...Personal Branding MKT/421 March 16, 2015 Personal Branding For many years branding has been used for creating and maintaining business and their reputations. As technology evolves so does the term branding, where it is also used to identify a person’s foundation. “Personal branding is the process of developing a mark or career. You use this mark to express and communicate your skills, personality and values” (Lake, n.d.). Building a personal brand one must evaluate and assess his or her image and see oneself in the ways others are and will find that individual. An individual must develop and enhance ones’ professional presence and making sure that this image reflects and benefits this individual in the world of diversity. “A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one” (Forbes, 2014). When a resume is selected, a recruiter takes just a few minutes to review the information that is on the resume. In order to be a part of that process ones’ resume must possess the quality and experience that is required for the position. In addition, the resume should reflect the job description and ones’ experience should be in alignment as well. In this paper I will discuss my background, identify three to four companies I would love to work for in the future, my reasoning and determining the best methods for contacting and engaging recruiters. Background Having a personal brand is just as important as having...
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...For Ms. Laura Alderson, Instructor of Management University of Memphis By Trent Turner April 3, 2016 Personal Branding According to Laura Lake, a marketing expert, the definition of personal branding is the process of developing a “mark” that is created around your personal name or your career (Lake, 2014). Building up a personal brand is not something that takes a few days or weeks to build, it is something that can take up to a lifetime to achieve. There are a lot of people in this world today that are without a personal brand or something that sets them apart from the rest of their peers. This is not because they’re too lazy or unnoticed to make one for them self; it is due to the fact that it takes time to build something out of yourself for other people to recognize. If you take a look at Stephen Curry, he is an example to all of someone who made a personal brand out of himself. Coming from a small college, Davidson, no one thought that he would make out to be the player that he is today. In saying that, if you beyond the type of basketball player that he is, he is also a person that has made a statement of the type of person off the court he is. If you didn’t know, Stephen Curry writes his favorite Bible verse on all of his shoes, which happens to be Philippians 4:13, and when he asked Nike to stitch this on his shoes, they told him no. At this time, Nike accounted for 95.5 percent of the basketball sneaker market in 2014, according to The Washington...
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...Personal Branding Plan Josh Barnett MKT/421 April 21, 2015 Wendy Bullock Personal Branding Plan Work ethic, reliability, and results. These are three of the important character traits that I feel separate me from other candidates when it comes to competing for a job. The time that I spent in the military is what I credit a large part of my work ethic to. From Day one in the military you are required to do everything to the best of your ability and to continue to do so until the task is completed. Even as a child, I was told that that if I say am going to do something or be somewhere, then I am to keep my word and follow through with every commitment. Once again the military further hammered in that mindset and even introduced me to the phrase; “if you are 15 minutes early, you are on time. If you are on time, you are late.” Both of these influences have molded me to value the characteristic of being reliable not only by presence but by carrying my own weight as well. The third trait that I feel solidifies my value as an employee is my ability to produce results. Of course the first two characteristics play a role in my ability to get results but I have always had a competitive nature as well. Coming from an athletic background and excelling at sports my whole life, I developed a hunger to be the best at whatever it was that I was doing. If I were to make a list of dream companies that I would like to work for, the first job that would have to be at the top...
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...Personal Branding Paper Obie L. Bolton MKT/421 1/12/15 Creig Foster Personal Branding Paper Obie a true Oklahoman born and raised in Tulsa with conservative values, honesty and integrity are always at the forefront. You will not find anyone else that will push you so hard to become your best and support the whole way. With his claim to fame phrase “Words mean something,” he is there to make sure that you put your best foot forward. Holly Frontier Holly Frontier is one of the leading petroleum refining companies in the United States. This company prides itself on health and safety of their employees, contractors and neighboring communities. They often do studies to ensure the protection of the communities in which their refineries are located. Reducing wastes and emissions is a top priority. Holly Frontier mentions in their mission statement “We tell the truth and respect others.” They strive to behave ethically in regards to their reputation with internal and external customers. This company seems to have built a culture around elevating their employees to their maximum potential. Holly Frontier believes in creating their own destiny and help shape their employees’ attitude to be excited and even motivated regarding change. These are a few of the reasons that make Holly Frontier an attractive company to work for. Encompass Home Health “A better way to care” That says so much to a patient or family that is looking for someone that will care for their family member...
