Premium Essay

Pepsi Project

In: Business and Management

Submitted By mohib786
Words 2359
Pages 10
Table of Contents
Executive Summary pg. 3
Pepsi vs. Coke pg. 4
Pepsi vs. Dr. Pepper pg. 6
Pepsi vs. Kraft pg. 9
Recommendation and Conclusion pg. 11
Appendix pg. 12
Executive Summary
PepsiCo, Inc is the result of a merger between Pepsi-Cola and Frito-Lay. Pepsi-Cola was originated by a pharmacist, Caleb Bradham, in the late 1890's; Frito-Lay was established in 1961 by a merger between the Frito Company and the H.W Lay company. The major products of PepsiCo, Inc include, but are not limited to, Pepsi-Cola (est. 1898), Diet Pepsi (est. 1964) and Mountain Dew (est. 1948). PepsiCo boasts several global brands including, Pepsi, Quaker Oats, Gatorade, Lays, and Tropicana. A vast portfolio allows PepsiCo to provide more choices for customers, and drive lower costs, productivity enhancements and new capabilities. Their products are available globally and the portfolio includes 22 brands that generates more than $1 billion in estimated annual retail sales each. PepsiCo, Inc IPO in 1999 had 1.6 million shares outstanding, at $23.00 a share. As of February 28, 2014 the price closed at $80.07, and has 1.5 billion shares outstanding. The 52 week high is $87.06 and the 52 week low is $75.37. Annual revenue for Pepsi has been steady around 66 billion over the last three years. This report will compare and

Similar Documents

Free Essay

Pepsi Refresh Project

...message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. This paper contents five items: 1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. 2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. 3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. 4. Discuss two other businesses that have used Social Media Marketing to their advantage. 5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. (Nix, Gary Jul 18, 2012) Pepsi Refresh Project Online and interactive media have already changed the nature of advertising. Starting with simple banner ads, Internet advertising has become much more complex and sophisticated. Miniature television screen images, called widgets or gadgets, can carry marketing messages only a few inches high on a Web site, blog, or desktop display. And they contain embedded links to their home sites. Online advertising can take other forms as well example would be viral advertising, which creates a message that is novel or entertaining enough for consumers to forward it to others...

Words: 2664 - Pages: 11

Premium Essay

Theme Paper

...MARKETING COKE AND PEPSI IN IT CITY. OBJECTIVE 1. Finding the satisfaction of retailers towards the movement of Coke and Pepsi in terms of value addition and promotional strategies of Coke and Pepsi. 2. Products and quantities offered and the satisfaction different class of customers. Problem Statement Based on the promotional strategies, improvement of distribution efficiency and suggestions for the improvement in terms of the value addition towards the retailers by Coke and Pepsi distributors. Literature Review 1. Lemley, Mark & McKenna, Mark The article discusses market definition in terms of intellectual property (IP) and antitrust law in the U.S. as of August 2012. The carbonated soft drink products developed by the competitors Coca-Cola Co. and PepsiCo Inc. are used to address several IP and antitrust law issues, including fair use under copyright law and mark similarity under trademark law. A consideration of supply substitution under antitrust market definition is also mentioned. 2. Nair, Anil & Selover, David D (2012) The study of competitive dynamics has become a vibrant area of research within strategic management. We contribute to this research stream by examining the nature of competitive interaction between Coke and Pepsi. We found that while Coke''s and Pepsi''s strategies display interdependent relationships, the volatility of the interaction among strategies do not always attenuate over time, and Coke''s strategies are driven by Pepsi in some cases...

