...STRATEGIC MANAGEMENT FINAL PAPER PEPSICO CASE STUDY ANALYSIS LECTURER: Sisdjiatmo K. Widhaningrat Composed by Chalinee Kunkaweeprad (1206323306) Karisma Maharani Anisakusuma (0906490790) Prasya Aninditya (0906532540) Shafa Tasya Kamila (1006663096) UNIVERSITAS INDONESIA DEPOK 2012 1 STATEMENT OF AUTHORSHIP “Kami yang bertandatangan di bawah ini menyatakan bahwa makalah/tugas terlampir adalah murni hasil pekerjaan kami sendiri. Tidak ada pekerjaan orang lain yang kami gunakan tanpa menyebutkan sumbernya. Materi ini tidak/belum pernah disajikan/digunakan sebagai bahan untuk makalah/tugas pada mata ajaran lain kecuali kami menyatakan dengan jelas bahwa kami menyatakan dengan jelas menggunakannya. Kami memahami bahwa tugas yang kami kumpulkan ini dapat diperbanyak dan/atau dikomunikasikan untuk tujuan mendeteksi adanya plagiarisme.” Nama : Chalinee Kunkaweeprad Nama : Kharisma Maharani A. NPM 1206323306 NPM 0906490790 : Tanda Tangan : : Tanda Tangan : Nama : Prasya Aninditya Nama : Shafa Tasya Kamila NPM 0906532540 NPM 1006663096 : Tanda Tangan : : Tanda Tangan : 2 EXECUTIVE SUMMARY This report provides an analysis and evaluation of the Marketing Strategy of PepsiCo. Methods of analysis include the internal and external analysis of the company. The research draws attention to the competition PepsiCo in the Cola and Snacks industry...
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...PepsiCo Case Study Analysis Paper Michael Gillespie Organizational Policy and Strategy, OML-450, Cohort (835) Professor Vicky Sons-Eiden September 15, 2011 PepsiCo Case Study Analysis Paper A case study analysis on PepsiCo’s diversion strategy in 2008 will be addressed in this paper. The elements that will be discussed are the vision and mission of PepsiCo, the background and history of the company, the external and internal forces of PepsiCo’s business environment, PepsiCo’s strategic marketing plan, and a conclusion and recommendations on how the PepsiCo company can improve their business strategy to stay competitive in years to come. Vision and Mission The vision of PepsiCo is to be a responsible company that supports continuous improvement of all areas across the globe in which they operate. These areas include the environment, social, and economic conditions creating a better future then the present. The mission of PepsiCo is to be the best company in the industry that provides convenient foods and beverages to the consumer. The company has a goal to provide financial benefits and growth for its shareholders as the company provides growth for its employees, its business partners, and the communities in which they are established. In all aspect of the business, PepsiCo strives to be the leader in honesty, fairness, and integrity. (PepsiCo, 2011). Company History PepsiCo Inc. was formed in 1965 when Pepsi-Cola Bottling merged with salty snack icon Frito...
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...Dr Pepper Snapple Group: Fighting to Prosper In a Highly Competitive Market June 2011 Written by Joseph S. Harrison under the direction of Jeffrey S. Harrison at the Robins School of Business, University of Richmond. Copyright © Jeffrey S. Harrison. This case was written for the purpose of classroom discussion. It is not to be duplicated or cited in any form without the copyright holder’s express permission. For permission to reproduce or cite this case, contact Jeffrey S. Harrison (RCNcases@richmond.edu). In your message, state your name, affiliation and the intended use of the case. Permission for classroom use will be granted free of charge. Other cases are available at: http://robins.richmond.edu/centers/center-‐for-‐active-‐business-‐education/research/case-‐network.html Larry Young, President and CEO of Dr Pepper Snapple Group, Inc. (DPS) seemed to be on a roll. Named 2010 Beverage Executive of the Year by Beverage Industry Magazine, he led the company through three very difficult...
