...material and great stories for women to work with?” These questions will be answered through a compilation of archive footage and interviews with female students to understand how younger women aspiring in strong career paths feel about it – and also women that are already in the industry who experience the inequality first hand. This leads to my first contributor which will introduce narrative and to give the audience a strong storyline to follow: Carla Lacey is 46. She has recently graduated from Manchester University and wants to excel in her dream of becoming a successful screenwriter. She grew up always wanting to be a singer but suffered with heavy bipolar, restricting her from following her dreams. Carla wrote poems and two novels which are published in books and on the internet – with this not being good enough for her she researched into screenwriting and now aspires to work with many other female screenwriters in the industry. She is passionate about the empowerment of women and wants more material for women to work with in the industry as she feels there isn’t enough. (Carla and her two daughters on her graduation) In my film, Carla will travel to uptown New York to find herself and to involve her skills in the screenwriting lab funded and supported by American actress and three-time academy award winner ‘Meryl Streep.’ Meryl made a significant contribution to a new initiative nurturing female screenwriters over the age of 40. * Run by New...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/1352-2752.htm YouTube: an opportunity for consumer narrative analysis? Stefano Pace ` Universita Bocconi, Milano, Italy Abstract Purpose – The aim of the paper is to discuss a possible extension of narrative analysis to a new medium of expression of consumer behaviour, specifically YouTube. Design/methodology/approach – Marketing and consumer behaviour studies often apply narrative analysis to understand consumption. The consumer is a source of introspective narratives that are studied by scholars. However, consumption has a narrative nature in itself and consumers are also storytellers. YouTube is a new context in which subjects tell stories to an audience through self-made videos and re-edited TV programs. After defining the pros and cons of different approaches to the study of YouTube, narrative analysis is presented as a possible means of understanding YouTube. Findings – Some preliminary evidence is presented by discussing several YouTube videos. These indicate that YouTube content can be better understood as stories, rather than example of other approaches, such as visual analysis, media studies, videography, and others. Research limitations/implications – From the analysis conducted, preliminary managerial implications can be drawn. It seems unlikely that normal TV broadcasters will be substituted by YouTube videos. For the most part, YouTube content draws its sense and shared...
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...Notes on Case Analysis David Robinson, September 2008 Business school cases are quite long and complicated. We study cases not so much to find the right answer, but to train ourselves in systematic analysis so we will be effective decision makers in the business world. Successful case preparation depends on multiple readings of the case and multiple points of view. Multiple Readings of the Case If you attempt to analyze a case by pulling an “all-nighter” (waiting until the last minute, spend hours poring over the case and going line by line looking for insights) you will be overwhelmed. You should plan for multiple readings of the case over several days, complemented by group meetings and discussion. Multiple Points of View Even if you are preparing to write an individual brief, you should plan to discuss a case with a study group. You’ll notice that in business the major consulting firms always assign a team of people to each client, not just their single best industry expert. The reason for this is that no one person is likely to comprehend all the problems a firm faces. No two individuals are likely to have the same insights, but the combined wisdom of a team is likely to come up with a fairly comprehensive analysis. First Reading of the Case You should read the case first on your own—if you meet with your study group and open the case book and say, “OK, what’s this about?” there is every likelihood that your team will degenerate into “group think” (one person comes...
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...studies Building Knowledge Get out and look around Map the customer journey Identify barriers Find The Root of the problem Learn from experts Build Personas Understand customers expectations Customer SWOT Competitor Analysis Map the Problem Structure Insight re-learn Define the Problem re-learn re-think re-define launch Define the problem The first thing to be done before attempting to solve a problem, is to have a common definition of what problem the team is trying to solve. Ask yourself these questions 1. Why do we have to solve this problem? _______________________________________________________ 2. What are the benefits to be gained? _______________________________________________________ 3. What do we don’t understand? _______________________________________________________ 4. What isn’t the problem (What is working)? _______________________________________________________ 5. Do we have enough information? ______________________________________________________ re-learn re-think re-define launch Define the Problem: re-learn Understanding your Ambitions re-learn re-think re-define launch Understanding your Ambitions “We need to start with the end in mind”. We need to think within the context of a positive outcome. This will give a sense of direction to our thoughts Ask yourself these questions 1. What is the problem? ____________________________________________________________ ____________________________________________________________...
