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Pepsi in Egypt

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Submitted By haneenay
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------------------------------------------------- Pepsi in Egypt Date: 3/14/15 Over the past three decades a fundamental change has been occurring in the global economy. Barriers to the free flow of coming down, indicating that national goods and services have been economics are becoming more integrated into single global market. In the global market companies are able to produce their products and introduce them to other cultures or countries. As a result of this change in the economy, material culture is starting to look similar over the world. One example of material culture is food or drinks. Pepsi would be one of the famous drinks that the world shares. Pepsi is a soft drink that was first introduced as "Brad's Drink" in New Bern, North Carolina, in 1883 by Caleb Bradham, who made it at his pharmacy where the drink was sold.*2 Pepsi nowadays, is produce by PepsiCo, Inc. PepsiCo, Inc. is one of the world's top consumer product companies with many of the world's most important and valuable trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world, with a 21 percent share of the carbonated soft drink market worldwide and 29 percent in the United States. Three of its brands, Pepsi-Cola, Mountain Dew and Diet Pepsi&mdashe among the top ten soft drinks in the US market.*1The company’s headquarters are in Purchase, New York. PepsiCo's overall mission is to increase the value of its shareholders investment. The company does that through sales growth, cost controls and wise investment of resources. PepsiCo believes it commercial success depends upon offering quality and value to it consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a...

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