,it receive customer expectations and suggestions and try to benefit from it to improves its products. Sometimes, make product according to the customer specifications, desires and needs .
5-Global environment: pepsi company set distribution plants and branches in everywhere such as,Muscat and Khabourah, Hebrew and Izki .It use more distribters in order to achieve large sales to gain the profit.

Organizational Analysis
Capacity planning:
Is the part of the work and without planning the business or the enterprise will failure and also the companies cannot be able to achieve its objectives. Planning determinant the intermediate future and we do planning to minimize cost over the planning period by inventory overtime work and subcontracting rates. The steps of planning process that Pepsi company follow are:
Define objective: the Pepsi Company determine the sets goals and the standard of the company such maximize sales and satisfy customer's needs.
Evaluate accomplishments:
The manager of Pepsi company assume what will be achieved by defining objective for example increase the number of customers as a result of providing a high quality gas liquid that satisfy customers' needs and want.
Analyze possible action alternatives:
Pepsi Company put action alternatives and it takes the best one that helps it in development decision making and soling problems.
Implement plan and evaluate results:
After the company issue about extent of the effectiveness of goals.it implements its objectives steps and prospects the result. Then measure the performance and takes the corrective action to attain the success.
The importance of planning for Pepsi Company:
-It helps to indentify and explain the goals of this company.
-ensures optimal use of resources.
-measuring the success of the company in the application.
-reduces arbitrary decisions and personal.
-provides psychological security for workers.

Manpower planning:
This means that the workforce is the effective powerful factor and importance for success of Pepsi Company. Also it can be the first great interest in the mean of importance of planning for the workforce in the Pepsi Company. And the workface in the Pepsi company .and also it is an effective element for the development of the company. Today many people are searching for jobs so Pepsi company it is one of the international company that can help people epically the youth to found the job in this company.so Pepsi company use modern work method to develop the lows for staff and employees to achieve the policies of the company boss such as the lows of profits and attracting cousomers.inaddition like any private company like the company budget and put the plans and strategies to export the Pepsi overseas the country .also some staff have skill and ability to attract customers to convince the customers to buy from Pepsi. Moreover some employees in Pepsi company are very helpful to achieve assuccful marketing process for promoting the Pepsi products.so this employees use modern promotion tools like.internet, magazine,newspaper and the biggest promotion tools is the TV today many popular people in the world contribute to promote Pepsi companies especially the popular players in the worlds so that will help Pepsi company to attract customers and facilitate the marketing process for the company.

Quality management:
The quality management divination has specific meaning in many different sectors. This specific definition which does not aim to assure ,good quality, by the more general definition but rather to ensure that company or product is consistent can be considered to have four main components; quality planning, quality control,qualitya assurance and quality improvement. For Pepsi company quality management is for use not only on product/service quality, but also it means really to achieve it.the purpose in Pepsi company is to earn the good profit, provide unique diversity in the forms of Pepsi and provide all needs and wants to satisfy the customers.

Material Control
Inventory
In order to produce a finished product of pepsi, the company needs a variety of raw materials and ingredients such as carbonated water, sugar, color ( caramel ), acid ( phosphoric acid ), caffeine, Emulsifier ( Arabic Gum ), and natural cola flavor.
Production at the plant begins as empty bottles are unloaded from trucks via conveyor and transported to a palletizer. From there, they are, rinsed, dried and sent to a filling machine (filler speeds at the plant vary based on bottle size, ranging from 350 to 1,000 bottles per minute). The bottles leave the fillers and make their way to a packaging machine, and then to a palletizer. Each pallet is wrapped for distribution and moved to the warehouse for shipping. http://www.reliableplant.com

Supplies
Oman Refreshment Company is dealing with different companies overseas in order to provide the raw materials from them. For example concentrates and flavors, and other chemicals are imported from UAE, India, China, Pakistan, etc.

