Pepsico

In: Business and Management

Submitted By sneezy11
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Write a 4-6 page paper in which you:

1. Describe the company and the major initiative(s) they have planned for the next 5 years.

PepsiCo is a world leader in convenient snacks, foods and beverages. PepsiCo, Inc. is founded by Donald M. Kendall, President and Chief Executive Officer of Pepsi-Cola and Herman W. Lay, Chairman and Chief Executive Officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W.Lay, also in 1932. Herman Lay is chairman of the Board of Directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Today, PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees
In 2010, PepsiCo launched the Dream Machine recycling initiative with Waste Management, Greenopolis and Keep America Beautiful, to promote increasing the U.S. beverage container recycling rate from 38 percent in 2009 to 50 percent by 2018. The Dream Machine recycling initiative, created by PepsiCo in collaboration with Waste Management and Keep America Beautiful, is introducing thousands of recycling kiosks and bins at popular public locations across North America. The kiosks are computerized receptacles that include a personal reward system, powered by Greenopolis, which allows consumers to earn points for every bottle or can they recycle in the kiosk. Those points can then be redeemed for local discounts on entertainment, dining and travel. In addition, the more bottles and cans people recycle in Dream Machines, the more support PepsiCo will provide to the EBV, a…...

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...How will the initiative affect sales PepsiCo is one of the largest billion-dollar food and beverage company that include several different product that generates more $1 billion in annual retail sales. PepsiCo has acquired several products such as snack foods, nuts, and juices. Therefore, these have given PepsiCo business opportunities to expand their sales to the international trade market. In additional these business opportunities come with different kind of risk factors in the product sales. For example, PepsiCo has commitment to offer consumer’s small portion sizes in their snacks foods. The sale impact of this small size snacks was decrease by 2%. PepsiCo is continually improving the nutrition contents and promoting their products so consumers can make healthy choices. In addition PepsiCo has launched different flavors beverages in Brazil, Mexico, and Asia. In Asia, the sale decreases because people strong prefer beverages that contain natural ingredients that contain pure sugar crane. In addition the excess inventory that the warehouse in Asia had impact on PepsiCo finances. PepsiCo response was reducing the sale prices of these flavored beverages and provides flavored beverages with pure sugar crane. Another initiative that affects the sales in PepsiCo was recycling bottles and the partnership with U.S.EPA’s Climate Leaders. The impact for producing bottles that contained 20% less plastic and being 10% smaller was working with suppliers to find suitable......

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