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Pepsico Strategic Case

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Strategic Case Analysis – PepsicC

Part I
Strategic Direction
Vision: PepsiCo's responsibility is to continually improve all aspects of the world in which they operate - environment, social, economic - creating a better tomorrow than today." PepsiCo’s vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
Mission: Is to be the world's premier consumer product company focused on convenient foods and beverages. PepsiCo seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to employees, business partners and the communities in which they operate.
Objectives

Short range:
• Product innovation- new products lauch such as: Gatorade G2, Tiger Woods signature sports drinks,Quarker Simple Harvest multigrain hot cereal. Goal is to address consumer health and wellness.
• Power of One retailer alliance strategy- continue to help boost pepsiCo’s volume and identify new product formulations desired by consumers.
• International expansion- increase sales in markets outside North America.
New organizational structure to address low relative profitability of its international operations and to produce faster growth international markets.
• Consider restructuring its lineup of snack and beverage business to improve overall profitability and reverse the downturn in its stock price.

Long range:
• Include all food & snack business in L.A to be combined into a common PepsiCo American Food division.
• L.A beverage business combined with PepsiCo beverages N.A to form the PepsiCo American’s Beverage division.
• PepsiCo International includes all of the company’s snack & beverage business outside of N.A and L.A.

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