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...sirve tener una si no tienes la otra. Exitosas son aquellas que combinan ambas. El mundo de la gestión empresarial no es ajeno a esta ley y la nueva generación de hombres del management disfruta de una posición que sus predecesores no tuvieron. El consumo masivo de libros de fácil digestión ha abierto esta puerta. Muchos exponentes de la nueva generación del management lo están aprovechando bien y han sabido sacar el máximo partido de la visibilidad y el prestigio. Los actuales autores de cuentos o “cuentistas” van a verse estrangulados por su propia soga: por un lado, deben seguir siendo best-sellers, y cuanto más best-seller se es, más ramplón y superficial se convierte su pensamiento. Ese círculo vicioso atenaza la consideración personal del autor. Por ello, la nueva generación de autores de management, por naturaleza inclinada al libro sencillo que entra tan rápido como sale, tendrá que publicar libros más sesudos. En el fondo subyace una realidad: “Quiero ser como José Antonio Marina”. El logro de la fama del autor de best-sellers de management se tronca en un enorme vacío porque uno no goza del reconocimiento que tiene un Marina, y eso genera desazón, insatisfacción y la búsqueda de valles literarios que supongan un adiós total o parcial al libro-basura. Los autores de management consolidados tienen un sentimiento de desapego. Sienten que no se les ha tratado bien. Sus...
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...Personal Plan Branding Paper Marcela Ortega MKT/421 Monday, March 9, 2015 Monique Georges Personal Plan Branding Paper I have 17 years’ experience in the Customer Service industry. One of the reasons why I enjoy working so much in this field is because of the challenges that come with it. Working with the public is not always an easy task, but it is a challenge that I welcome and actually look forward to on a daily basis. I enjoy the interaction and making people’s experience pleasant. My experience has allowed me to have a better understanding of what customers want as well as what their needs are. The cosmetics industry has long been an industry that I want to work in. I am frequently shopping for the latest cosmetics as well as browsing popular makeup retailers like Sephora, Ulta, and QVC. Some could say I have an addiction to makeup but I like to call it staying up to date with the latest advancements in the makeup industry. One of my favorite brands is a company that I would love to work for and that is Bare Minerals. As much as I enjoy playing and experimenting with makeup and color, what I would really like is to not work as a makeup artist, but in the corporate office at Bare Minerals. The brand is known for their mineral ingredients that deliver sun protection and skin enhancing formulas. Not only does Bare Minerals enhance your skin’s radiance, but it is proven over time to continually deliver long lasting skin benefits. Besides the makeup, what...
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...Personal Branding Plan XXXXXXXXX MKT/421 May 25, 2015 Joseph Roskoski Personal Branding Plan My career in accounting, administrative, and as an executive assistant spans over a decade of experience. Although I started working when I was fifteen, I did not find my true passion for numbers until five years ago. I started working for a company as an Administrative/Accounting Assistant and within two months was promoted to Accounting Administrator. Once I learned more about payroll, taxes, financing, and cash flow analysis I was then promoted to Accounting Manager less than a year later. This position has taught me a lot of hands-on training without a degree; however I am currently working towards my BA in Accounting with the ultimate goal of graduating with a Masters and becoming a CPA. Companies I want to work for CPA Corporation is in Roseville, CA, and I plan to move there in the future. Therefore, I wanted to find something that was close to home. While I want the convenience, I also want to work for a good accounting firm. CPA Corporation has been in business since 2001 along with experienced CPAs with 20 years' experience (cpacorporation.com, 2013). I find this intriguing because I can learn a lot from the people within the company. BFBA is in Sacramento, CA that provides services to clients throughout Northern California and Nevada. I've heard fantastic reviews about this company from friends and gave me a broader environment...
