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Performance of Grameenphone and Robi in Telecom. Sector of Bangladesh: a Comparative Study

In: Business and Management

Submitted By mamundu23
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ASA University Review, Vol. 5 No. 2, July–December, 2011
Performance of Grameenphone and Robi in Telecom. Sector of
Bangladesh: A Comparative Study
S. M. Akterujjaman*
Md. Rouf Biswas*
Md. Nur-E-Alam Siddique**
Abstract
The last decade has brought the first wave of the truly mobile generation which is built around mobile phones, short messaging service (SMS), and portable electronic assistants. The mobile communications industry has been one of the most flourishing sectors within the ICT industry and, in general, within the economy. Grameenphone and Robi are the biggest mobile phone operators in our country and their contribution is very great to our economy. The prime objective of the study is to compare the performance between Grameenphone and Robi in the telecommunications sector of Bangladesh. This study is based on the basis of both primary and secondary data. The primary data were collected from relative mobile phone companies’ customers from Khulna city. Total 200 customers (100 customers of Grameenphone and 100 customers of Robi) were surveyed through the judgmental sampling method with questionnaire from March to June 2011. The questionnaire consisted of 25 questions. After collection of primary data, hypotheses were formulated and paired samples T-test was used to test the hypotheses with 0.05 level of statistical significance. The statistical computer package SPSS version 16.0 was used to analyze the data. The recommendations were provided based on the findings and analysis.
Key words: Performance, Telecommunications sector, Grameenphone, Robi, Customer satisfaction, Network, Hypotheses.
Introduction
The people of Bangladesh are now dreaming of a digital Bangladesh. Faster development of telecommunications network coupled with improved quality of service in line with the national development is a must for the fulfillment of the

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