...the years. Researchers are constantly trying to find new ways to understand and define the human brain. Our memory is quite important in how we function on a day-to-day basis. Our memories help us to remember important functions such as combing our hair, brushing our teeth or getting dressed in the morning. Memories also help us to learn more information. Cognitive psychology refers to the study of human mental processes and their role of thinking, feeling, and behaving. Cognitive psychology studies how people perceive, learn, remember, and think. Cognition is the area within psychology that examines how we acquire, store, transform, and use knowledge to help further our knowledge (Matlin, 2013). If cognition functions every time a person gains, stores, transforms, and uses information then, cognition requires mental processes. Cognitive processes are vital to human behavior. There are three cognitive processes, perception, attention, and memory. The first cognitive process is perception. Perception uses previous knowledge to gather and interpret stimuli registered by the senses (Matlin, 2013). Perception is our experience of the world and the environment around us. It’s the set of front-end processing that allows an individual to organize and interpret incoming information. We gain information about properties of our environment and use it in our everyday lives. Perception involves bottom-up processing as well as top-down processing. Bottom-up processing is when we use the lower...
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...theoretical perspective that focuses on the specific ways in which people mentally thinks about (“process”) the information they receive. People process information in different ways; sensation, perception, sensory registers, working memory, and long-term memory. Sensation is the physiological detection of stimuli in the environment. Perception is the cognitive interpretation of stimuli that the body has sensed. Sensory register is the component of memory that holds incoming information in an unanalyzed form for a very brief time; this is two to three seconds or less. Working memory is the component of memory that enables people to actively think about and process a small amount of information. Long-term memory is the component of memory that holds knowledge and skills for a relatively long period of time. Sensory register information processing is believe that human memory includes a Sensation information processing is through environmental the senses of sight, hearing, smell, taste, and touch. This is the first process continued by the second part, interpreting those stimuli for perception mechanism that allows people to remember a very short period of time only perhaps two to three seconds of information. Working memory is where most thinking, or cognitive processing, occurs. Long-term memory is components learned throughout the years of experience. The following is the steps of the...
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...individuals. This means that some of the changes that a person goes through due to aging another person may not experience. The two basic cognitive functions that are affected most by a person aging is attention and memory (Glisky, 2007). The thing that a person needs to know is that memory and attention are not unitary functions; there are multiple parts to both functions some of which may not be affected by a person aging while others are affected. According to the Glisky (2007), perception in a person as the person ages declines due to declining sensory capacities which can impact the cognitive functions later in a person. Perception is a person’s senses such as touch, sight, taste, and smells which is why some people believe that it is actually a precognition function. According to Anderson (2010), perception is the sensory experience of the world around individuals which involve recognition of environmental stimuli as well as actions in response to the stimuli. What this means is that as a person goes through life they recognize things such as sounds, smells, people, etc. and they react accordingly to these things based on their perceptions of them. When this function starts to decline with a person’s age the person starts to lose the ability to recognize things. Attention is a basic cognitive process but a complex one that has multiple sub-processes for...
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...Perception allows the individual to provide value to sensory information that they are exposed to. It involves the process of organizing, identifying, and interpreting sensory information to understand the situation. For instance, when a student reads a letter, word or sentence they gain recognition associated with this undertaking (O’Donnell, Reeve & Smith, 2012, p. 227). Attention permits the individual to focus their mind on objects, concepts, or concentrating on others; it is selective. For example, when a teacher is teaching a lesson the students that focus their attention on what is being taught will be better equipped with processing the information. Students that are unable to focus their attention are prone to misinterpret information...
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...Perception and Attention Paper Psych/560 June 3, 2013 Prof. Pitt Perception and Attention People will perceive the world in different ways. For example, two people may look at a cloud, and they both may say they see two different things. One may say they see a rabbit whereas the other person may say they see a dog. Perception gives an individual the ability to have insight into any given situation. This is also how an individual can gain knowledge or intuition. On the other hand, there is attention, which gives an individual to ability to focus mentally. According to Robinson-Riegler & Robinson-Riegler (2008) Perception aids in a person’s information process. Attention aids the impact of information in a person's long-term memory. This paper will define the concept of perception and the perceptual organizational process. The paper will also define attention and the process of attention as well as explain the relationship between perception and attention. Define the Concept of Perception Cherry (2013), “Perception is our sensory experience of the world around us and involves both the recognition of environmental stimuli and actions in response to these stimuli” (What Is Perception?). This process allows us to gain information about the properties and elements of our environment that we need for survival...
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...* The nature of perception (272) * Information processing * perception * exposure * attention * interpretation * memory * perceptual defense (273) * Exposure (273) * Selective exposure (273) * Ad avoidance (274) * Zipping * zapping * muting * Product placement (274) * Living in a DVR world (275) * Still frame ads * hybrid ads * interactive ads * dynamic ad placement * voluntary exposure (276) * informercials * involuntary * voluntary * permission based * mobile marketing * Attention (277) * Stimulus factors (278) * size (279) * slotting allowances * intensity * intrusiveness * repitition * attention reallocation (280) * attractive visuals * color and movement * position (281) * isolation (282) * format * contrast and expectations * adaptation level theory (283) * interestingness * information quantity (284) * information overload * individual factors (284) * motivation * product involvement * behavioral targeting * smart banners * ability * brand familiarity * situational factors (285) * clutter * program involvement * nonfocused attention * hemisphereic...