Cost control
To ensure reliable availability to spare parts, Pepsi set-up a Rockwell Automation Services Agreement that included parts management. With the agreement, Pepsi pays a fixed monthly cost for their spare parts, which are owned and managed by Rockwell Automation but stocked on-site. The agreement allows Pepsi to reduce its upfront expenses, have immediate access to spares, reduce carrying costs, and update its control technology cost-effectively. The agreement also includes an in-service warranty, so the parts don’t go out of warranty until they are actually used for the warranty period. http://www.reliableplant.com

Training and Development
Training and Development is an essential task at any corporation. On-the-job training programs are very effective for employees. They can learn and obtain new knowledge and experiences, also it increases their confidence and the ability to deal and communicate with others.
The use of automatic machines, high-performance devices, parts inventory and technology migration in Oman Refreshment Company have decrease the need of training and development programs as a result, reducing the costs and expenses on those programs.

Facility location & Layout planning
The selection of an appropriate location for the company is very important in order to facilitate the operations of the production. the location of Oman Refreshment Company should be located near the fresh water, suppliers, and transportation.
The layout planning of Oman Refreshment company includes many separate departments such as washing section, quality management section, bottling and packaging. The product is passing all these departments to be produced as a finished product and then it is distributed to the suppliers and the customers.

Problem identification and solution
Identifying organization’s problems and finding solution for them consider an important and vital activity to operation managers. All of the organizations and corporations around the world find different types of problems. But ,to stay successful they have to identify the problems and try to find suitable solution for them.
Pepsi Oman is a famous and successful company in beverages industry ,but it has many problems and it seeks to solve it.
First problem is related to industrial and manufacturing a activities .this includes issues related to manufacturing pepsi products. It is very serious problem because it affect on the company productivity a against the huge demand on pepsi Oman products.
Problems may happen in manufacturing department while they produce pepsi products they use chemical materials which change the flavor of pepsi and it reduce the quality of products that the company produces. So the mistake in using material and ingredients can reduce the quality of soft drinks.
Also ,sometime producers use ingredients with low quality and harmful materials that has led to failure and weak in production .
Other problem may happen while transferring of the pepsi to the packaging houses .this step require optimum care of maintain the quality of the soft drink. they should ensure that the sealing of the pepsi cans are sure and it closed carefully .Also they should ensure that there is no chance for leakage .in addition there are many problems related to putting cans in the boxes.
Storage :storage must be monitored by operation managers. There are many problems related to the storage of pepsi cans .as many persons said that while the can were walked over by rats and insects and this caused various disease to the people. they should ensure that cans are packaged properly before they sent it to retailers .
Last, there is problems related to human resources .some labor and workers don’t have skills and they are unqualified .
Quality issues :all previous problems can affect negatively on pepsi quality. And they don’t follow the standards of quality so operation managers must be a ware about this problem.
Dealing with problems carefully can contribute directly to the company success .we propose the following solution to reduce problems which face Pepsi Oman:
 Managing quality :it is very important to manage the quality of soft drink which Pepsi Oman produces . managers should match the standards of products with the quality requirements .
 They should monitor production process and make it work efficiently and effectively way. In addition they should use advanced and modern packaging techniques .not only this bus also, they should put monitoring systems in the stores to ensure the pepsi cans are in safe place .
 Develop labor skills and gave them developed training programs .
 Last solutions is they should reset polices and strategies to monitor quality and production process .moreover they should apply total quality management(TQM).

