...Learning Journal Week 4 Learning Summary- Social Media in Our Life Recently, the fact that social media affect people’s everyday life more deeply has been brought into our focus. With the booming of smart phone, more people delay on the social media to communication with friends, reading the news and even buying goods or foods. In everyday morning, the first thing for most of people is updating the news in social media. Caring about what happened last night, the fresh news in the morning and recording the feelings at this moment. Siapera given an umbrella term for social media that social media is an integrate technology, social interaction and user-generated content. And he also identify three main characteristics of social media which are allowing users to create, downloading and sharing content, to publish their profile and personal information, and to connect with others. (Siapera,2012). The rapidly development of social media have both advantages and shortcomings, there is no doubt that social media makes people communicate more convenient and can make more friends in this way and also keep a close connected with old friends. However, the weakness is the face-to-face communication will be reducing and excessive delay on the social media will influence the normal daily life. In this week, I recognized several overviews of the social media, such as Facebook, Twitter, YouTube and LinkedIn… and understood how to use designated computer software and the basic principles of...
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...sustainability of the family and there should be a nurturer which will be the one responsible for the growth and development of each individual especially the children. Before, there were assumptions that fathers are only capable and responsible of providing for the material needs of the family even though it is also possible that these fathers can also help in the emotional and personal development of their children. Fathers are only considered good fathers if they can provide for their family. These notions are very much seen in the researches done in the field of gender studies. Males’ roles are the opposite of the females’ roles wherein, as Coltrane (2004) mentioned, becoming masculine is becoming not feminine which can also mean that fatherhood is not motherhood. The idea of the instrumental role of the fathers came from the traditional gender roles that existed centuries ago however, these notions, such as men are valued and respected because they can make a living and provide for their family, are in the past now. Taking a look at our society now, it is becoming a trend that married men are being left at home while their wives are working to make their families survive, they are...
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...innovation process can start with any of the three inputs. New Product Concepts and the New Product [pic] You need at least two of the three inputs to have a feasible new product concept, and all three to have a new product. The Soft Bubble Gum Example • Benefit: “Consumers want a bubble gum that doesn’t take five minutes to soften up.” • Form: “We should make a softer, more flexible bubble gum.” • Technology: “There’s a new chemical mixing process that prevents drying out of food and keeps it moist.” [pic]Are the followings good concepts? “Learning needs of computer users can be met by using online systems to let them see training videos on the leading software packages.” “A new way to solve the in-home training/educational needs of PC users.” “Let’s develop a new line of instructional videos.” • Evaluation Process [pic] PRODUCT MARKETING Protocol Concept Basic Strategy Testing Prototype Tactical Plans Product Pilot Testing Complete Final...
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...are equally valid and we should celebrate the diversity of views. Lyotard suggests that we have entered a new postmodern age and that new theories are required in our society. In postmodern society, knowledge is just a series of different ‘language games’ or ways of seeing the world. However postmodern society is preferable to modern society where meta-narratives claimed a monopoly of truth and sometimes sought to impose it by force, as in the Soviet Union. Postmodernity allows marginalised groups to be heard. Lyotard argues that old theories can no longer explain this society due to the fact that our postmodern society is characterised by these competing views of truth. Yet, Lyotard’s theory is self-defeating. He suggests that all theories are without truth, portraying that his theory is another that should not be believed. Baudrillard, in agreement with Lyotard, believes that society has entered a new postmodern age and new theories are needed to understand the postmodern world we now live in. Baudrillard argues that our postmodern society is no longer based on the production of material goods, but rather the buying and selling of knowledge in the forms of symbols and signs. He says that the mass media is so far into our lives that it begins to shape the way we live. Our...
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...Csikszentmihalyi, and Richard Carlson, I identify two types of experience in user–product interactions: satisfying experiences and rich experiences. A satisfying experience is a process–driven act that is performed in a successful manner. A rich experience has a sense of immersive continuity and interaction, which may be made up of a series of satisfying experiences. Based on this definition, I identify a set of design principles with which to create products that evoke rich experiences. These principles are intended to encourage designers to think about how to create user–product interactions that suggest values and communicate meanings that enrich the quality of life. Narrative plays a key role in these design principles. Our series of life experiences form a narrative; the values that designers impart in an object form a narrative which is elaborated...
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...Sarah Shalviri February 1, 2013 WRTG 1001 Personal Narrative: Introduction Born and raised in San Diego my whole life definitely shaped who I have become. Having a love for the beach, the sun and most importantly Mexican food are all loves that have all come from my hometown. But it wasn’t until my sophomore year that I realized maybe there is more to life than just going the beach and getting tan. Maybe there are real issues in the world that are more important than who Sean is going to pick on the Bachelor. Maybe there are issues that are going on just forty minutes out of my picture perfect homeland. The sun beamed through my window as my eyes slowly opened. I dragged my self out of bed and went down stairs. My mom was packing up some clothes and putting it in a box. I asked her what she was doing and she explained that it was some clothes for an orphanage in Tijuana. I gently picked up the clothes in the box and noticed so many of the clothes had stains or holes. I asked my mom, “Who would wear clothes like this? They are disgusting!” My mom then began to explain that these children will wear anything that will cover their backs. They have nothing, so they appreciate everything. I didn’t think much about it and I went on my way to school. However, during the school day...
