...headquartered in Santa Clara, California, United States and the world's largest and highest valued semiconductor chip maker, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel Corporation, founded on July 18, 1968, is a portmanteau of IntegratedElectronics (the fact that "intel" is the term for intelligence information was also quite suitable). Intel also makes motherboard chipsets, network interface controllers andintegrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its "Intel Inside" advertising campaign of the 1990s made it and its Pentiumprocessor household names. Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until 1981. Although Intel created the world's first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became its primary business. During the 1990s, Intel invested heavily in new microprocessor designs fostering the rapid growth of the computer industry. During this period Intel became the dominant supplier...
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...technology in electronics. In this ad from High Fidelity magazine, January 1963, the advertisers try to persuade the audience to buy this product by appealing to ethos with quality of the television, logos with the practicality of using this television, and pathos with using the appeal to personal satisfaction. The ethos of this advertisement is to assure the best quality to consumers. The consumer wants to feel this product is worth the price they will be paying. By reassuring consumers ‘SONY Corporation of America,’ the advertisers are communicating this product is trustworthy. It states convincingly, the quality is “…so obviously superior that all other sets pale in comparison” ("The TV of," 1963). This ad gives consumers details of the technology used to make this TV an exceptional TV. The ad addresses how a TV is only as good as the TV’s picture and goes on to say “…the inherent superiority of Micro-TV with 70® tube deflection and special SONY-developed phosphors must be seen to be appreciated” ("The TV of," 1963). Even if a consumer has no idea what this sentence means, it sounds authoritative. Adding the “research makes the difference” under the SONY name gives a sense that this company is cutting edge. A consumer would feel safe in believing the quality would be high. The logos of this advertisement is the practically, ease of use. The advertisers stress the portability of the small TV stating how easy it is to transport. It is a lightweight television, making carrying from...
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...of an author in using logos to gain agreement from the audience with the purpose of their message. Logos, defined in the course pack as "logic or reasoning" (Heasley et al. 106) employed by authors to persuade their audience their argument is logical and based on sound reasoning. Using logos as a technique for developing the key parts of an argument: claims, evidence, and reasoning, authors can arrange their message in a way to show the logic or reasoning of their argument. In Sharon LaFraniere article "Mainland Chinese Flock to Hong Kong to Give Birth" she effectively uses, logos to persuade her audience that with the influx of mainland Chinese coming to Hong Kong to give birth has resulted...
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...Ethos, Pathos, and Logos Whenever you read an argument you must ask yourself, "is this persuasive? And if so, to whom?" There are several ways to appeal to an audience. Among them are appealing to logos, ethos and pathos. These appeals are prevalent in almost all arguments. To Appeal to Logic (logos) | To Develop Ethos | To Appeal to Emotion (pathos) | Theoretical, abstract language Literal and historical analogies Definitions Factual data and statistics Quotations Citations from experts and authorities Informed opinions | Language appropriate to audience and subject Restrained, sincere, fair minded presentation Appropriate level of vocabulary Correct grammar | Vivid, concrete language Emotionally loaded language Connotative meanings Emotional examples Vivid descriptions Narratives of emotional events Emotional tone Figurative language | | Effect | | Evokes a cognitive, rationale response | Demonstrates author's reliability, competence, and respect for the audience's ideas and values through reliable and appropriate use of support and general accuracy | Evokes an emotional response | Definitions Logos: The Greek word logos is the basis for the English word logic. Logos is a broader idea than formal logic--the highly symbolic and mathematical logic that you might study in a philosophy course. Logos refers to any attempt to appeal to the intellect, the general meaning of "logical argument." Everyday arguments rely heavily...
