Free Essay

Perception of the Athlete in Modern American Society

In:

Submitted By Bradyw00t
Words 2059
Pages 9
Perception of the Athlete in Modern Society

As with all the paper topic categories involving different sorts of bodies, culture’s perception of the sports body has evolved over time, but not as much as one would think. When the Athenians started the Olympics several millenniums ago their ideal athlete was well built and muscular (so much so that participants in the games at that time performed naked so the crowd could admire their appearance as much as their ability to run, jump, etc…) which is not very different from what we picture the ideal athlete as today. Webster’s dictionary defines athlete as “Any one trained to contend in exercises requiring great physical agility and strength; one who has great activity and strength; a champion” which is a very vague definition when you look at the variety of different types of athletes we have in the U.S. Does a thin, toned Olympic champion such as Michael Phelps really share similarities with an offensive lineman in the National Football League? Throughout this essay I will be commenting on the variation of athletes in modern society, the steroid controversy, and how the United States in particular has a skewed perception of what an athlete should be. A recent major example of one of the most popular sports figures going down the abyss of the steroid scandal, among other gossip, is New York Yankees third baseman Alex Rodriguez. Since A-Rod’s first season playing for Seattle he has been glorified as having the potential to be the greatest to ever play the game of baseball. He played precociously at such a young age in Seattle, hitting for power and average and playing the infield well. Rodriguez immediately became a public darling, drawing comparisons to all the greats in the game, and many anticipated him to break the all time home run record currently held my proven steroid user Barry Bonds. Rodriguez played so well and was so hyped up as a future hall of famer and possibly the greatest ever, what with his perfectly built muscular body, his wide smile and model looks, that he soon turned a page in his career that many of the best to play baseball in this modern age also do – he joined another team. Rodriguez earned a long list of sponsorships including Nike, Mercedes-Benz, and of course made the cover of the Wheaties cereal box along with appearing on countless magazines. Making more money for another team only made sense in the U.S.A where our sports have turned to businesses – yet very few Americans question the integrity of the athletes we love so much. Rodriguez broke the record for biggest contract ever by signing for 252 million dollars over 6 years for the Texas Rangers. The Rangers never made the postseason with A-Rod, but Rodriguez maintained his hall of fame form, winning an MVP award and a home run title. Rodriguez was later traded to the Yankees, playing on baseball’s biggest stage in New York where high expectations are standard. Before ever hearing the words steroid and Alex Rodriguez in the same sentence ever happened, A-Rod’s image was forever tarnished when the public found out that: “A former Manhattan madam who supplied Eliot Spitzer with hookers also counted Yankee slugger Alex Rodriguez as a customer - and found him so charming she dated him herself for free, former employees of the call-girl agency tell the Daily News” (Rush, New York Daily News). Rodriguez’s image immediately turned negative, and from then on he would no longer receive the same admiration as a golden boy from the rest of the country that he had for the beginning of his career. A scandal involving Rodriguez rumoring that he cheated on his wife with pop star Madonna hasn’t helped his image either. The big question, now, has to pertain to how as a society we see our idols. Other celebrities such as actors and singers are probably more scrutinized for their each and every move by tabloids, but somehow this doesn’t seem to be as big of a deal then when an athlete wrongs us. Most of the country watches some sort of sporting event on a daily basis, we post bumper stickers of our favorite teams on our cars, we gather for dinner and drinks on Sundays for football or for big baseball or basketball games, and most importantly our children look up to these sports heroes – wearing their jerseys and imitating their styles of play in the backyard. When you hear that “Rodriguez's name appears on a list of 104 players who tested positive for performance-enhancing drugs in Major League Baseball's '03 survey testing, SI's sources say” (Roberts, Sports Illustrated) you can’t help but to wonder why we hold athletes in such high regard when almost three entire major league teams worth of players cheated six years ago. The biggest problem may be that Rodriguez was looked at as a player who in all likelihood wasn’t using performance enhancing drugs, which essentially means any player that we see as a sort of hero might in fact be cheating. Three of the top ten all time home run leaders (Bonds, Mark McGwire, and Rafael Palmeiro) have been found guilty of steroid use, along with Roger Clemens who many regarded as the greatest pitcher of all time. America’s image of athletes has been completely skewed because America’s pastime, America’s own game (baseball being nicknamed America’s game) has nothing but negativity on its coattails. How can we really know what an athlete is supposed to be when the best cheat?
Rodriguez would later admit in an interview, speaking to ESPN’s Peter Gammons that “when I arrived in Texas in 2001, I felt an enormous amount of pressure," the Bombers third baseman said in the riveting TV interview. "I felt like I had all the weight of the world on top of me and I needed to perform, and perform at a high level every day" (Hutchinson, New York Daily News). That’s not an acceptable excuse, and there aren’t any acceptable excuses.