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...the most prominent is Michel Foucault, who described the various ways that consumer markets circumscribe public spaces, placing important distinctions between class members. In particular, Foucault discusses heterotopia – the public space which carries both physical and psychological gravity. For Foucault, public spaces are characterized by existing without truly existing. The heterotopia serves as a metaphor for a larger context while having the appearance and characteristics of other everyday spaces. Tyndall takes this notion a step further by developing social rules that are attached to consumer places, such as malls and shopping districts (Tyndall, 2009). This version of consumer-driven rules – culled from qualitative research and personal interviews – depicts a new notion of public-ness that is less egalitarian than ever before. It is a version of public space that is not entirely open to the public. Baker adds to this perspective by historicizing the commercialization of public space, dating the use widespread use of public space for advertising purposes to before the dawn of the 20th century (Baker, 2007). This argument inextricably links the notion of “culture” with “consumerism”, and sets the stage for the potential for access to public spaces to be consumed, or purchased. Finally, Klingle underscores this spatial history of consumption, placing the transaction of consumer power contexts as diverse as Thoreau’s Walden to the challenges environmentalists face in today’s...
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...and music flow * Schenkerian theory- Sees the surface events of musical foreground as a "composing out" of deeper sets of background relationship between pitches and chords * Genres defined by conventions governing musical process * Repetition important part of music * In "come home father" the two phrases are identical except the final two notes * In "embraceable you" the second phrase repeats the first exactly, but at a higher pitch * In James Brown "Superbad" there are 2 sections, "Verse" and "Bridge" which alternate * Bob Dylans "Subterry neon homesick blues" there is much reliance on miasmatic repetition * With this a sense of groove is created Why do songs have words?- Simon Frith (online readings) Lecture 2 * In the 50's and 60's sociologists concentrated on songs rather than singers and audience * It was possible to read the lyrics and figure out the social forces that produced them Content Analysis * All pop songs classified under 3 main headings * Happy in love, Frustrated in love and Novelty songs with sex interest * J.G Peatman first systematic analyst of pop song * Peatman believed people were buying the same music over and over again * Mooney another analyst argued pop songs reflected the emotional needs of their time * Choosing what songs to buy or listen to is a cultural expression * Songs...
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...Insights into OTC and Pharmacy as presented at the ESOMAR Global Healthcare Conference Contents Consumer Decision Making: 4 “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products - By Anjali Puri, Director, Customized Products & Services Group, Asia Pacific and co-author, Sumeet Saluja, General Manager, Marketing at Glaxo SmithKline Consumer Healthcare Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness - Abstract by Erk Maassen, and Robert Buckeldee 20 2 Author: Anjali Puri Director, Customized Products & Services Group, Asia Pacific The Nielsen Company 2nd Floor, Block B, Sri Rama Deevana, No. 21, Ulsoor Road, Bangalore – 560042, India email: anjali.puri@nielsen.com Phone: 91-80-25559692, 91-98456-18854 Fax: 91-80-25559688 Anjali currently works with the Customized Products and Services team at Nielsen. She has over 14 years of qualitative research experience, and has worked extensively in the arena of OTC medication. Anjali is a regular presenter at ESOMAR and other international market research forums. Sumeet is currently the Category Head for Horlicks, health food drink company General Manager, Marketing in India. In his previous role, Glaxo SmithKline Consumer Healthcare Sumeet was head of the DLF Plaza Tower, DLF Phase 1, Gurgaon, Crocin brand, a popular OTC Haryana, India analgesic in India. Sumeet email: sumeet.g.saluja@gsk.com has also spent time in sales Phone: 91-124-2540700,...
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...000 on a print advertising campaign that included ads in several outdoor interest and sports magazines, but the ads did not generate enough additional customers to cover the cost of the advertising. Five years ago, a marketing consultant advised Jerry that the ads had not been placed well. The magazines did not reach the serious mountain bike enthusiast, which is MMB’s true target market. After all, a casual mountain bike rider would probably not be drawn to a week long expedition. Another concern of Jerry’s is that more than 90 percent of MMB’s customers come from neighboring states. Jerry has always thought that MMB was not reaching the sizable market of serious mountain bike enthusiasts in California. He talked to the marketing consultant about buying an address list and sending out a promotional mailing, but producing and mailing the letters seemed too expensive. The cost of renting the list was $ 0.10 per name, but the printing and mailing were $ 4 per letter. There were 60,000 addresses on the list, and the consultant told him to expect a conversion rate of between 1 and 3 percent. At best, the mailing would yield 1800 new customers and MMB’s profit on the one week...