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...promoted the brand label “Darkie” toothpaste in the foreign markets. Despite the fact that the “Darkie” logo had been well received in the Asian market, the campaign was widely criticized in the United States. For that reason, Colgate was forced to develop a strategy to repair the damage it suffered for that logo. After many fights with Hawley and Hazel, Colgate proposed to change the brand name to Darlie, Darbie, Hawley, and Dakkie, and that the new logo included a dark, non-descript silhouette and a well-dresses black man. 2. What do you think Colgate should have done to handle the situation? Answer: Taking into consideration the fact that Colgate has done business overseas before, they should have been more aware of these issues and its marketing campaign from the beginning. And, I also think Colgate should have taken actions quicker to make changes to the logo and the marketing campaign. 3. Is it possible for Colgate and Hawley and Hazel to change the toothpaste’s advertising without sacrificing consumer brand loyalty? Is that a possible reason for Colgate’s not responding quickly to domestic complaints? Answer: I don’t think it’s possible for Colgate and Hawley and Hazel to change the toothpaste’s advertising without sacrificing consumer brand loyalty, however; a more proactive approach should have been pursued by management. Advertising, sales promotion, personal selling, and public relations could have been...
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...Yuchen Sui MGT300 Management Update Report Southwest Dedicates New Heart Logo to Unhappy Workers Businessweek.com 9.8.2014 http://www.businessweek.com/articles/2014-09-08/southwest-dedicates-new-heart-logo-to-its-workers-amid-labor-dispute#r=read Summary: Southwest Airlines has been operating a lot worse than it did few years ago. Its high delay rate has caused frictions between front-line staff and executives. The airline is considering to introduce performance-based payments into the workers’ compensation instead of fixed pay increases. The airline is also negotiating with its flight attendants, pilots and other staff. Chief Executive Officer, Gary Kelly, wrote in his blog post that Southwest is focused on reminding and encouraging employees to work for customers’ satisfaction and compensate employees, the company changed the corporate logo to a three-colored heart, symbolizing the company’s commitment that it’ll remain true to our core values as Southwest sets its sights on the future. Discussion: An effective team should have the following characteristics: a clear purpose, good communication, healthy conflict, effective decision making, accountability, strong relationships, commitment, and shared leadership. First, as a big airline company, Southwest has a clear purpose. It has a set of core values and its every move has a purpose. The purpose of the new logo is to remind the employees about the company’s core values, to encourage them to stick to the core values and to...
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...information led to her death shortly after the information was given to Mr. Rice. Personal experiences or data regarding one’s life should be kept private from the public. Three main factors tie into this episode: ethos, logos, and pathos. These persuasive techniques are used in everyday life. In this episode, ethos, logos, and pathos allow viewers to realize how often these techniques are used and how important they are when dealing with investigative work. In the following paragraphs, I will describe certain scenes of the episode that deal with each of the techniques. Of the...
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...Brand Name and Corporate Image Valarie Murphy-Taylor OMM 615 Janis McFaul July 21, 2014 Abstract The aim of this paper is to describe the difference between brand name and corporate image. As companies seek to gain a competitive edge through means of organizational restructuring and/or innovation, building brand name recognition and corporate image has become increasingly significant. Consumers identify with brand names and advertisements, which promote products that make favorable impressions. Corporate image is an abstract concept that has a definite effect on marketing performance since consumers prefer to purchase from companies with reputable corporate images. Brand naming is a concrete concept in that a brand name is something one can see, touch, fee or smell. By seeing and/or hearing and advertisement one can become familiar with a brand name which in turn can build a brand’s recognition. Corporate imagery is a highly involved mental process that marketers pursue in order to challenge the perceptions of internal and external stakeholders. Corporate advertising is big business with expenditures of more than nine billion dollars. The knowledge of that may affect how consumers feel about brands from a particular corporation or so one would think. The two concepts overlap one another. Corporate imaging and brand naming can be...