Words: 975 - Pages: 4

Premium Essay

Effective Communication of Pepsi Co

...Strategies of Pepsi Cola Table of Contents Executive Summery 3 Introduction 4 History 5 Effective Marketing and communication strategies of Pepsi 6 Media Commercials 6 Advantage of media commercials 6 Disadvantages of media commercials 7 Sponsorships 7 Advantages of Sponsorships 8 Disadvantages of Sponsorships 8 How to enhance the effectiveness of Sponsorship 8 Community Activities 8 Advantages of Community activities 9 Disadvantages of community activities 9 How to enhance the effectiveness of CSR projects 9 Product Diversification 10 Advantages of Product diversification 10 Disadvantages of product diversification 10 How to enhance the effectiveness of Product Diversification 11 Cross Comparison between the marketing strategies of Pepsi, Coca Cola, V and Red Bull 11 Conclusion 13 References 14 Executive Summery Pepsi is an aerated Soft drink that is produced by Pepsi Co. Inc. Pepsi Cola is using most of the modern communication and marketing methods to enhance their brand awareness among its consumers. Mainly they are advertising their brand on Television, Face book, Twitter and YouTube. In this report I have outlined the overview of the Pepsi Cola Corporation and its history, and the most effective communication strategies that are used by them to enhance their brand equity. These strategies include Advertisements, Sponsorships, Online promotions, Community activities and Product diversification of Pepsi Cola Corporation...

Words: 3206 - Pages: 13

Premium Essay

Target Market Paper

...Marketing Strategy MKT 498 Instructor: Tracee Wilson PepsiCo, Incorporated’s success is the direct result of increasingly successful product lines, global offerings, and the 1965 merger between Pepsi-Cola and Frito-Lay. "PepsiCo, Inc. is one of the world's largest food and beverage companies. The company's principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices, Quaker Foods" (PepsiCo, Inc., 2007). As a result, "PepsiCo's success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of our people" (PepsiCo, Inc., 2007). Indra Nooyi is the current chief executive officer and President of Pepsico, Inc (PepsiCo, 2007). The first Indian born female was voted to head a western corporation on August 14, 2006. Nooyi succeeded Steve Reinemund as CEO; in the fall of 2006 Reinemund was due to retire (Mark Memmott, 2006). Nooyi received her bachelor's degree from Madras Christian College in 1974. Right away she was accepted into the MBA program at the Indian Institute of Management located in Calcutta. PepsiCo's Chief Financial Officer is Alfred H. Drewes received his position in June of 2001. Drewes started with Pepsi in 1982 as a financial analyst. Mr. Drewes earned a bachelor of science degree in electrical engineering from the University of Massachusetts in 1978 and an MBA from Columbia University in 1982 (http://www.pbg.com/press/drewes...

Words: 1190 - Pages: 5

Premium Essay

Business Case Analysis

...1. BUSINESS CASE ANALYSIS Business Cases (Spring) Professor Dan Nicholes BUSI 4003 Yorkville University BUSINESS CASE ANALYSIS Professor Dan Nicholes Business Cases (Spring) BUSI 4003 Yorkville University Table of Contents Lululemon Athletica Inc.....................................................................................................................5 Pepsi Canada: The Pepsi Refresh Project.......................................................................................9 2. LULULEMON ATHLETICA INC. 1 Kelly Huang (Arman) wrote this case under the supervision of Professor Dante M. Pirouz solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-17 Near the...

Words: 8347 - Pages: 34

Premium Essay

Coke vs Pepsi

...India with a population of more the 100 cores is potentially one of the largest consumer markets in the world. With urbanization and development of economy, tastes and interests of the people changes according to the advance nation. Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently. Marketing deals with identifying and meeting human needs and social needs. One of the shortest definitions of marketing is “meeting needs profitably”. The consumer market may be identified as the market for product and services that are purchased by individuals as household for their personal consumption. soft drinks is a typical consumer product purchased by individual primarily quench their thirst and also for refreshment. Different types of soft drinks are available in the market and more or less content of all soft drinks is same. The market of soft drinks is facing a cutthroat competition and many companies are floating in the market with their product with different brands names. Thus in a country like India where more than 50% of total population exists below poverty line, the consumer cannot afford such high price for soft drinks. As a result the trading activities of the soft drinks industry are concentrated in and around big cities and town where the purchasing power of population is considered comparatively high. Soft drinks industry in India has an annual sale of about 4000crores, with per capita consumption...