Although baseball players who take steroids are hardly criminals, one can certainly look at the Tough Guise documentary we watched in class as an example of what might inspire these athletes. Baseball lost some popularity in the early 90’s (in part because Michael Jordan was taking so much attention away) and because there was less homerun hitting, and lower scoring games (along with thin players who were better at stealing bases then hitting the ball out of the park) the MLB turned a blind eye to drug use in the sport, this drug use created bigger beefier men with too much testosterone and bad tempers – just like the men in Tough Guise. There is a lot of testosterone and toughness in both baseball and football when it isn’t necessitated in the sport necessarily. Football players are expected to be all man and tough, and baseball players became that through steroid use.
Another huge example of the media glorifying a new golden boy, 14 time gold medalist Michael Phelps, has recently also come under severe scrutiny for using marijuana. Let’s remember that this is the same Olympic athlete who was totally adored for his achievements, breaking the record for Olympic gold medals won all time and in a single Olympic games. Many said that “there isn't any question who the greatest athlete in the world is. He was on the top step of the medal stand after completion of his grueling Olympic performance, his hand over his heart as the Star-Spangled Banner filled the Water Cube” (Celizic, MSNBC) I personally rooted for Phelps wholeheartedly along with the rest of the country, but all of a sudden a picture of Phelps smoking marijuana from a pipe was released and the public backlash was horrendous. The “USA Swimming publicly reprimanded Phelps, who won eight medals at the Beijing Games, temporarily withdrawing its financial support to him and barring him from competition through early May. Phelps receives a monthly stipend of $1,750 from the organization. The national and world championships will be held in the summer” (Macur, New York Times). Phelps lost his sponsorship with Kellogg, which had him on its Wheaties cereal box sporting eight gold medals this past summer.
Phelps’ image and golden boy status have also faded, and he’s now seen as less godly. I don’t really care that he’s smoked marijuana, a lot of my friends do – and let’s remember that Phelps is college age. The shift in what parents will tell their kids about Michael Phelps has done a one eighty over the past month, and that’s not fair to Phelps in the least for he has only made a mistake that most kids his age do at least once. His image, and our perception has completely changed – which once again skews how we see our athlete idols. There’s hope though, because unlike Major League Baseball the National Basketball Association has a perfectly crafted testing system with much harsher penalties. In fact there has only been one player who has tested positive in the past ten years: Chris Andersen of the New Orleans Hornets, “Andersen is the first player kicked out because of drugs since Stanley Roberts in 1999. Players who test positive for steroids or performance enhancing drugs, masking agents and diuretics get a 10-game suspension (1st offense), a 25-game suspension (2nd offense), a one-year suspension (3rd offense) and disqualification (4th offense).Marijuana penalties are a $25,000 fine (2nd offense), a five-game suspension (3rd offense), a 10-game suspension (4th offense), and five additional games for each subsequent violation” (Staff, ESPN.com). This system should be imitated by all other competitive sports, maybe then there would be less identity conflict regarding the millionaire athletes who play in our country. In a country where a chubby golfer like Phil Mickelson and a five hundred pound offensive lineman can be mentioned in the same sentence as Michael Jordan or Joe Montana we may never have a solution to the identity conflict regarding what it means to be an athlete, but the cheating can certainly be brought down so that we may have more security as a country looking up to athletes as heroes. The chapter on male beauty work in Beauty Up shows how different we are in the States in comparison to Japan, because in Japan a linebacker or anyone overly muscular isn’t attractive at all – Japanese women like it if their men have similar qualities to women. The most popular sports in Japan are baseball (but Japanese players are all very thin and speedy), soccer (where bulk does not mean better), and their primary Olympic sport is diving (where thin sleekness is mandatory). This demonstrates the influence on Japanese men by their society and women, one which is very different from our athletes and men in general.
The American version of the athlete spans from thin and agile to heavy, stocky, and tough but what’s clear is that we aren’t quite sure as a society how we feel overall towards athletes. Many of them are role models – people we expect to act the right way and say the right things and when they decide not to we label them negatively and unfairly as if they weren’t human. Athletes are scrutinized on every level and although they may be rich they often times have the most to live up to on and off the field of play. The great American game of baseball has been closely monitored recently because of the steroid scandal, but baseball stadiums across America our still sold out despite the sport having to deal with heavy criticism and allegations on an almost daily basis. Other sports, such as basketball, serve as role models for success in keeping their players likeable and illegal enhancement free. The athlete, injected with drugs or not, is forever changing physically but also in perception in the eyes of the world because of how many variations of athletes there are, but also because as the world changes – so do its heroes and villains.