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...Institute’s mission statement and values mirror my own professional and personal objectives. Having lost one parent to a disaster, the Joplin, Missouri tornado of May 22, 2011, and nearly losing the other when Hurricane Charley impacted central Florida in 2004, my life is dedicated to understanding the many components of community vulnerability to natural and technological hazards and working to mitigate these issues. For post-disaster communities, I focus on the recovery process; what factors expedite or hinder recovery, how communities define recovery, and how to improve the recovery process for future disasters. As an applied, cultural anthropologist, I employ ethnographic field methods to look beyond demographic and census information and identify cultural practices and worldviews that influence human interactions with their environment, how communities and cultural groups apply meaning to traumatic events, and how they select which risks to address and which to ignore. Scheduled to defend my doctoral thesis on June 3, 2016, I will soon have my Ph.D. in cultural anthropology with a specialization in disasters. Examining the resilience of Joplin, Missouri over the past five years of recovery, as noted by their receipt of the Rick Rescorla...
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...Graded Assignments 4 Unit 1 Journal 1: Personal Narrative 4 Unit 1 Journal 1: Personal Narrative Handout 6 Unit 1 Journal 2: Civic Narrative 9 Unit 1 Journal 2: Civic Narrative Handout 11 Unit 1 Assignment 1: What Would You Do? 12 Unit 2 Journal 1: Personal Narrative 13 Unit 2 Journal 1: Personal Narrative Handout 15 Unit 2 Journal 2: Civic Narrative 19 Unit 2 Journal 2: Civic Narrative Handout 20 Unit 2 Journal 3: Article Response 22 Unit 2 Assignment 1: What Would You Do? 23 Unit 2 Assignment 2: Declaration of Independence and Public Safety 25 Unit 3 Journal 1: Car Commercials 26 Unit 3 Journal 2: Personal Narrative 27 Unit 3 Journal 2: Personal Narrative Handout 28 Unit 3 Journal 3: Civic Narrative 31 Unit 3 Journal 3: Civic Narrative Handout 32 Unit 3 Journal 4: Taste vs. Judgment 34 Unit 3 Presentation 1: What Would You Do? 35 Unit 3 Assignment 1: Habits That Hinder Thinking 36 Unit 4 Journal 1: Invention Exercise 37 Unit 4 Journal 1: SWOT Analysis Template 38 Unit 4 Journal 2: Personal Narrative 39 Unit 4 Journal 2: Personal Narrative Handout 41 Unit 4 Journal 3: Civic Narrative 43 Unit 4 Journal 3: Civic Narrative Handout 44 Unit 4 Assignment 1: What Would You Do? 46 Unit 4 Assignment 2: Invention White Paper 47 Unit 5 Journal 1: Personal Narrative 48 Unit 5 Journal 1: Personal Narrative Handout 49 Unit 5 Journal 2: Civic Narrative 51 Unit 5 Journal 2: Civic Narrative Handout 53 Unit 5 Assignment 1: What Would...