Words: 851 - Pages: 4

Premium Essay

Portfolio Project Acct 350

...Portfolio Project Portfolio Project **** Numbers in Millions throughout project **** a. Coca-Cola – “The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world “(Coca-Cola Company pg. 3). PepsiCO inc. – “We are the leading global snack and beverage company. We manufacture, market and sell a variety of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages and foods” (PepsiCo inc. pg 32). b. In terms of beverage sales, The Coca-Cola Company has the dominant position. (Coca-Cola Company pg. 3) c. Coca-Cola Company – Total Assets 2006 = $29,963, Total Assets 2007 $43,269 (Coca-Cola Company pg. 69). 43,269 – 29,963 = $13,306 / 29,963 = 44.4% increase PepsiCo inc. – Total Assets 2006 - $29,930, Total Assets 2007 $34,628 (PepsiCo inc. pg 62). 34,628 -29,930 = 4,698 / 29,930 = 15.7% increase d. Pepsi Co. depreciation and amortization - $1,426 (PepsiCo inc. pg 57). Coca-Cola Company depreciation and amortization - $1,163 (Coca-Cola Company pg. 68). I believe that Pepsi Co. has a higher depreciation and amortization expense is due to the higher amount of plant, property and equipment. Pepsi Co. has $11,228 (PepsiCo inc. pg 58) while Coca-Cola has $8,493 (Coca-Cola Company pg. 67). e. Both companies use consolidated statements of income, which is a condensed version of a multi-step format. There area subtle differences in them, Coca-Cola...

Words: 1295 - Pages: 6

Premium Essay

Effectiveness of Channel of Distribution of Pepsi Products in Patna

...Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll: - 11 Academy Of Management Studies, Dehradun DECLARATION I, Kunal declaring that all the information given in this project report is true and correct as far as I know. I am also declaring that all the work in this project is done by me and not copied from anywhere. Kunal Academy of Management Studies Dehradun CERTIFICATE This is to certify that Mr. Kunal who is the student of Academy of Management Studies, Dehradun has completed his project on the topic “A Brief Study of Effectiveness of Channel of Distribution of Pepsi Product in Patna” from Lumbini Beverages Pvt. Ltd. Hajipur, under my guidance. He has done this project by himself. I wish him success in future. Mr. Manish Sahay (Marketing Developing Officer) PEPSI, Bihar PREFACE There is a famous saying “The theory without practical is lame and practical without theory is blind.” This modern era is era of consumers. Consumers satisfy themselves according...

Words: 10048 - Pages: 41

Premium Essay

Coca Cola Marketing

...When I first read the session long project assignment, I sat down and tried to think of what company to research on.Being military, I thought seriously about researching more about the defense contractors that serve our mission.Upon further thought, I realized defense contractors would be a poor choice since their marketing tactics would behard to research. I then got the recent Fortune magazine to research the Fortune 500. Walmart, ranked number one;may have been a good choice since my husband claims we should own stock with how much I shop there.However, I decided on number 92 on the Fortune 500, the Coca-Cola Company. "The Coca-Cola Company marketsfour of the world's top-five soft drink brands, including Diet Coke, Fanta and Sprite. " happento drink a lot of DietCoke. The company leads the soft drink industry with a 50 percent market share. For the purpose of thisassignment, I will discuss the Coca-Cola Company's competition and the how the Coca-Cola Company's marketingimpacts the company's financial objectives. But first, I will present the Coca-Cola's Company's mission.The Coca-Cola PromiseThe Coca-Cola Company's mission, also known as the Coca-Cola Promise is to "benefit and refresh everyone ittouches "and to "When we bring refreshment, value, joy and fun to our stakeholders, then we successfully nurtureand protect our brands, particularly Coca-Cola. " This blue chip company has remained a leading competitor in thesoft drink industry for 115 years because of its unwavering...