Charts related to Pepsi Oman Company
This chart shows price ,dividend, and earning per share. Pepsi Oman has excellent performance and it has high financial position in the food and beverage industry. Year Revenues Profits before tax Profit after tax
2011 56.036.800 8.017.908 7.044.944
2010 4.116.922 3.816.225 3.357.752
2009 42.788.349 2.422.301 2.139.332
2008 43.543.050 2.910.559 2.561.264
2007 35.868.626 2.059.145 1.833.592

This table shows the profits and how this company distribute to its stakeholders during past five years:
Years Extra shares
2011 3.500.000
2010 3.000.000 2000000
2009 2.100.000
2008 1.500.000 500.000
2007 1.000.000

Summary
This assignment discussed Oman refreshments Company which is responsible for producing soft drinks. We chosen Pepsi Oman because it is successful company in Oman and .one of the main reason is to identify how operation managers organize the activities in Pepsi Oman. Management are powerful and it affect on company polices and strategies also they maintain the quality of products that they produces .
Business environment has a big influence in the organization s’ability to achieve success. There are two types of environments which are micro and macro environments. Macro environment consist of all factors outside the company that affect its ability to do work. It consist of four basic components which are customer,suppliers,compititors and distributers.Second, is Micro environment also known as operating environment which affect its capacity to work which consist of suppliers, customers, competitors , distributers and publics .All this factors from macro and micro environment can be changes the company to a negative side by loss its profits or to positive side by achieve high profit or the negative side by gain the profit.so, company must care about this factors in order to face all difficulties to achieve success.
In this point of operation management activities the importance points to beginning of any project or work because any person cannot accomplish a successful business without plan and also its an important points in the management process we have to explain the objectives of Pepsi how trying to achieve the process of administrative successful .we have also talk about manpower planning it is also important and hotspot in development of export strategies and successful groups of staff and workers who have a prominent role in the stimulation and attraction of consumers and the successful marketing of the product and also we talked about the quality management is one of any business or project consumers always look at product quality the quality of Pepsi includes four key elements of planning for quality ,quality control, ensure quality and improve quality of Pepsi company.
Organizational analysis identifies the knowledge, skills, and abilities that employees will need in the future as the organization and their jobs change. Organizational analysis is a holistic approach which involves looking at the entire organization; the overall structure, the departments, functions, processes, jobs, the interplay between groups, system dynamics, human energy alignment, and other issues. It explores what is as compared to what should be and the gaps between the two. http://definitions.uslegal.com
The previous points are discussed many internal processes and functions such as Material Control which is contains inventory and supplies, cost control, training & development for employees, and facility location & layout planning.
Also, we have mentioned the main problems and issues which faces Pepsi Oman Company and we gave proposed solutions for them.we concluded that the most problems are related to the production and manufacturing of pepsi products and other problem related to workers and labors .

Reference List

 History of OMAN REFRESHMENT CO.Retreved on April .12.2012.from http://www.pepsi Oman.com
 Operations Management Problem in Pepsi Introduction Operations.Retreved on April 20.2012 from www.operationproblem .com

 The management of quality. Retrieved On april.30,2012 from:http//www.en.wekipedia-org/wiki/quality management.

 Material control (inventory). Retrieved on April.29.2012. from http://www.reliableplant.com
 Cost control. Retrieved on May.1.2012. from http://www.reliableplant.com

Similar Documents

Premium Essay

Food Beverage

...Bangladesh is a developing country and the population in Bangladesh are congenial for beverage business. In Bangladesh there are more than 16,00,00,000 people here so beverage industry have a bright future. Entrepreneurs have already taken some initiative to develop in these sector. Some successful beverage companies in Bangladesh as follows: 1.Transcom Beverages Ltd: Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting & nourishing every Bangladeshi, by best meeting their everyday beverages needs & stakeholders by delivering performance with purpose, through talented people. Visit website : www.transcombd.com Contact with Transcom Beverages Ltd: Gulshan Tower Plot# 31, Road# 53 Gulshan North C.A, Gulshan-2, Dhaka-1212 Phone : (+880-2) 8818327, 8814662, 8855371, 9561770 || Fax : (+880-2) 9887373, 9887376 2.Akij Food & Beverage LTD: Akij Food & Beverage Ltd. has been established at a beautiful site Krishnapura, Dhamrai of Dhaka. It has come with the best food & beverage in Bangladesh. There are various types of drink. Mojo is the brand name of cola, Lemu is the brand name of Lemon and Speed is the brand......