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...1. The technological revolution has changed the structure of careers today. It used to be that you went to work for one or two companies in your entire career. Today we will all have as many as four to eight jobs or careers in our lifetime. Personal Branding is essential to career development and an effective career tool because it helps define who you are, what do you stand for, what makes you unique, special, and different, how you are great, and why you should be sought out. 2. The change in the way we communicate. The Internet has elevated each of us to the position of publisher. Email, newsgroups, bulletin boards, blogs, and online network and discussion groups afford all of us the opportunity to learn, network and get exposure for our businesses and ourselves. People want to do business with people they know or people they feel they can trust, with whom they feel...
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...social media posts, you may have seen a marketing guru’s video on it or you may have seen it featured in a newsletter… I’m talking about creating a personal brand. Personal brands are a hot topic these days and with good reason… Building a great personal brand is one of the most powerful things you can do for your coaching practice. The coaching industry welcomes more and more new coaches every year and this is a great thing. A lively, robust industry equals long, healthy careers for more coaches. But there’s also a downside… More coaches means you’re trying to get heard in an extraordinarily noisy, busy marketplace. It’s getting harder and harder to stand out and this is where your personal...
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...Burger King Worldwide Inc. (BKW) operates and franchises fast food hamburger restaurants under the Burger King brand name. The Burger King restaurants offer flam-grilled hamburgers, chicken, and other specialty sandwiches, French fries, soft drinks, and other food products. As of August 2014, it operates about 14,000 locations worldwide. Burger King Worldwide Inc. also franchises and operates its restaurants under Hungry Jacks brand in Australia. The Standard Industrial Classification (SIC) code is 5812: Eating and Drinking Places. This SIC code contains a very large industry group. When comparing Burger King to its industry it is important to look at efficiency, solvency, and profitability ratios. The efficiency ratios check the quality of receivables and the efficiency of assets control. It also measures the effectiveness of payment to suppliers; and evaluates the over or under trading equity. In 2013, Burger King Worldwide had a 54.4% efficiency ratio and 78.8% in 2012. There has been a decrease in this ratio from the year 2012 to 2013. When it comes to the industry’s average the efficiency ratio of Burger King Worldwide falls below the average in its industry, however it is not the lowest. Solvency ratios examine the financial soundness of a company and how well it can meet short and long-term obligations. Burger King Worldwide Inc. has a current ratio of 3.11 for the year of 2013. The current ratio should never be below 1; because it suggests that a company...
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...Personal Branding Plan Paper Jacqueline Babb MKT – 421 November 24, 2014 University of Phoenix Personal Branding Plan Paper – Introduction My career spans a bit over 20 years in various administration positions in many different industries. Most of my career was spent in the manufacturing industry. In the beginning, for approximately 5 years, I was a receptionist, handling the most basic of responsibilities. Later began a stretch of time that I worked in an administration type of position as a planner and raw material control. This position allowed me to learn more of the industry, receiving the raw material, assigning it to appropriate work orders, and maintaining the flow of production on the raw material end. Finally, I moved into the area of accounting performing accounts payable for the freight side of a manufacturing company for around 7 years, which is where I found my desire to further my career. Those years of working in the accounting area has given me the confidence to move forward and push my career further. Companies I Would Like to Work For Germania Insurance is a Texas based insurance company whose home office is in Brenham, Texas, my hometown. It was started back in 1896 in Perry, Texas, composed of only 31 members. Their founding principle was “bearing one another’s burdens made them all stronger” (Germania Insurance, n.d.), which is still true today. Today Germania offers full insurance services and has its own member-owned credit union. This company...
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...The making of the CEO - Why you need Personal Branding Now that you’re in the most prestigious business school, what is next? Now that you have landed that job, what is next? Now that you have obtained that degree, what is next? Competition in today’s business world has grown even stiffer, making it really tough to stand out and shine through the clutter. Good grades and lots of extracurricular activities alone won’t guarantee that. So, one of the best ways of staying ahead of the pack in today’s business world is to stand out, have a unique brand amongst peers. Bottom line, It’s about bringing who you are to what you do and how you do it. It’s about making your mark by being your-best-self. It's about what you're known for and how people experience you. Now that is personal Branding and if you don’t know, you already have one. How to prove it, Ask your friend, colleague or just a neutral person what they think when they see you or hear your name. Many of us are somewhat ‘digital natives’. We are citizens of 2, 3 or even more digital/social media communities - LinkedIN, facebook, twitter, Instagram, Blogs etc. All of these are some of the composite part of your personal brand. They speak volume about you, have shaped people opinion about you. So if ever wondered why some people do not take you seriously, you need to check what it is you’re churning out physically, socially, or digitally. Good news is this, while you may not be able to do much about what you’ve already...