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...Business Research Report Compensation Strategies for 2014 Assessment Code: RWT1 Student Name: Student ID: Date: 9/15/13 Table of Contents Executive Summary Introduction Research Findings Salaried/Hourly Compensation Commission/Productivity-Based Compensation Longevity Compensation Recommendations6 Conclusion7 References8 Executive Summary This report reviews three different compensation strategies PepsiCo can develop and implement within all of our PepsiCo. Brands and businesses for our employees. Compensation is one of the most important and rewarding factors for our employees based on our organizational health survey conducted in 2011, so a thoughtful and thorough approach should be taken as we think about changing the way in which our companies reward our employees for the work they perform on a daily basis. Salary and hourly compensations are easy and constant ways of paying the employees of our companies. Salary and hourly compensation can be a set wages employees will earn based on their job description. This wage will not change based on seniority or merit. The stability of this type of compensation system is appealing to employees as they are aware of how much income they will receive on a regular basis. Hourly based pay has very little room for opportunity of growth for the employees. Commission/productivity based pay also known asperformance based pay is a relatively common and popular approach to compensation where the employee is paid by...
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...to the Pepsi Diet Slim to offer a new look to Pepsi’s soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is to cater to customers who want to drink a healthier Pepsi. Pepsi B Energy’s Marketing Plan Phase One is designed to develop the basics of a marketing strategy for Pepsi B Energy. Pepsi B Energy’s Marketing Plan Phase One provides an overview of PepsiCo, a brief description of the product, the importance of marketing for PepsiCo, a SWOTT chart for Pepsi B Energy, and the preferred marketing research approach for Pepsi B Energy. PepsiCo Pepsi was founded in 1898 by a druggist from North Carolina named Caleb Bradham. Through a series of acquisitions and other business dealings, Pepsi became PepsiCo. PepsiCo currently produces a variety of beverages, many in partnership with other companies. PepsiCo sell soft drinks, juice drinks, sport drinks, bottled and enhanced waters. Recently, the company has acquired Tropicana Juices. This move, combined with a merger with Quaker Oats, increased the number of beverages in the PepsiCo portfolio. The most notable brands from Pepsi American Beverages (PAB) include: Pepsi, Diet Pepsi, Gatorade, Tropicana Pure Premium Juices, Dole Juices, and Propel Fitness Water. A partnership with Starbucks produces ready-to-drink Frappuccino drinks...
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...Group O2: Harini Valluri Soman Nahata Ankit Jangalwa Gandharv Raj Sethi Vishwajeet Narayan Contents Introduction 3 Coca cola’s Global coverage. 3 History 4 Revenues 4 Products and Brands 6 Mission, Vision and Values 8 Organizations and Organizational Effectiveness 10 Stakeholders, Managers, and Ethics 12 Organizational Design 14 Designing Organizational Structure: Authority & Control 15 Designing Organizational Structure: Specialization & Coordination 17 Managing in a Changing Global Environment 18 Organizational Design & Strategy 20 Creating & Managing Organizational Culture 21 Organizational Technology 21 Organizational Transformations 22 Decision Making 23 Managing Conflicts, Power and Politics 24 ------------------------------------------------- Introduction The Coca-Cola Company is a beverage company, manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which...
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...Pepsi – An Introduction Introduction PepsiCo, Inc., major producer of carbonated soft drinks, other beverages, and snack foods. Its beverage division, Pepsi-Cola Company, bottles and markets several popular brands of soft drinks in the United States and throughout the world. PepsiCo also owns Frito-Lay Company, the leading snack-food maker in the United States. PepsiCo is based in Purchase, New York. PepsiCo’s soft drink products include Pepsi, Diet Pepsi, and Mountain Dew. Other beverages include Lipton Brisk and Lipton’s Brew iced teas, All Sport athletic drink, and Aquafina bottled water. Frito-Lay products include Lay’s and Ruffles Potato Chips, Fritos and Doritos Corn Chips, Chee-tos Cheese Snacks, Tostitos Tortilla Chips, Rold Gold Pretzels, and Grandma’s Cookies. Early History PepsiCo traces its origins to 1898 when Caleb Bradham, a pharmacist in New Bern, North Carolina, created a curative drink for dyspepsia called Pepsi-Cola. Pepsi-Cola, later referred to simply as Pepsi, was a mixture of carbonated water, cane-sugar syrup, and an extract from tropical kola nuts. To sell his product, Bradham formed the Pepsi-Cola Company in 1903. In addition to selling the drink at drugstore counters, Bradham bottled Pepsi for sale on store shelves. At this time, bottling was a new innovation in food packaging. However, due to major increases in the price of sugar, Bradham began to lose money on Pepsi, and in 1923 he filed for bankruptcy. The Craven Holding Company of Craven County...