Words: 1069 - Pages: 5

Premium Essay

Competitive Strategies Coca Cola vs. Pepsi

...Competitive Strategies Coca Cola vs. Pepsi By Mohammed Hashim Professor Dr. Phyllis Parise Contemporary Business May 05, 2013 Coca Cola and Pepsi Company are two of the largest producers and distributors of beverage in the world. They manufacture, markets and sells variety of carbonated, non-alcohol beverages. They continued to lead the industry with their commitment to healthier food and maintaining the high quality of their beverages. Pepsi and Coca Cola has been known to have history of competition to maintained share of world mark, where both companies need each other in order to remain competitive. Pepsi is known to offer culture that encourage their employee to be initiative, risk taking and free to pursue their goals. Senior management door are always open to question and ideas from junior employees. Diversity is a way of business to Pepsi, Pepsi President Walter Mack; in his diversification he hired Hennan Smith a black executive to lead an all-black sales team. While Coca Cola general culture is defined as leadership, passion, integrity, and diversity. To attain this Coca Cola Company create a worldwide tam that is full of diverse people, talent and ideas. If we discuss diversity Pepsi has proven to be ahead of Coca Cola, by recruiting people of color and give them early opportunity for advancement. Though Coca Cola has claim that, their workplace diversity program is design to attract, retain, and develop talent. This really did not provide a true count of what...

Words: 860 - Pages: 4

Premium Essay

Assignments

...pepsico.eu/company/worldwide-code-of-conduct.html http://www.timebase.com.au/news/2014/AT687-article.html http://www.disabled-world.com/disability/legal/pepsi-disability-discrimination.php https://www.linkedin.com/in/danielplopez http://en.wikipedia.org/wiki/Minimum_wage_Pepsi http://www.pepsico.com/company/policies http://thehill.com/business-a-lobbying/69561-coke-pepsi-step-up-spending-after-being-targeted-by-tax Pepsi Demographic: Aging Population: First of all the company considers every one young in the market because they consider 5 year old boy as young and 70 year old man as young because they think that no one in the world consider himself as an aged person but the company in some case focuses their market and segments their market up to the age from 5 years to age 45, because people above 45 are hesitant of drinking Pepsi due to its coolness and its sugar factors. People in between the age 5 to 45 are usually attracted towards the drink Pepsi due to its flavor and reputation in the market. The company also made area wise segmentation and usually moves towards college, cinemas, restaurants, hotels, where the strength of young people are greater. The company also focuses towards students of colleges and schools. Geographic distribution of population: The company of Pepsi Cola is used to segment the market of the product geographically by focusing their market and attention towards the urban areas and in the hot summer days because...

Words: 1310 - Pages: 6

Premium Essay

Pgdm Mba Material Case Study- Cola Wars Continue Coke and Pepsi in the Twenty-First Century

...9/8/2015 PGDM/MBA Material: Case Study- Cola Wars Continue: Coke and Pepsi in the Twenty-First Century www.mbapgdmstuff.blogspot.com Home Human Resource Marketing Information system management Images You are visitor # Case Study- Cola Wars Continue: Coke and Pepsi in the Twenty-First Century 110,588 Search This Blog Translate Select Language  ▼ Category Assignment Business Communication Business Environment Business Law Case Study Compensation MAnagement E- Business Summary: "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and  its  relation  with  profits,  taking  into  account  all  stages  of  the  value  chain  of  the  soft  drink  industry.  By focusing on the war between Coca‐Cola and PepsiCo as market leaders in this industry – with a 90% market share  in  carbonated  beverages  –  the  study  analyses  the  different  stages  of  the  value  chain  (concentrate producers,  bottlers,  retail  channels,  suppliers)  and  the  impact  of  the  modern  times  and  globalization  on competition and interaction in the industry. Analysis: It is quite clear that there was a “war" between Coca‐Cola and PepsiCo: not only have they been rivals for entrepreneurship For your Information Formates Human Resource Management Human Resource Mangement Human resource Planning Indian Labour Law Industrial Relation Information system Management International Marketing ...