Similar Documents

Premium Essay

Historical Body of Art

...had at least one tattoo (Ford, 2010). Those two studies revealed statistics that illustrate the number of people in the United States with tattoos increasing astronomically. In 67 years the number of people with tattoos increased 9%, in just two years between 2003 and 2005 the United Stated witnessed the number of individuals with tattoos increase another 9%. Tattoos are still gaining acknowledgment in society today; the number of people with tattoos is increasing exponentially with athletes, musicians, and actors ushering a wave of acceptance. Figure 1 Tattoos have been evident in societies and the human race for thousands of years. Scientists have uncovered Egyptian mummies evidently preserved in the period as early as 2000 BC, analysis revealed evidence of tattooing and other forms of body art on their mummified bodies. The Egyptian tattooing thought to be one of the earliest appearances of tattoos came into question in 1991 with the discovery of Iceman (Lineberry, 2007). A pair of hikers in the Austrian Otztal Alps stumbled across the frozen tattooed corpse. Using modern carbon dating technology scientists found the corpse to be from the period around 3300 BC, making this discovery one of the earliest appearances of tattooing found to this day. Figure 2 The earliest tattooing took place with rudimentary tools and methods with a variety of material used as "ink." In all cases throughout history, the...

Words: 1881 - Pages: 8

Free Essay

Overpaid Baseball Players

...Overpaid Baseball Players When addressing the value of entertainment, there is without a doubt, that we as a society value entertainment highly. But there is no reason that these athletes, who are here to merely entertain us, get paid higher wages than those that save our lives and teach us such as medical doctors and teachers. Professional athletes do not offer society an essential function that improves or enhances our world in comparison to other professionals. It is my claim that professional baseball players are paid more than they are worth. Economics is the key to understanding why these athletes earn such tremendous salaries; still, it fails to explain why they actually do deserve it. Giving athlete’s high wages doesn’t only distort them, but also bring downfall to clubs and the country’s economy. The growth and the development of a sport may be reflected from the wages of the athletes and that is all it does. In conclusion, Team owners pay more to keep athletes on the team to be on a winning streak, but whether the drive to win is justifiable remains in doubt. The economic system involving sports, corporate America, and the media is an interdependent one. Athletes make huge sums of money paid to them by owners who make even larger sums of money. Agents, free agency, and other phenomena keep athlete salaries rising. So, too, does increased ticket sales to games, increased TV viewership, enormous media contracts, TV advertising, and corporate sponsorship and endorsement...

Words: 436 - Pages: 2

Premium Essay

Jim Brown Research Paper

...Berkeley Preparatory School Jim Brown’s Role in Shaping Perceptions of Athletes as Advocates for Social Change. Arjun Tummala Honors US History - H Block Mr. Kurt Wahlgren March 15, 2024 To what extent did the activism of Cleveland Browns running back Jim Brown shape perceptions of athletes as advocates for social change? Table of Contents:. Introduction Jim Brown's Emergence as an Activist Public Perceptions and Reactions Legacy and Influence on Athlete Activism Tainted Legacy Conclusion. Both historically and contemporarily, professional athletes have gained popularity not solely for their exceptional abilities within their respective sports, but also for...