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...Cognitive Psychology Cognitive psychology is a scientific examination of a person’s cognition. It focuses on how we distinguish, learn, and retain information, think, rationale, and respond. There are sub domains of cognitive psychology which are insight, attention, knowledge, memory, idea formation, way of thinking, judgment, choice making, predicament solving, and language dispensation. Perception is how we understand things around us. Attention is how we decide what is significant to us when offered with numerous things. Learning helps to enhance the response that we have to our surroundings. Memory is the capability at which we obtain things. Concept configuration is the ability to systematize our many diverse perceptions. Conclusion, decisions, reasoning, and predicament solving are how we shape the choices that we create and how we believe about the choices that we create. Language insight is how we understand the things we say and hear (Scholarepedia, 2011). Perception is one of the main landmarks of cognitive psychology. Perception is how people deliberately distinguish objects. From a visual point of view insight would include recognizing the form of an object, dimension, and distance away from the person. Perception is how a person gains access to information about the adjacent environment right away (Willingham, 2007). George Berkeley discussed insight as being a fraction of the empiricist versus nativist dispute. Berkeley happened to be an intense empiricist. He written...
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...Defining Cognitive Psychology: Merriam Webmaster dictionary defines Cognitive Psychology as “a branch of psychology concerned with mental processes (as perception, thinking, learning, and memory) especially with respect to the internal events occurring between sensory stimulation and the overt expression of behaviour.” Simply put, cognitive psychology is the scientific study of the mind and it revolves around the notion that if we want to know what makes people tick then we need to understand the internal processes of their mind. The need to study cognitive psychology: Cognitive psychology assumes that behaviour is the result of information processing. By describing thinking as information processing, cognitive psychologists are making a comparison between minds and computers (i.e. they are adopting a computer metaphor for the mind). This is useful because minds and computers have some attractive similarities: both have inputs, outputs, memory stores and a limited capacity for how much information they can process at any one time. Just as a computer’s behaviour is determined by what information it is given and how it has been programmed, so a person’s behaviour is determined by (1) the information available in their environment; (2) the ways they have learned to manipulate (process) information; and (3) the capacities for information processing inherent in the types of brain people have. In short, it is important to study cognitive psychology to gain an...
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...THE EFFECT OF SELECTIVE ATTENTION ON THE ACADEMIC DEVELOPMENT OF THE NIGERIAN STUDENT BY GODWIN EIGBE A PAPER PRESENTED AT THE INSTITUTE OF OPENCAST MINING AND TECHNOLOGY BENIN CITY 23RD AUGUST, 2013 Introduction The poor performance of Nigerian students in both internal and external examinations have been decried in many quarters across the country and many have blamed the society, the schools and parents for their role in the deteriorating level of academic performances. Not many have questioned the role of the students themselves in the dilemma that has befallen them. The search for a permanent cure to this menace has been on for decades. However with every new dawn the case seems to go worse. There are many who blame the poor economy as a result of high level corruption being perpetrated in government and political circles. Others believe that the school system is failing and is not doing enough to ensure that students get the maximum attention necessary for excellence. And there are others who believe that neglect on the part of parents is responsible for poor performances in schools. However true these factors are, no independent factor can be singled out to be more responsible for the problem of poor performance by students in schools. More recently, many researchers have identified lack of seriousness, laziness which leads to procrastination and corruption and examination malpractices in schools...
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...Psychology, Unit 3 - Chapter 2: Consciousness Consciousness: being aware of external and internal stimuli at any given moment, which also gives a: * Sense of personal identity and individual way of perceiving the world. It can include your senses and * Perceptions of the world around you as well as memories, beliefs and attitudes Consciousness is also described to be: * Personal - it is subjective and your own perception of your internal world and the external world * Selective - you are able to limit and restrict your attention and channel your focus onto whatever * Continuous - there is never a break in your consciousness or a time where it is empty * Changing - your thoughts are constantly changing as they are easily influenced by external stimuli RENE DESCARTES - MIND & BODY ARE SEPARATE BUT INTERCONNECTED The mind-body problem debates whether the mind and body can interact, and how, or if there is even a ‘mind’ or ‘body’. Rene Descartes dualism theory states the two substances are distinct, as one is physical and one is non-physical. He believes they are able to interact through the pineal gland, which is the center of the brain (it was later discovered that’s actually where hormones are) and that the two substances can affect each other. He defined consciousness as ‘encompassing everything we are aware of, including our own existence’. It exists in the mind or ‘soul’, but also in our body because the soul does not occupy space. His quote...
