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Performance Measures and Objectives

In: Business and Management

Submitted By hazee
Words 1296
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Performance measures and objectives: 5 levels of aggregation
Louis Hotels Public Company Ltd
Louis Hotels Public Company Ltd (LH) mission statement clearly states their strategic objectives as a whole:
The vision of Louis plc is to continue to offer the highest possible quality of services to its clients and partners, to maintain its leading position in the Eastern Mediterranean and to become one of the major forces in quality international markets of special interest. The Company is aiming to strengthen and enhance its strategic agreements with international tour operators by offering [hotel] services. (Louis, n.d)
The LH vision as quoted above makes up their overall strategic objectives. The Slack and Lewis (p. 172, 2008) performance target aggregation pyramid can be used with the LH example of how performance is measured starting from the basic generic performance measures – here: quality, cost, speed and flexibility. In fact, the LH performance targets are inter-dependent; cost, speed and flexibility all contribute to creating the quality service and image to the customer, thereby creating high customer satisfaction and enabling for agility in a very much unstable and sensitive market. High customer satisfaction and agility enable LH to achieve its market strategic objectives: a “leading position in the Eastern Mediterranean” (Louis, n.d) and ultimately reach its general strategic objectives.
To be able to maintain the ‘four star’ status of their hotels, LH need to provide high quality levels in terms of facilities, service, staff, food and decoration (http://www.cerf- resort.com/hotelstarratings. Html, n.d). To maintain these standards as well as its leadership position in the Eastern Mediterranean, LH looks at its main competitors in Cyprus and Greece to ensure they offer the same above mentioned criteria and focus on sustaining or improving their main

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