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...The desired outcome for a writer in any argument is to change the way one thinks or acts, to persuade the audience to his/her point of view. There is more to convincing an audience than presenting a claim and providing evidence. Imperative to any argument is the three elements of classic principles of argument: ethos, pathos, and logos. Authors will use ethos; a way to gain respect from character and his/her knowledge. Pathos is the emotional connection, establishing common ground by demonstrating sympathy for your audience’s values, beliefs, and worldview. Then lastly is logos (logic), means to persuade by the use of reasoning including deductive and inductive reasoning. Evidence and persuasive reason (explanation) to back up your claims. Jim Wallis, author of “What the Waters Revealed”, uses these three classic principles of argument to expose the poverty in America and the government’s detachment....
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...Introduction In July of 2001, Jessica Lynch enlisted into the United States Army with her brother Gregory Lynch. Both enlisting for different reasons, but together they would serve and fight for the freedom of the United States. In 2003, Lynch receive notice that she was being deployed to Iraq. Lynch was on a 100 mile convoy driving a heavy 5-ton buffalo water truck to Bagdad when her vehicle she was driving broke down. That was just the beginning of a day that would be embedded into Lynch’s mind for the rest of her life. Lynch was picked up but First Sergeant, Robert Dowdy, and her roommate Lori Piestewa. They were driving through the city of Nasiryah, when their vehicle was struck by a rocket propelled grenade. All together eleven American soldiers died that day. Lynch was captured and taken to a hospital in Nasiryah. Lynch awoke in the Iraqi hospital with not one American soldier by her side. Lynch had extensive injuries, consisting of a six inch gash on her head, shattered femur, broken humerus, and right foot was crushed. Lynch, wounded and full of fear, was rescued by two American Soldiers. While all this was happening, Lynch’s superiors and highly ranked soldiers, and the media had different way of telling the truth of what really happened to Lynch. The media perceived Lynch as American hero of war and only told the story of the “little girl Rambo from the hills of West Virginia who went down fighting.” The media fed off of Lynch’s horrific experience,...
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...Marketing Communications Plan Prepared For Tewkesbury Borough Council For the attention of Katie Powers, Economic Development Officer, Tewkesbury Borough Council. Matthew Stott 3712951 Contents Page Executive Summary 4 Introduction 5 Key Issues 8 Marketing Communications Objectives 10 Proposed Strategy 11 Proposed Tactics 11 Push Campaign: 12 Pull Campaign: 13 Cruft’s Promotional Stand: 13 Social Petworking: 13 PR: 13 Tewkesbury Dog Show ‘Battle Of The Dogs’ 14 Campaign Timing: Gannt Chart 15 Monitoring The Changes 16 Budgeting 16 Summary 17 Appendices 18 Executive Summary Located in Gloucestershire, Tewkesbury’s diverse transport links makes it easily accessible and the riverside location provides a picturesque focus for visitors. Tewkesbury is a medieval market town which has retained many of it’s historical buildings. There are numerous cultural attractions including the Abbey that dates back to 1087, Farmers markets and a Tudor style high street with many traditional shops. Transport links include national cycle paths, long distance footpaths and the town is even accessible by water as it is located at the confluence of the rivers Severn and Avon. The history of Tewkesbury provides a major focus for the local tourist industry complimented by outdoor activities close to the town in the un-spoilt Gloucestershire countryside. In 1471 Tewkesbury was the site of the most decisive battle of the War of the Roses. The...
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...Name: Insiya Sarkar Student Id: 00141954T Master Of Design DSGN6029 Research and Innovation Assessment – 3 Part 1 Project Reflection (Part A) I have always been immensely inspired by superior design and excellent workmanship. For me, a handbag is one such design article that is the best example of form and functionality. A well-designed handbag can transform a look completely. It can either enhance or ruin personal style. All these years I have used various kinds of bags - totes, clutches, satchels, backpacks, sling bags but all the bags thus far have lacked one important feature. It has never been a complete package. Sometimes, the form of a handbag is well designed, but it lacks core functionality. I have never been able to settle for an all-purpose handbag. The most important drawback for me in a handbag however is its weight. I am a hoarder and I carry almost everything from my keys, cellphone, sunglasses, makeup to old receipts and bills. My handbag is my world. However, I have had to experience and undergo a lot of pain because of heavy handbags. I intend to come up with a design solution that can ease the problem of weight of handbags for women. Materials like Qmonos (genetically modified microbes to make an artificial spider silk thread), Softy (developed by Gherardini is light soft and silky), Neoprene and kangaroo leather are few options that I have been able to find through my research which are extremely light in weight. I also believe that hardware in...