Words: 1191 - Pages: 5

Premium Essay

Identify the Top Five Brands in the World in 2010. Explain How These Brands Managed to Build Brand Equity and Discuss the Advantages These Brands (and Firms) Enjoy Due to Their Substantial Brand Equity

...Introduction Kotler (1996:284) describes brand equity as the value of a brand based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations, patents and trademarks and The Wall Street Journal (2010:1) ranked the top five brands as Coca cola, IBM, Microsoft, Google and General Electric. Coca cola Bilaras (2012:1) maintains that Coca cola built its brand equity by adapting a global marketing strategy, which considered the whole world as a single market. The reason behind this global focus was that they viewed their product as one that can be used by everyone irrespective of age and gender. To achieve this, Coca cola created an efficient and extensive distribution system throughout the world. According to the company’s 2010 review, it managed to build its brand equity by establishing a close relationship with its bottling partners who work closely with customers to execute localized strategies developed in partnership with them. Through effective collaboration, they are able to sell Coca cola products to consumers at a rate of 1.7 billion servings a day. Coca cola’s brand equity growth is also attributed to its expanded brand variety of products like diet coke, sprite, Fanta, Minute Maid and others to appeal to a wider demographic, asserts Bilaras (2012:1). This resulted in consumers viewing coke as a part of life, leading to a high degree of brand loyalty, and growth. Growth in brand equity was also realised......

Words: 1707 - Pages: 7

Premium Essay

Starbuck's Strategy

...value to be able to sell premium coffee beans and coffees, premium teas and a host of other merchandise items such as mugs, coffee machines etc., all of which are original to the label to the Starbucks coffees. Starbucks spends more on training and developing their Baristas then in marketing. Starbucks’ Strategy includes expanding their store internationally, as well as, domestically. They plan to continue tracking and recognizing their employees. The strategy also includes real estate and store design as well as planning and construction. Starbucks strategy includes expanding their domestic store in three years – have Starbucks coffee houses everywhere in the USA. The International Strategy, will continue as it has always been a company owned and operated or licensing. Starbucks is considering a new subsidiary internationally. Starbuck has a strategy, which includes expansion of stores, their original Product Line, and even coffee purchasing strategy. Starbucks main location where they operate is the United States but the other markets which they have concentrated in the United Kingdom and Canada, which they use the same strategies as in the United Strategies. Starbucks very clearly suggests that though these three markets would continue to contribute most of its revenues, it is expecting most of its future growth and profitability to be driven from international...

Words: 1246 - Pages: 5

Premium Essay

History of Coke and Pepsi

...1. INTRODUCTION 1.1 Brief History History of Pepsi:- Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail...

Words: 9255 - Pages: 38

Premium Essay

Almari Company

...SEPTEMBER 2012 Almarai Company (Almarai) Initiation of Coverage Research Division Company Reports Please read Disclaimer on the back All rights reserved, AlJAZIRA CAPITAL © AGM - Head of Research RESEARCH DIVISION Abdullah Alawi +966 2 6618275 Senior Analyst a.alawi@aljaziracapital.com.sa Syed Taimure Akhtar +966 2 6618271 Analyst s.akhtar@aljaziracapital.com.sa Saleh Al-Quati +966 2 6618253 s.alquati@aljaziracapital.com.sa General Manager - Brokerage Division BROKERAGE AND INVESTMENT CENTERS DIVISION Ala’a Al-Yousef +966 1 2256000 a.yousef@aljaziracapital.com.sa AGM-Head of international and institutional brokerage Luay Jawad Al-Motawa +966 1 2256277 lalmutawa@aljaziracapital.com.sa Regional Manager - West and South Regions Abdullah Al-Misbahi +966 2 6618404 a.almisbahi@aljaziracapital.com.sa Area Manager - Qassim & Eastern Province Abdullah Al-Rahit +966 6 3617547 aalrahit@aljaziracapital.com.sa Aljazira Capital is a Saudi Investment Company licensed by the Capital Market Authority (CMA), License No. 07076-37 September 2012 Almarai Company (Almarai) Initiation | KSA | Food & Agriculture Sector | Sep2012 Concentric diversification in focus • A leading dairy food & related stuffs’ producer – Almarai Company (Almarai) started its operation with the processing of fresh milk and Laban in mid 1970s with an aim to transform the Kingdom’s traditional dairy farming. Over the period of time, since the......

