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Pepsi Marketing Plan

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Pepsi Marketing Plan
External Analysis:

Macro environment:

The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories: economic, technological, political, cultural, natural and international changes. These changes and their influence on PepsiCo Canada are described per category.

Management R. L. Draft, M. Kendrick, N. Vershinina, the general environment page 85-91.

Economic
In March 2012 Canada’s economy was ranked 11th of the world with a GDP of $1,759 billion. Canada is a wealthy nation with a very high standard of living and is also one of the world’s top trading nations. Since the 2008 world financial crisis Canada has emerged as one of the strongest developed economies in the world. The GDP growth of Canada in 2010 was more than 3% even though most of the World’s Western countries were in an economic recession. The stability of the Canadian economy even during a World financial crisis makes Canada a great country to operate in for a multinational like PepsiCo.

http://www.rediff.com/business/slide-show/slide-show-1-worlds-20-economic-superpowers/20120312.htm http://www.economywatch.com/world_economy/canada/?page=full Technological
The last decade many technological advancements and new innovations have been implemented in people’s life. This is also greatly affecting businesses. Internet, mobile phones and interactive TV are just examples of the many changes in technology that have occurred in the last years. One of the biggest opportunities especially for promoting purposes is the coming of social media.

What is Social Media ?
Social media would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as...

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