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Persasive Writting

In: English and Literature

Submitted By bulldogs160
Words 673
Pages 3
Concrete Installation Project Summary Concrete Installation LLC plans to become the leading provider of concrete formwork services in the area. This means always having the best and most efficient facilities, processes, and people. To achieve this, Concrete Installation is investing in many ways that will pay off in competitive advantages for its customers. The company's overall strategy will be based on a continuing improvement process of setting objectives, measuring results, and providing feedback to facilitate further growth and progress.
Project Goals and Objectives
1- The company also plans to focus to a lesser extent on the residential and heavy construction industry, which is also very robust at the moment.
2- The company plans to rapidly develop marketing alliances with industry leaders and pursue new sales of its services to residential and commercial builders. The market strategy is to capitalize on Concrete Installation's alliances by securing city, county, and state and federal government contracts.
3- Concrete Installation plans to use a direct sales force, relationship selling, and subcontractors to reach its markets. These channels are most appropriate because of time to market, reduced capital requirements, and fast access to established distribution channels. Key Customers and 2 Stakeholders Concrete Installation plans to use a direct sales force, relationship selling, and subcontractors to reach its markets. These channels are most appropriate because of time to market, reduced capital requirements, and fast access to established distribution channels. The company plans to rapidly develop marketing alliances with industry leaders and pursue new sales of its services to residential and commercial builders making them potential key customers. Major projects include commercial and residential structures,

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