Words: 8040 - Pages: 33

Premium Essay

Case

...CASE: IB-84 DATE: 06/27/08 PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 In July 1991, Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI), Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and, since acquiring 7Up International in 1986, had withdrawn all marketing and technical support for Pepsi’s local Pakistani brand, Teem. As a country manager, however, Mustafa was evaluated on profitability, and Teem was a profitable brand. Mustafa knew that he would need to make important decisions about Teem in developing a brand strategy and marketing plan. Considering Teem’s success in Pakistan, Mustafa wondered how he should position the soft drink and whether to continue investing in it despite the loss of international support. With PepsiCo’s acquisition of 7-Up International, arranging for 7-Up and PCI bottlers in Pakistan to merge also became a priority for Mustafa. The ability to coordinate strategies across all bottlers producing PCI brands would be essential. By August 1990, PCI had been able to merge 7-Up and PCI bottlers in three regions. As contracts expired over the next year or two, Mustafa would need to convince the remaining 7-Up bottlers to sell their plants to PCI bottlers as well. With the mergers complete,......

Words: 9115 - Pages: 37

Premium Essay

Analysis

...EXECUTIVE SUMMARY S. NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 CONTENTS EXECUTIVE SUMMARY MARKETING STRATEGY OF PIZZA HUT HISTORICAL HIGHLIGHTS OF PIZZA HUT CUSTOMER FOCUS COMPETITORS STRATEGY INDUSTRY ANALYSIS SCANNING THE INTERNAL ENVIORNMENT MARKETING STRATEGY PRODUCT STRATEGY PRICING STRATEGY PLACE STRATEGY PROMOTION STRATEGY GLOBAL STRATEGY BIBLOGRAPHY APPENDIX PAGE 5 6 7 10 14 19 22 26 27 32 36 39 50 54 55 2 Pizza Hut, the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective of maximizing customer satisfaction by providing high quality products, has believed in the following marketing strategy: “Think Global, Act Local” Pizza Hut has tried to target each and every diverse population segment either on the basis of age (kids, teenage, office goers, senior citizens) or on basis of lifestyle (singles or couples) or special interest groups (celebrations, parties, festivals). As a part of the marketing strategy, Pizza Hut follows total market strategy along with international market strategy coupled with early entry......

Words: 7288 - Pages: 30

Premium Essay

Starbucks Developing International Expansion Plan

... Starbucks Starbucks Corporation is a publicly traded company that was established in Seattle in 1971 and is now one of the fastest developing coffee retailers in the world. The company now has over 8,000 company operated stores and 7,803 licensed stores in 49 countries. Starbucks has been in a steady state of development since CEO Howard Shultz in a franchise with a group of investors in 1987. Starbucks is the largest coffee bar chain in the U.S. In actual fact, they are the largest in the world, with some 2,600 stores globally. These stores all have like products that are similar in appearance. Starbucks seeks to provide the same experience to coffee drinkers in Seattle, New York, London, Kuwait City, and Taipei. Starbucks also offers services to companies to supply coffee and related items to their employees, owns a supermarket channel run by Kraft Foods, and sells its coffee and other items directly to customers through catalogs and its website. Ahead of these items, the company has an agreement with Pepsi-Cola to develop and produce bottled coffee drinks like the "Frappuccino" drinks and an agreement with Dreyer's Grand Ice Cream to produce different flavors of ice cream. Moreover, the company provides coffee service to customers like airlines and hotels. To put all this in perspective, in fiscal year 2009, Company operated retail stores accounted for about 84% of revenues. Starbucks catches the attention of......