Words: 1069 - Pages: 5

Premium Essay

Long Term Liabilities

...CA 14-4 Project purpose financing arrangements are that in which a main company create special purpose entity with a purpose to build a plant and not to report the plant or the borrowing used to fund the construction on its balance sheet. Take or pay contract is an agreement between a purchaser of goods signs with the seller to pay specified amounts periodically in return for products or services. The purchaser must make specified minimum payments even if delivery of the contracted products or services is not taken as a main company promises that it will buy all the product produced by the plant. Ryan should not record the asset as he has Take or Pay contract with Aluminum Can Company and Aluminum Can Company has taken the operation to construct and operation the plant. Off balance sheet financing is form of financing to borrow money in a way to prevent recording of the obligations. Coca Cola V/s Pepsi Co, Inc (2009) Debt to Total Asset Ratio: Coca Cola=23325/48671 = 47.8% Pepsi Co, =22406/39848= 56 % b ) (2009 )Time Interest earned ratio: Coca Cola=6824+2040+355/355=25.96 times Pepsi Co =5979+2100+397/397=21.35 times The debt to total assets ratios of 48 % of Coca-Cola and 56% of PepsiCo show Pepsi co to be highly leveraged, PepsiCo more than Coca-Cola. The times interest earned ratios of Coca Cola show that show that interest expense is quite adequately covered...

Words: 346 - Pages: 2

Premium Essay

Honda Analysis

...Faculty of Management and Tourism ROOM 201 - BUILDING CTEL: 35535728 | HANOI UNIVERSITYKm 9 Nguyen Trai Road, Thanh Xuan Bac, Thanh Xuan District, Hanoi - VietnamTelephone:(84 4) 8544338, Facsimile:(84 4) 8544550, E-mail:hufs@netnam.vn, Website: www.hufs.edu.vn-------------------------------------------POM ASSIGNMENT | Statement of authorship Student name: Nguyen Quang Huy, Ta Tuong Phuoc, Trinh Duc Son, Nguyen Thanh Vien. Class: ____3K-12_________________________________________________ Subject___Principles of Marketing______________________________ Lecturer: ___Mr. Tran Tuan Anh______________________________ Name of assignment paper: Marketing Plan of PepsiCo in Vietnam | | Declaration I declare that the work attached is entirely my own, and that I have given due acknowledgement as required by the Foundation Studies Department. I understand that the work submitted may be reproduced and/ or communicated for the purposes of detecting plagiarism. Signed__________________ Date ___17/05/2013__________ | ]]]]] Plagiarism By signing the declaration, you are stating that you have not plagiarized. Use the following as a checklist. This work is entirely my own. * I have not copied another student’s work. * I have not copied or used in any way material from a text, journal, website or other published source without acknowledgement (including non – English sources)...

Words: 6292 - Pages: 26

Premium Essay

Jkfqew Ldsqvw

...04/04/13 Pepsi vs. Coca Cola Debate Julian/aidan Opening statement: Your honor, ladies and gentlemen of the jury, my partner Julian and I are here today, but only one reason to reassure that Pepsi is better than Coca Cola. Pepsi is the better beverage because it consumes less sodium rather than Coca Cola does. Thank you Reason 1. The first reason why Pepsi is the better beverage is because of its low sodium recipe. Of course, the first thing many people think of when they here pop is how unhealthy and unbeneficial it is to the human body. So knowing that Coca Cola has 20% more sodium than it does in Pepsi, should reassure you that next time you crack open a can of Pepsi think of how unhealthy it is to drink Coca Cola. You could do a lot worse. * Given facts from the computer, for the many of you who have has the displacing experience of Coca Cola will be able to tell you that Pepsi has a mush sweeter taste, but still the same amount of sugar. This is what Julian and I call “BARGAIN FOR YOUR BUCK.” You see, after you consumed Pepsi, your Craving for sugar has been decreased, some times the sugar tolerance is different in your body systems. On the other hand, Evan Marshall, also referred as GOCH, made a gross profit of 16.827 B so why is that they are only donating two million to World Wild life Fund over the next 5 years? I can assume that you all have recently seen Evan with a soft drink in one hand and sugar filled candy in the other, but he’s not to blame, Coca Cola is! This...

Words: 605 - Pages: 3