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...PUBLIC RELATIONS STRATEGIC PLANNING MODEL BACKGROUND: Brief description of the players, history, issues in text, not bullet, format. Include all major players, stock symbol if a public company, but do not include problem/opportunity. Format: Text/paragraphs; no more than 1-2 pages. Dove is a worldwide company that provides products for the personal care; they include not only skin care products such as soaps, body lotions, hand creams, body wash and deodorants but also products for hair care like shampoos, conditioners and various hair care remedies. Dove was introduced on the market in 1955 and today it is one of the most famous brands in the cosmetic industry being sold in over 35 countries. The logo is immediately recognizable: a golden dove. First of all it represents the main characteristic of all the Dove products, gentleness and purity. The dove has also always been symbol of peace and love (in this case love for ourselves and our personal care). This logo has sometimes created some troubles to the company since some people pointed out that an animal represents the company and it seems that the company is testing its products on animals. At mid of XX century, Dove was a beauty bar with something revolutionary: it contained ¼ cleansing cream. At the time, this product attracted many people, especially women thanks to the promise that Dove and David Ogilvy made to the customers: “Dove Won’t Dry Your Skin Like Soap Can”. The main message of the Dove products that...
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...What Is In a Company Logo? Page 1 What Is In A Company Logo? Peggy Payne Mid-American Christian University What Is In a Company Logo? Page 2 You see company logos everywhere you look. On daily items of use such as toothpaste, hair spray, food items, and even clothing articles. A company's logo is everything that identifies that company. Just like your name is important to you. It is how you are identified. Your name means something. So do companies logos. In the Olive Garden change not only did their logo change, but there whole business. It brought smaller dinner plates, more appealing menus, but yet still keeping some of the old items on the menus. This is called a variety. And variety is what is appealing to the people. Restaurants are a dime a dozen in the big cities. One on every block. But to be noticed in a market world you have to have eye catching logos and a menu and atmosphere that is appealing to the public. With the Olive Garden's new logo, they are hoping and dreaming for people to realize they are changing to a type of renaissance restaurant, instead of the fast casual dining in the past. With this new renaissance brand, it will entail more natural, up to date elements, along with new plates, silverware, service utensils and more contemporary music, according to Darden president and chief operating officer. (Consumerist. March 3, 2014) With the new changes there has been increase in sales...
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...Compare the branding and promotion of the two retailers. You must show evidence of individual research Apple is one of the world’s biggest known businesses that sells electrical products. Apple has a lot of promotion techniques such as advertising, sales promotion, personal selling and promotional activities. Apple provides a range of their products on display in their stores for their customers to use, they do this to inform there potential and current customers about the products that they have to offer. They also use this technique to persuade their customers to purchase their products. However the company uses two main primary methods of promotional methods towards their customers. Apple uses advertising as one of their promotional method. Apple has investigated a lot of their money to advertise their products which can be found on the internet, media and on the TV as well as in magazines. In 2008 apple produced a large range of TV advertisements in order to bring more customers to their stores. Apple uses advertisement as they're proven to be the best way to get sales and to increase their profit as well as keep customers coming into their stores. Another promotional method that Apple uses is personal selling. Apples employees range from older staff to younger staff as well as having knowledgeable sales representatives who have been trained in customer service and product information. Due to Apple releasing new products frequently and offering upgrades, it is important...
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