Words: 2948 - Pages: 12

Premium Essay

Female in Sports

...The Emerging of Females in sports In order to fully understand the impact Title nine had on sports, one must examine the life of female’s athletes. First and foremost, female athletes were insignificant; they were over looked and discredited. Male athletes were convinced beyond any doubt that it was them, and them alone, who possessed the ability, talent and charisma needed to succeed in the sports arena. This awe confidence did, however, have its drawbacks as demonstrated by male’s inability to competition from those who disagreed with their enlightened options, views, and decisions. Women's sports include amateur and professional competitions in virtually all sports[->0]. Female participation in sports rose dramatically in the twentieth century, especially in the last quarter, reflecting changes in modern societies that emphasized gender parity. Although the level of participation and performance still varies greatly by country and by sport, women[->1]'s sports have broad acceptance throughout the world, and in a few instances, such as tennis[->2] and figure skating[->3], rival or exceed their male counterparts in popularity. An important aspect about women's sports is that women usually do not compete on equal terms against men. Historically, it has been understood that the "natural order of the universe" consisted of man to the marketplace, woman at home with her family, woman the mistress of domesticity, man the master of all else, man the rational thinker, woman the...

Words: 1132 - Pages: 5

Premium Essay

Ku Klux Klan History

...has been defined as ‘the use of violence or intimidation to achieve a desired end.’ (Donohoe, 2004). Terrorists have used these methods over time to change the political sphere of a country, sometimes for the greater good, and other times to advocate minor causes or causes that do not align with the values of broader society. Although terrorism had existed as a concept before the 1970s, it was at this time that terrorists began to act outside of their home territory, either singularly (known as acting as a ‘lone wolf’) or as part of a terrorist group. The first known example of this occurred in 1972 when a group of Arabian terrorists launched an attack on Israeli athletes at the Munich Olympics, killing eleven people. Since this time,...

Words: 1323 - Pages: 6

Premium Essay

Red Bull

...9. Using the product/market expansion grid (Ansoff Matrix), how would you go about expanding the sales of Red Bull? Criteria: Market Penetration , Market Development, Product Development, Diversification. (10) Market Penetration: An increase in sales can be made through new promotions or a wider range of adverts and advertising platforms, that will increase the consumption of Red Bull. With minor changes to their product, for example the taste, different flavours, Red bull will also meeting their consumers need for variety. Although I believe that Red Bull already has a very firm market share, as Red Bull was the highest selling energy drink in the world, with 5.387 billion cans sold in 2013, there is still a lot of competition in the energy drink market, like Monster , Red Bull will also need to look into a rewards program to make sure they keep their loyal customers and to attract new customers to the brand. Expansion to other markets, such as Asia and Japan, which has a high percentage of youth, will also help increase Red Bull sales. Market Development: Red Bull can vary their current product and introduce it into a new market by making their product low cost. Different geographical markets can be targeted locally and abroad, to reposition Red Bull as the drink of choice. A variety of sales channels can be used to target different groups of people, for example instead of selling the product in retail shops , the product can be bought online and shipped/couriered to...

Words: 3988 - Pages: 16

Premium Essay

Violence in Sports

...tournaments were created for war training and often the end result was death. Extreme violence was common in sports the same way it is common in today’s sports world. This quote by Lynn Jamieson, associate professor at Indiana University describes the acceptance of violence in sports: "Sport tends to reflect society, and we live in a violent era," she said. "We have a violent society where people use violence to solve problems instead of using other means." Eric Dunning (1999) notes that violence still exists in the modern day sports because their goal is to “create tension rather than relieve or discharge it.” Aggression and violence are often confused as being the same thing. Aggression is “an intentional behavior aimed at causing either physical or psychological pain” (Lee, 2009, p. 78). Violence is “the use of excessive physical force, which causes or has obvious potential to cause harm or destruction” (Coakley, 2009, p. 196). Many people associate violence with actions that are illegal or unsanctioned, but in some societies violence is encouraged and a part of life. Aggression often involves violence, but violence may occur by accident or carelessly without the athlete having an aggressive intent. For the behavior to be deemed aggression, two factors must be present. First, the behavior must be aimed at another person with the idea of hurting or causing physical harm. Second, the aggressor must believe that what they do to inflict bodily harm will be successful. There...

Words: 2344 - Pages: 10

Free Essay

Project Work

...Aktobe Regional State University by K.Zhubanov A project work Theme: Anglicisms in modern language Student: Ayzharykova L. Group: ED – 208 Tutor: Suleimenova Z. E. Aktobe 2014 The relevance of this study is that the consideration of issues related to the theory and practice of borrowing, especially important in today's conditions, because today expressed serious concerns about the strong influx of borrowing, which may lead to a depreciation of the Russian word. But the language - it is a self-developing mechanism that is able to self-clean, get rid of excessive, unnecessary. This happens with foreign words, borrowing which was presented during the trial. The novelty of this study lies in the interpretation of the theme, hence its relevance, which is determined by the importance of the English language in the life of Russian society. The subject of the work is to study the borrowing of Anglicisms in modern Russian decades. Abstract. Damage to the culture of the language - clogging his jargon, the trend towards illiterate use of language structures and units in spoken language - is an obvious problem of youth culture of speech. Our everyday speech - is not only an indicator of the level of literacy, aesthetic...