Words: 3616 - Pages: 15

Premium Essay

Gk Trivia

...Question : What country produces Rioja wines? Answer: Spain Question : Who was the favourite daughter of Shakespeare's King Lear? Answer : Cordelia Question : Which is the brightest star? Answer: Sirius Question : Which star has collapsed into itself? Answer : Black Hole Question : Which is the heaviest star? Answer : HDE 269810 IN Magellanic Cloud Question : Which Australkian city includes the suburbs of Cottesloe and Subiaco? Answer : Perth Question : Who discovered Oxygen in 1774? Answer : Joseph Priestly Question : Name the author of A Town Like Alice Answer : Nevil Shute Question : How many Earth years does it take Pluto to orbit the sun? Answer : 248 Question : What name is given to the central part of a fleshy fruit, containing the seeds? Answer : The core Question: What letter appears to the right of Y on a keyboard? Answer : U Question : What is it that makes soda water fizz? Answer : Carbon Dioxide Question : What disease is the Sabin Vaccine used to prevent? Answer : Polio Question : Name the actor grandfather of Drew Barrymore. Answer : John Barrymore Question : Who is the female host of the television show, Better Homes and Gardens? Answer : Noni Hazlehurst Question : Which comedian once said, "A well-balanced person has a drink in each hand"? Answer : Billy Connolly Computer Quiz Abacus is considered as the first known counting device and it was orginated from Asia. Abacus worked on a place-value......

Words: 4901 - Pages: 20

Premium Essay

Food Processing Industry in India

...FOOD PROCESSING IN INDIA Corporate Catalyst India A report on Indian Food Processing Industry 1. INDUSTRY OVERVIEW India is the world’s second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. The food processing industry is one of the largest industries in India-it is ranked fifth in terms of production, consumption, export and expected growth. The food industry is on a high as Indians continue to have a feast. Fuelled by what can be termed as a perfect ingredient for any industry - large disposable incomes - the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. Increasing incomes are always accompanied by a change in the food basket. The proportionate expenditure on cereals, pulses, edible oil, sugar, salt and spices declines as households climb the expenditure classes in urban India while the opposite happens in the case of milk and milk products, meat, egg and fish, fruits and beverages. For instance, the proportionate expenditure on staples (cereals, grams, pulses) declined from 45 per cent to 44 per cent in rural India while the figure settled at 32 per cent of the total expenditure on food in urban India. A large part of this shift in consumption is driven by the processed food market, which accounts for 32 per cent of the total food market. It accounts for US$ 29.4 billion, in a total estimated market of US$ 91.66 billion. The Confederation......

Words: 8652 - Pages: 35

Premium Essay

Starbucks

... Table of Contents Executive Summary 3 Industry structure – Porter five forces analysis 4 Company background 5 Globalization strategy [1995-2008] 9 Performance in EMEA 11 Findings and analysis 13 References 27 Executive Summary This study is focused on Starbucks, the world’s largest coffeehouse company. The company has the knack of finding the magic formula for every aspect – be it customer satisfaction, innovative marketing or smart partnerships. Given the brilliant performance that Starbucks found in the US, success should have been a foregone conclusion in other geographies as well. Despite all the positives, it could not replicate the same degree of success in Europe as it enjoyed in the US. This study has analyzed the factors which might be held accountable. The aggressive policy of opening stores worldwide to achieve inimitability of its business model, loss of control over the cost of operations, the stock market’s notional correlation of success with number of stores, over-reliance on Seattle management causing a lack of decentralization of key decision-making power in multi-domestic locations and ill-founded belief in changing customers’ habits worldwide have been some of the internal factors. Externally, the factors were the public perception of the company as a symbol American corporate imperialism, the stressful and uncertain macro-economic conditions in many of the......