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...ACKNOWLEDGMENT “ Commit to the Lord whatever you do and your plans will succeed.” ( Proverbs 16:3 ) After all the sacrifices, challenges and hardships encountered by the author of this narrative, at last fulfillment of this work came into reality through God’s help, guidance and blessings. To the unending help of many people concerned, who gave their time, continued support and guidance by contributing in the accomplishment of this narrative report, the author would like to extend his profound gratitude and sincere appreciation to the following: Instructor Joey C. Cereno, the subject teacher for helping and giving his precious time to give assistance and encouragement. For his untiring efforts in giving comments and suggestions, for his kindness, knowledge and understanding. To all his mentors and faculty members of the Institute of Information and Communication Technology, for being an inspiration and a hand who is always willing to help. To the participants of the seminar, for their willingness to share and acquire knowledge during the seminar. His loving friends, Maricel, Owen, Jellous, Majo, James, Benicer and April for the time they spent together which makes things easier. To his loving mother, Josie and father…….who greatly contributed emotional and financial support, without them, this narrative paper would not...
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...contrasts between each of these groups connotes that a celebrity is hard to explain. And do they even need explaining? Not in the post-modern era were living in today; they’re quite simply just another part of society, at least in my opinion. Richard Dyer documented that ‘stars articulate what it is to be human in contemporary society’ and this seems so in the case of fan-culture and star worship my peer group are subconsciously members off. Rimmel’s young, experimental female 16-24 year old target market is me. Their marketing strategies have been effective in that I have bought and continue to buy their make-up products because they are up-to-the-minute, cheap and accessible. Or is it just plain consumerism at its best? The ‘equation of personal happiness with consumption and the purchase of material...
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...camera angles, striking film noir–style lighting, nonlinear storytelling, montages, and long deep-focus shots were considered technically innovative for the era. Over time, Citizen Kane became revered as a masterpiece, and in 1997 the American Film Institute named it the Greatest American Movie of All Time. “Citizen Kane is more than a great movie; it is a gathering of all the lessons of the emerging era of sound,” film critic Roger Ebert wrote.1 CHAPTER 6 ○ MOVIES 185 (c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 MOVIES A generation later, the space epic Star Wars (1977) changed the culture of the movie industry. Star Wars, produced, written, and directed by George Lucas, departed from the personal filmmaking of the early 1970s and spawned a blockbuster mentality that formed a new primary audience for Hollywood— teenagers. It had all of the now–typical blockbuster characteristics like massive promotion and lucrative merchandising...
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...Master Thesis On Visual Merchandising in an Online Store By Aryamparambil Pooja Kishor Babu Roll No: 005 PGDM - Marketing Under the guidance of Prof. Vilasini Jadhav K J SIMSR K J Somaiya Institute of Management Studies & Research January, 2016 DECLARATION I, Ms. Aryamparambil Pooja Kishor Babu hereby declare that this thesis is the record of authentic work carried out by me during tri semester IV and has not been submitted to any other University or Institute for the award of any degree / diploma etc. Signature Name of the student: Aryamparambil Pooja Kishor Babu Roll No: 005 Date ACKNOWLEDGEMENT I take this opportunity to express my deep gratitude to my instructor and faculty guide Ms. Vilasini Jadhav, whose expertise and able guidance helped me immensely in the successful partial completion of this Master Thesis. I express my sincere thanks to K.J.SIMSR for providing me the opportunity to work on this thesis. Lastly, I thank God, my parents and family for their constant encouragement and support in my endeavor. Table of Contents | |Topic |Page No. | | |Cover Page ...
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...Sheila Mae T. Tapar BSN 3A Submitted to: Mrs. Victoria Gianan Professor I. Summary/Synopsis A Rose for Emily" is a short story by American author William Faulkner first published in the April 30, 1930 issue of Forum. This story takes place in Faulkner's fictional city, Jefferson, Mississippi, in the fictional county of Yoknapatawpha County. It was Faulkner's first short story published in a national magazine. Faulkner explained the reason for his choice of the title as: [The title] was an allegorical title; the meaning was, here was a woman who has had a tragedy, an irrevocable tragedy and nothing could be done about it, and I pitied her and this was a salute ... to a woman you would hand a rose. The story is told in nonlinear narrative and begins at the huge funeral for Miss Emily Grierson. Nobody has been to her house in ten years, except for her black servant. Her house is old, but was once the best house around. The town had a special relationship with Miss Emily ever since it decided to stop billing her for taxes in 1894. But, the "newer generation" wasn't happy with this arrangement, and so they paid a visit to Miss Emily and tried to get her to pay the debt. She refused to acknowledge that the old arrangement might not work anymore, and flatly refused to pay. Thirty years before, the tax collecting townspeople had a strange encounter with Miss Emily about a bad smell at her place. This was about two years after her father died, and a short time after her lover...
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