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...Odette Jaller May 28, 2015 Politics and Processes Stephan Langdon Final Project: General Mills Company Background General Mills is a leading global producer of packaged consumer foods that was founded in 1928 (General Mills, 2014). General Mills is the world’s sixth largest food manufacture and the second largest producer of breakfast cereal in the United States. The company makes products in 15 countries and manages 40 production sites in the United States (General Mills, 2014). Within these sites, it employs about 35,000 workers, which allow the company to sell its products in more than 100 countries besides the Unites States. The company’s mission can be stated in two words: Nourishing lives. The company also has a strong international presence, selling its products in more than 100 countries. General Mills operates within three segments: US Retail, International, and Bakeries and Foodservice (General Mills, 2014). The company participates within the Cereal Production industry through its US Retail segment, which includes ready-to-eat cereal, organic cereal, granola bars and grain snacks. The cereal segment of its business is the most significant source of revenue, representing about 23% of US retail sales. Furthermore, it is estimated that US industry-specific revenue will grow at an annualized rate of 3.8% to $2.5 billion during the five years to fiscal 2013 (General Mills, 2014). Industry Analysis: Internationalization The breakfast cereal industry acquires raw...
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...0 1 2 0 1 3 0 3 2009 Annual Report WHAT IS At PepsiCo, Performance with Purpose means delivering sustainable growth by investing in a healthier future for people and our planet. As a global food and beverage company with brands that stand for quality and are respected household names—Quaker Oats, Tropicana, Gatorade, Lay’s and Pepsi-Cola, to name a few—we will continue to build a portfolio of enjoyable and wholesome foods and beverages, find innovative ways to reduce the use of energy, water and packaging, and provide a great workplace for our associates. Additionally, we will respect, support and invest in the local communities where we operate, by hiring local people, creating products designed for local tastes and partnering with local farmers, governments and community groups. Because a healthier future for all people and our planet means a more successful future for PepsiCo. This is our promise. PerFormance To all our investors… It’s a promise to strive to deliver superior, sustainable financial performance.* Our GOals and COmmitments toP line: • Grow international revenues at two times real global GdP growth rate. • Grow savory snack and liquid refreshment beverage market share in the top 20 markets. • Sustain or improve brand equity scores for Pepsico’s 19 billion-dollar brands in top 10 markets. • rank among the top two suppliers in customer (retail partner) surveys where third-party measures exist. bottom line: • continue to expand division...
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...largest fast-food chicken operator, developer, and franchiser in the world. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare. KFC, a wholly owned subsidiary of PepsiCo, Inc. until late 1997, operates over 5,000 units in the United States, approximately 60 percent of which are franchises. Internationally, KFC has more than 3,700 units, of which two-thirds are also franchised. In addition to direct franchising and wholly owned operations, the company participates in joint ventures, and continues investigating alternative venues to gain market share in the increasingly competitive fast-food market. In late 1997 the company expected to become a wholly owned subsidiary of Tricon Global Restaurants, Inc., to be formed from the spinoff of PepsiCo's restaurant holdings. New Management for Kentucky Fried Chicken In 1964 Sanders sold Kentucky Fried Chicken for $2 million and a per-year salary of $40,000 for public appearances; that salary later rose to $200,000. The offer came from an investor group headed by John Y. Brown, Jr. a 29-year-old graduate of the University of Kentucky law school, and Nashville financier John (Jack) Massey. A notable member of the investor group was Pete Harman, who had been the first...
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...Pepsi function in the soft drink industry as dominating players and have remained market leaders for a long time. The key competencies of Coke and Pepsi range from the product, supply chain and distribution, marketing and customer loyalty. Each of them has developed operating procedure. The supply chain forms a major component or a competency that helps these companies form a competitive advantage for themselves (Wheelen & Hunger Page Ref: 332-335). Training of human resources also forms an important element as it helps strengthen the human resource. The main objectives of the training and the requirements are to be communicated to the employees along with details about when and where it has been organized. Several arrangements for the tainting session to be conducted, including the overhead projectors and stationary are to be arranged for in the office of Pepsi and Coke which leads to the strengthening of the human resources as an organizational resource (Page Ref: 246-247) The differences between resources important for competitive advantage and those that should be disinvested from industry/positioning perspective. The most important elements in this industry include the economics, market and competitive factors. The economic factors relate to the global economics conditions as the greatly impact the demand and consumption of soft drinks. This leads to there being a need for the marketers of the soft drink industry to ensure that the economics conditions of the...