Words: 4723 - Pages: 19

Premium Essay

Micromax

...COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Competitive Strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment). Such type of strategies plays a very important role when industry is very competitive and consumers are provided with almost similar products. Before devising a competitive strategy, one needs to evaluate all strengths, weaknesses, opportunities, threats in the industry and then go ahead which would give one a competitive advantage. According to Michael Porter, competitive strategy is devised into 4 types: 1. Cost Leadership Here, the objective of the firm is to become the lowest cost producer in the industry and is achieved by producing in large scale which enables the firm to attain economies of scale. High capacity utilization, good bargaining power, high technology implementation are some of factors necessary to achieve cost leadership. E.g. Micromax mobile phones 2. Differentiation leadership Under this strategy, firm maintains unique features of its products in the market thus creating a differentiating factor. With this differentiation leadership,......

Words: 6054 - Pages: 25

Premium Essay

Starbucks

...to analyze the alternative strategic directions compared with the existing strategy. The paper starts with brief description of the company profile and the product line that company successfully offers during their operations history. The second part of the strategic plan analyzes the external environment of the company by analyzing the industry current situation. From the Five forces model we able to move on to ascertain that the industry generally is attractive that lead to a growth of strategy. The external environment analysis identify that company faces a strong competition from competitors from other industries like case of McDonalds and Dunkin Donuts. Also, from the external analysis was identified the success factors of Starbucks that led them to leading position in the industry. The drivers of change are describing the external environment in which the company operates and to which factors company need to pay attention for the future avoidance of challenges. The third section of the assignment analyzes the internal environment of the company there is given high attraction to SWOT analysis in order to understand the company’s opportunities for growth and strengths that could increase the strategy’s success and implementation. Moreover, in this section was analyzed the strategic issues of the current strategy and capabilities that company contain in order to redesign the operations and achieve the competitive advantage. The fourth section describes the main issues......

Words: 13370 - Pages: 54

Premium Essay

Mr Xu

...permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: 2012-02-22 By 2009, Starbucks had achieved a global reach of almost 17,000 stores in 56 countries. The company had enjoyed tremendous growth over the previous two decades. Between 2007 and 2009, however, Starbucks’ relentless march had been slowed by three forces: increasingly intense competition, rising coffee bean prices and a global economic recession. To remain profitable, the company started to scale back its overseas operations. In 2010, as the world gradually emerged from the economic downturn and as prospects for growth improved, Starbucks was faced with a critical strategic decision: Should the company resume its international expansion and once again intensify its commitments in overseas markets? If so, what approach should the company take? Had the pace of Starbucks’ internationalization (i.e. the rate of opening new stores...

Words: 6754 - Pages: 28

Premium Essay

Logic

...CAVUMC05_124-157hr 10/10/07 1:41 PM Page 124 c h a p t e r 5 The Cultural Environment of International Business Learning Objectives In this chapter, you will learn about: 1. The challenge of crossing cultural boundaries 2. The meaning of culture: foundation concepts 3. Why culture matters in international business 4. National, professional, and corporate culture 5. Interpretations of culture 6. Key dimensions of culture 7. Language as a key dimension of culture 8. Culture and contemporary issues 9. Managerial guidelines for crosscultural success > American Football . . . in Europe? There are few things more representative of U.S. culture than American football. It is an extravaganza, complete with exciting halftime shows and peppy cheerleaders. The game exemplifies national pride. The national anthem is played, flags are unfurled, and uniformed players charge up and down the field like an army in the throes of often violent conflict. The teams’ huddles divide the game into small planning sessions for the next play. In the United States, the National Football League (NFL) oversees the sport and, like any successful business, wants to score in new markets. The NFL first tackled Europe in 1991, with plans to establish American football there. After years of failed attempts, NFL Europe emerged as six teams, five of which were based in Germany (such as the Berlin Thunder, the Cologne Centurions, and the Hamburg Sea Devils). Earlier teams established in......

Words: 18507 - Pages: 75