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...good at being aware of their own emotional states, feelings and motivations. They tend to enjoy self-reflection and analysis, exploring relationships with others and assessing their personal strengths. Compared to other talk show hosts, Winfrey opts for self-disclosure rather than discretion. Self-disclosure is concerned with information about one's self which is not readily available or otherwise easily accessible to others and must be revealed by the communicator herself. For example, Winfrey's audience would not know about her sexual abuse as a child if she had not chosen to talk and reveal it on various episodes of her television show. Use of self-disclosure tends to facilitate communication and intimacy, and give a greater sense of being in a relationship. As Winfrey's popularity increased, so did the frequency of her personal disclosures - from childhood memories of incest to relationships with men to her struggles with weight loss. TV viewers are supplied with a great deal of information about Winfrey's personal life. Oprah fans know about her that she's engaged, she likes Philly Steak sandwiches, she's renovating her home, she lost weight, her cook's name is Rosy...she's apprehensive about having kids, she works out to "I'm every woman. Winfrey's self-disclosures are extremely personal and present the audience with a challenge. _________________________________________________________________________________________________...
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...Insight paper Does your employer brand inspire top talent? Jumping on the employer branding bandwagon A strong brand can be a company’s most valuable asset, increasing customer loyalty or acting as a differentiator in a crowded market place. An employer brand can be used for similar effects, lowering turnover due to higher employee loyalty and helping employers stick out in the increasingly competitive job market. Despite the hype about employer branding, most companies still have difficulty in conceiving a serious and ‘thoughtthrough’ approach to the topic. To understand why an employer brand cannot be simply assembled out of a ‘how-to’ guide, let’s have a look at the definition of employer branding. There are dozens of definitions about employer branding flying around in the HR industry and most are perfectly usable. However, we will stick to the CIPD’s definition (Chartered Institute of Personnel and Development, 2008)1: An employer brand is a set of attributes and qualities – often intangible – that makes an organisation distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform to their best in its culture. Chartered Institute of Personnel and Development In the above definition there is one important word: ‘intangible’. Employer branding is indeed a complex mix between your organisational identity and culture and its members (Tikoo, 2004)2, which is probably the reason why so many...
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...CHAPTER-1 INTRODUCTION “Brands are like human beings. They are born, fed and nurtured, made strong and responsible so that they can be faithful friends of the people (customers), form mutually beneficial and satisfying relationships with them and become their companions for life. Such brands, make their parents (organization or corporate) proud of them. The best brands are the ones who help in forming and sustaining strong long term “parent-brand-people” relationships. These brands form the potential for present growth and future expansion. They help the organizations conquer peaks at the time of booms and stay afloat and swim at times of depression.” We come across a number of brands in our daily lives. Our morning starts with using a toothpaste (Colgate, Pepsodent or Close-up), using a bathing soap (Lux, Fairglow or Cinthol) and shampoo (Clinic All Clear or Vatika), wearing clothes ( Allen Solly, Levi’s or Raymonds), breakfast bread (Britannia or Modern) and butter (Amul) or jam (Kissan), lunch and dinner (Nature Fresh or Pillsbury flour and Safal vegetables), morning and evening tea and coffee (Tetley, Nescafe or Bru), going out in a car (Hyundai Santro, Honda Accord or Mercedes Benz). Talking on the cell phone (Motorola, Nokia, Siemens or Samsung), watching television in the evening (LG, Sony or Philips) or listening to music (Philips or Apple) etc. But how often do we think of what all a company does to put a positive imprint (fight for a shelf space) in the mind of...
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