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Personal Care Industry Analysis Paper

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The main demographics in the personal care industry are deemed to be young and middle-aged individuals. It is perceptible that "as the Baby Boomer generation retires, Generation X and the Millennials take Baby Boomers' place and become the main potential customers of skincare and beauty products." Personal care companies are constantly vying for brand loyalty amongst its consumers. Noticeably, each generation has different tastes and preferences for their personal care, as well as unique communication methods. According to Grand View Research, the "demand for personal care products is increasing due to increasing purchasing power of millennials and significant players undertaking acquisitions and divestments to remain competitive." The personal

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