Words: 2225 - Pages: 9

Premium Essay

Prod

...'psyche' and 'logos' literal meaning of which was 'soul' and 'study' respectively. The definition of psychology had ever been in the process of change since then. The development of psychology can broadly be traced into four periods: Ancient Greek period, per-modern period, modern period and current status 1. Greek period: Greek philosophers had contributed much for the development of psychology. Some of the key contributors were Socrates was interested in studying the reincarnation of soul. Soul or mind was considered as the representation of individuals.  Plato, a bright student of Socrates expanded Socrates concepts in philosophy about life and soul. It was Aristotle who wrote first book in psychology called Para Psyche; about the mind or soul. In the book, he introduced the basic ideas in psychology today, like law of association. However, the notion of psychology was primarily related to study of soul or mind at that stage. Later on it was found that physical existence of soul was doubtful. Also, there was controversy in defining soul and mind among the philosopher. The contributors of the period never focused on the behavior of individual. That is why the attention was diverted from the study of soul or mind 2.  Pre-modern period it was during 1800's that psychology was established as an independent discipline. It was the work of Wilhelm Wundt and William James that contributed much in the field of psychology. Wilhelm Wundt established first psychology laboratory in Leipzig...

Words: 2005 - Pages: 9

Free Essay

Advertisement in Connection to Laws of Mental Processes

...Advertisement in connection to laws of mental processes. The effect of advertising on the individual and society has been influenced and promoted by many different psychological aspects. There are many ways to sell products, but psychological knowledge of mental laws is crucial in succeeding with advertising. Accordingly, behavioral insights based on psychology are used to attract attention. In addition, mental persuasion is necessary to succeed in advertising in today’s society. The advertisement industry uses psychological knowledge of mental laws and aspects, such as attention, sub-consciousness, and automatic reactions of the mind. To begin, advertising companies by knowing the process of human attention, achieve great result in persuading people to purchase their products. Attention, by definition, is often referred as the focus of consciousness. Attention makes the process attended to more clear and distinct in consciousness. Therefore, when people are focused properly, the advertised objects appear to be more clear, distinct, and sharp-cut. In the same way, things of which we are merely conscious tend to be less indistinct, whereas objects we are attending to, are well-defined. For example, the information we receive through commercial, is based on enhanced look of the product, and that product is given to us in unique and distinctive way, so it catches our attention. Commercial industry is very well aware of the mechanic, which rules the process of human attention, and...

Words: 1851 - Pages: 8

Premium Essay

Img - the Secret to There Global Expansion

...IMG College is the nation’s leading marketing and multimedia provider. IMG partners with some of the top institutions and conferences in the country. With over 35 years in the business, IMG College offers a variety of different services including the production and distribution of radio and television programs, broadcast talent, coaches’ shows and endorsements, managing internet sites, specialized media, printing and publishing, game day events and hospitality, corporate partner programs, and brand management. Those services can be broken down into five categories: Internet, publishing, licensing, training, and academies. IMG College has been named to Training magazine’s 2011 list of the nation’s top 125 companies with the best employee training and development programs. Training magazine is a 43 -year-old professional development magazine that advocates training and workforce development as a business tool. The magazine explores management, which enhance bottom-line impact and development programs. The training top-125 ranking is based on myriad benchmarking statistics such as total training budget; percentage of payroll; number of training hours per employee program; goals, evaluation, measurement, and workplace surveys; hours of training per employee annually; and detailed formal programs. The ranking is determined by assessing a range of qualitative and quantitative factors, including financial investment in employee development, the scope development programs, and how closely...

