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PepsiCo Case Study Analysis Paper
Michael Gillespie
Organizational Policy and Strategy, OML-450, Cohort (835)
Professor Vicky Sons-Eiden
September 15, 2011

PepsiCo Case Study Analysis Paper A case study analysis on PepsiCo’s diversion strategy in 2008 will be addressed in this paper. The elements that will be discussed are the vision and mission of PepsiCo, the background and history of the company, the external and internal forces of PepsiCo’s business environment, PepsiCo’s strategic marketing plan, and a conclusion and recommendations on how the PepsiCo company can improve their business strategy to stay competitive in years to come.
Vision and Mission The vision of PepsiCo is to be a responsible company that supports continuous improvement of all areas across the globe in which they operate. These areas include the environment, social, and economic conditions creating a better future then the present. The mission of PepsiCo is to be the best company in the industry that provides convenient foods and beverages to the consumer. The company has a goal to provide financial benefits and growth for its shareholders as the company provides growth for its employees, its business partners, and the communities in which they are established. In all aspect of the business, PepsiCo strives to be the leader in honesty, fairness, and integrity. (PepsiCo, 2011).
Company History PepsiCo Inc. was formed in 1965 when Pepsi-Cola Bottling merged with salty snack icon Frito Lay North America. The history of PepsiCo can be traced back to 1898 when a pharmacist Caleb Bradham from North Carolina invented the formula of the soft drink Pepsi-Cola. Elmer Doolin founded the salty snack business in 1932 in San Antonio, Texas where he started to produce and market the Fritos corn chips brand. Also in 1932, Herman Lay started to produce and distribute potato chips in...

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