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...Intellectual Assets: Moving Beyond a Firm’s Tangible Resources SUMMARY/OBJECTIVES One of the key trends today is the emergence of the importance of the knowledge worker in today’s economy. It is critical for managers to not only recognize the importance of top talent but also the need to leverage human capital in order to innovate and, in the end, to develop products and services that create value. This chapter is divided into four sections. 1. The first section focuses on the increasing role of knowledge as the primary means of wealth generation in today’s economy. After all, in the New Economy a firm’s value is based much more on knowledge, know-how, and intellectual assets — not the traditional factors of production (i.e., labor and capital). 2. The second section addresses the key resource itself — human capital — the foundation for the creation of intellectual capital. We explore ways in which the organization can attract, develop, and retain human capital as well as the importance of recognizing the interdependence of these three activities. We also address the value of a diverse work force. 3. Third, we discuss the critical role of social capital, that is, the network of relationships among individuals. We address both social capital within organizations as well as across organizations. 4. The final section focuses on the role of technology in leveraging human capital. This can range from such basic technologies...
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...PROJECT REPORT KENTUCKY FRIED CHICKEN [pic] COURSE ID: CIS-101 COURSE NAME: FUNDAMENTAL OF COMPUTER SYSTEM PURPOSE OF THE REPORT: FINAL PROJECT SUBMITTED BY: INTANGIBLE GROUP SUBMITTED TO: DR. MAHADY HASAN DATE OF SUBMISSION: 25.04.201 INDEPENDENT UNIVERSITY, BANGLADESH Acknowledgements: This project cannot be completed without active support from different sources. We have been lucky in this respect & received advice and assistance from many directions. Among our contemporary benefactors, we would like to pay our deepest gratitude and heartiest tribute to our instructor Mr. Mahady Hasan for his successful guidance and very friendly conduct to complete this work. His kind and friendly behavior can’t be forgotten at all. Finally, we are thankful to our friends for their support and encouragement, . • Introduction of KFC: 4 • Company Overview: 9 • Product and Services: 12 • Conclusion: 25 • References: 28 • Appendix: 29 Introduction of KFC: Background: Kentucky Fried Chicken was founded by Harland Sanders in Corbin, Kentucky. Harland Sanders was born on a small farm in Henryville, Indiana, America, in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs...
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...suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010[update], the company operates 301 retail stores[5] in ten countries,[6] and an online store where hardware and software products are sold. As of May 2010[update], Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft.[7] Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,[8] the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007,[9] to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.[10] As of September 2010[update], Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide[4] and had worldwide annual sales of $65.23 billion Apple Computer is a company famed for its innovative strategic management. Apple Computer management strategy places great emphasis on ground-breaking new products and designs. Apple change management has proved successful over the years as the company has adapted to the changing market by constantly redefining the design and...
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...INTERNSHIP REPORT ON ORGANIZATIONAL STUDY AT HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED by 1. Rahul Singh 12MB5121 2. Shamim Akhtar Shaikh 12MB5141 3. Subhash N H 12MB5093 4. Sumi Paul 12MB5162 5. Vartika Dwivedi 12MB5175 | | …………………………………………………………………………………….. | | II SEMESTER MBA Guide Prof. Sivadas Nambiar Internship Report submitted to the University of Mysore in partial fulfilment of the requirements of II Semester MBA degree examinations – 2013 Ramaiah Institute of Management Studies #15, New BEL Road, MSRIT Post, M S Ramaiah Nagar Bangalore – 560054 [Certificate from the Company] [On the company’s Letter Head] CERTIFICATE This is to certify that ………………………….. [Group member names], MBA students of Ramaiah Institute of Management Studies, Bangalore, have successfully completed an “Organizational Study” at [company name] from 25 July 2013 to 24 August 2013. For [company name], [Authorized Signature & Seal] [Name] [Designation] [Certificate from the Guide] Ramaiah Institute of Management Studies Bangalore - 560054 CERTIFICATE This is to certify that this Internship Report on Organizational Study at HCCBPL is a bonafide study of Rahul Singh(12MB5121), Shamim Akhtar Shaikh(12MB5141), Subhash NH(12MB5093), Sumi Paul(12MB5162), Vartika Dwivedi(12MB5175), carried...
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