Words: 2354 - Pages: 10

Premium Essay

Brend Management

...BRAND MANAGEMENT Student: Drobnjak Anja, K-5050 Professor: Prof. dr David Jones Warsaw, 22.01.2014. Contents Introduction 4 Branding 5 The Laws of Branding 6 Branding and its components 8 Brand implementation 9 Brand awareness 9 Brand recognition 10 Brand equity 10 Brand elements 11 Brand Bubble Trouble 12 Strategic brand management 13 Adidas - a brand that identifies with its performance 15 Coca-Cola as Number One 17 Disney world 18 Conclusion 18 Abstract One of the most valuable intangible assets of a firm is its brand, and building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment and creatively designed and executed marketing and management. This paper will try to show that brand management  is a communication function which includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at and maintaining a desired reputation of the brand. Attention will also be directed on the tangible elements of brand management such as a product itself; look, price, the packaging, etc. It will include some components of brand management, laws of brending, strategic brand management and its importance, and also examples of well known companies, in order to show nowadays rising role of brands and made some conclusions. Key Words: brand management, brand, strategic brand management, brand...

Words: 5941 - Pages: 24

Premium Essay

Gender and Its Social Unstoppable Construction

...Social Unstoppable Construction Abstract This paper provides information about the social construction of gender. Research from seven different journal articles organized into the categories of children, men, women, and the culture of Bugistribe, Indonesia.The understanding of gender roles is evident in children, even at the age of three years old. Studies show that parent’s set unclear norms regarding gender roles, which confuses kids. Moreover, there is historical background on social construction and women. The importance of the role of beauty in the female gender role showing how young women are being more sexualized. Also, the role of eating disorders in men and women’s genders is addressed. Men’s struggle with masculinity in present society as well as fear of feminism is talked about. Finally, the Bugis tribe, located in South Sulawesi, Indonesia is studied. Their five separate genders show a fascinating look at social construction. Gender And Its Social Unstoppable Construction Gender is an extremely captivating concept. The social construction of gender is an extensive and complicated subject. Looking at the views children have of gender roles shows social construction. Studying how women’s gender roles are socially constructed with feminine behavior is very interesting. Also is fascinating how men attempt to balance and uphold masculinity. Finally, gender in other cultures, specifically the Bugis tribe of Indonesia, have extremely different takes on gender, which...

Words: 3125 - Pages: 13

Premium Essay

Sexuality Essay

...Jamari Lawrence December, 1st, 2015 Prof. Jones Sex, Gender and Sexuality Evaluation of the Queer Theory Embedded deep within the psyche of modern society, gender is a persistent feature of everyday life. It creates normalized behaviors and characteristics for each person, holding them accountable for even the most trivial actions. Individuals are not supposed to step outside the binary male-female framework, otherwise they risk backlash as an attempt to force them back into culturally designated roles. This binary is disturbed by the very existence of intersex individuals – as they cannot be placed into 100% male or 100% female on a binary scale. One of the areas where intersex has caused complications is in organized sports, specifically the Olympics. Since the International Olympic Committee (IOC) requires athletes to be divided into men and women in the various events, the interjection of intersex individuals causes complications with the preexisting system. In societies worldwide, many people are conditioned to believe there are only two genders. However, to many other people this is a misinformed view. In reality there are people who believe that there are hundreds of societies on a world wide level that recognize genders outside the gender binary according to PBS's Independent Lens program. In this essay, I’ll look at how broadly defined groups of family life, the media, work, and politics play in the current gender differences in America, as well as...

Words: 3524 - Pages: 15

Free Essay

Research on Challenges Facing Sport in the Country Still Doing Litereature Review.

...Richard Attias Become a fan Email The Development Factor: The Challenge of Sport in the 21st Century Posted: 10/21/2014 8:39 am EDT Updated: 10/29/2014 9:59 Sport occupies a peculiar place in world dynamics in that it surpasses the limitations of geographical boundaries and social classes. Still, a gap remains between developed and developing nations when it comes to sport. In the industrialized world, sport as an economic sector represents approximately 2% of GDP. For developing economies, though, the challenge remains making sport a factor of economic development, and a driver for social change, so it benefits all citizens in the long term. UNESCO's 1978 International Charter of Physical Education and Sport classified sport as "a fundamental right for all." But the low place sport occupies in the developing world's priorities shows that its importance as an educational and social tool is not yet universal. Everyone agrees that sport contributes to economic development by creating jobs and stimulating business activity. The organization of a major sporting event, for example, is a great opportunity for the local economy. The thousands of people who attend will spend money on food, lodging, transportation and other, related tourist activities. However, in recent years, we see these economic benefits are obvious only the short term. If we take the example of South Africa in 2010, the positive impact of the World Cup was, in terms of job creation and reduced crime...

Words: 17283 - Pages: 70