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...Sensation, Perception, and Attention Teri Abshier, Melissa McCullar, Lupe Contreras PSY 300 July 3, 2012` Osagie Amayo Sensation, Perception, and Attention An individual’s attention is affected by their sensation and perception of the environment. Learning Team A (Teri Abshier, Melissa McCullar, and Lupe Contreras) discussed their personal comfort levels of learning in environments with different levels of auditory stimuli. Through this discussion, Learning Team A concluded that it was easier for them to learn in an environment with little to no outside auditory stimuli as opposed to a noisy environment. Increases in auditory stimuli can cause divided attention, which is not typically conducive to learning and memory retention. The threshold for auditory stimuli is defined as the slightest perceptible sound (American Psychological Association, 2009). Dichotic listening, also known as the “Cocktail Party Effect”, is the ability to focus on the auditory input in one ear while ignoring extraneous environmental auditory input. Initially, researchers thought that the extraneous input was not learned. However, further research showed that the peripheral input cannot be completely ignored and is stored in memory, although usually very weakly. Because the brain senses and perceives the additional auditory stimuli, it is more difficult to give full attention to the intended task (Kowalski & Westen, 2011). Learning Team A met at a fairly busy coffee shop. For the purposes...
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...Attention Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information; it is “the concentration of mental effort on sensory or mental events (Gross, 2009). Selective attention is attending to one thing rather than another. Cocktail party syndrome is switching our attention to something that was previously unattended. Attentional capacity is how many things we can attend to at the same time. Many of the contemporary ideas of attention are based on the premise that there are available to the human observer a myriad of cues that surround us at any given moment. Our neurological capacity is too limited to sense all of the millions of external stimuli, but even were these stimuli detected, the brain would be unable to process all of them; our information-processing capacity is too limited. Our sensory system, functions well if the amount of information being processed is within its capability. If not, it will fail because it is overloaded. The role of attention is to filter out unimportant information and selectively enhancing salient input for further processing” (Chennu; Craston; wyble, et al. 2009). Attention was introduced in 1958 by Donald Broadbent, a British psychologist, who wrote in an influential book, Perception and Communication. According to Gross (2009), Broadbent proposed that attention was the result of a limited-capacity information-processing system. Broadbent’s theory proposes that the world is made...
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...mind. The theory is based on the idea that humans process the information they receive, rather than merely responding to stimuli. Next, is the sensation component of this theory which is a process that allows the senses to pick up and almost record what they find such as what they are seeing in their vision, also what they hear as well whatever the senses come in contact with then goes to the brain to be stored. Following these is the working memory component this is what allows us to keep all the information we come across in our mind. Although the working memory only allows us to keep it there for a short period of time. Which then takes us to the short memory portion of the working memory. This perspective equates the mind to a computer, which is responsible for analyzing information from the environment. According to the standard information-processing model for mental development, the mind’s machinery includes attention mechanisms for bringing information in, working memory for actively manipulating information, and long-term memory for passively holding information so that it can be used in the future. [1] This theory addresses how as children grow, their brains likewise mature, leading to advances in their ability to process and respond to the information they received through their senses. The theory emphasizes a continuous pattern of development, in contrast with Cognitive Developmental theorists such as Jean Piaget...
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...continued to evolve in the decades that have followed. (Child development pg.186) The five key components in the information process theory are sensation, perception, sensory register, working memory, and long-term memory. Sensation is the physiological detection of stimuli in the environment. (Child development pg.187) Perception is how your mind uses sensory input to make sense of the world around you. The mind takes sensory impulses from the eyes, nose, skin and ears. These details are used to form an idea of the surrounding environment. (askkids.com) then there’s sensory register, which are the memories that last no more than about a second or two. There are two different kinds of memory when it comes to sensory register, Iconic memory and Echoic memory. (audiblox2000) Working memory is a system if domain-specific stores or formats for temporarily representing information along with a domain-general supervisor or executive attention mechanism. (Randall W. Engle, 2010) Long-term memory is the continuing storage of information. Some of this information is fairly easy to recall, while other memories are much more difficult to access. (Kendra Cherry, About.com) The interrelationship among key components is summarized in one lifelong learning process unit. A child starts out with a stimuli sensory, then it is sent through perception, once the information is processed (being aware of...
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...make use of heuristics. (According to Robert A. Baron, Nyla R. Branscombe, Social Psychology, 13th ed. People often use mental shortcuts or rules to arrive at judgements). These judgements taken are known as Heuristics. The different types of heuristics help in making judgements of situations and people. Along with the heuristics there are other outlines that also play a part in perceptions and judgements of people, these are: Schemas and Automatic and controlled processing. In relation to the story of Victoria and the perceptions made by my friend and myself these outlines can be broken down in understanding how we came up with our impressions her. Heuristics Simple rules for making complex decisions or drawing inferences in a rapid manner and seemingly effortless manner. (Robert A. Baron, Nyla R. Branscombe, Social Psychology, 13th ed). In relation to the impression of Victoria taken by myself and my friend we both made came to conclusions at a rushed manner without getting acquainted with the subject. There are a number of heuristics that can be discussed in finding out how our perceptions were different. Representativeness Heuristic (Robert A. Baron, Nyla R. Branscombe, Social Psychology, 13th ed) defined it as being: A strategy for making judgements based on the extent to which current stimuli or events resemble other stimuli or categories. The more a person resembles or matches a group the more likely he or she may belong to that group judging by resemblance...
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