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...Journal of Health Communication, 13:667–680, 2008 Copyright # Taylor & Francis Group, LLC ISSN: 1081-0730 print/1087-0415 online DOI: 10.1080/10810730802412248 Interrupting a Narrative Transportation Experience: Program Placement Effects on Responses to Antismoking Advertising SARAH DURKIN AND MELANIE WAKEFIELD Centre for Behavioural Research in Cancer, The Cancer Council Victoria, Melbourne, Victoria, Australia It is thought that ‘‘transportation’’—absorption into the narrative flow of a story— may play a role in influencing resistance to persuasion. We hypothesized that advertising that disrupts the experience of narrative transportation may be adversely appraised by audiences. This study aimed to explore the influence of two types of television programs: narratives (dramas, comedies, and soap operas) versus nonnarratives (light entertainment, sports, documentaries, and news), on smokers’ reactions to antismoking advertisements. In preexposure interviews, daily smokers (n ¼ 779) were asked to watch a particular television program they usually watched. Postexposure interviews were conducted within 3 days of exposure. Results indicated that placing an antismoking ad within a program in which the viewer is focused on the narrative flow of a story may lead to reduced immediate cognitive and emotional impact of the ad and reduced intentions to quit, especially among those for whom the ad is most relevant, such as those preparing to quit smoking. Placing antismoking advertising...
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...Elliott Brown Jr. Professor Deborah Willis Culture, History, Imaging, and Photography Studies December 6, 2011 Model as a Muse In my short career as a conscious photographer, which stems back to my junior year of high school, I have noticed a decisive pattern in my selection of models for my photographs, which lend their selves to fashion specifically, or at least attempt to. While I have not yet developed a particular favor for the aesthetic of one model over the next, it is my experience that the best models, the most responsive, self-aware, intelligent models, are the ones in which I was able to fall in love with. My models usually being women, I could not photograph her if I could not establish some relationship with her that transcended the superficial. I had to spend time with my models, grow with them in some way and understand them, and them myself, to the point where I only needed to provide them with the most minimal of direction during the shoot, and the rest they were able to guide independently. More generally speaking, the relationship between a photographer and those models who remain a distinctive presence in front of the camera amid the “make-up, hairstyling, and clothing being documented” (Koda and Kohle), is particularly fascinating in it’s ability to create additional layers of depth both within the assembled image and the ever-evolving idea of feminine beauty. Accordingly, photographers and designers have been able to portray their artistic visions...
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...SECRET LANGUAGE of • HOW LEADERS INSPIRE ACTION THROUGH NARRATIVE The LEADERSHIP STEPHEN DENNING John Wiley & Sons, Inc. More Praise for The Secret Language of Leadership “Out of the morass of strategies leaders are given to transform organizations, Denning plucks a powerful one—storytelling— and shows how and why it works.” —Dorothy Leonard, William J. Abernathy Professor of Business, Emerita, Harvard Business School, and author, Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom “The Secret Language of Leadership shows why narrative intelligence is central to transformational leadership and how to harness its power.” —Carol Pearson, director, James MacGregor Burns Academy of Leadership, University of Maryland, and coauthor, The Hero and the Outlaw “The Secret Language of Leadership is not only the best analysis I have seen of how and why leaders succeed or fail, it’s highly readable, as well as downright practical. It should be mandatory reading for anyone interested in engaging a company with big ideas who understands that leaders live and die by the quality of what they say.” —Richard Stone, story analytics master, i.d.e.a.s “A primary role of leaders is to create and maintain meaning for their organizations. Denning clearly demonstrates that meaningmaking comes from stories well told.” —Thomas Davenport, President’s Distinguished Professor of I.T. and Management, Babson College, and author, The Attention Economy “Steve...
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...novel into something normal-into habit, into culture. The physical layout of the book certainly prepares the reader for it contents. The cover shows what appears a very busy Post Office in which people are climbing atop one another to receive their mail. Henkin lays out his book in two sections. “Joining a Network,” points the basic practical details of the spread of the postal system, how and what people mailed. The second section, “Postal Intimacy,” takes a more cultural approach towards common letter-writing styles and clichés, the post as a lens for growing geographic mobility, and the rise of mass mailings. My initial response was admiration. I was genuinely impressed at the flow of Henkin’s book and his ability to create flux not only in every introduction but also throughout the book in its entirety. Henkin used an anecdote about a man named Anthony Burns to launch into the cultural transformation that had taken place over the past decades that made the story possible. I particularly appreciated his second chapter, “Mailable Matters,” which discussed what exactly it is that people mailed at that time and how it evolved. Precisely, the history of transient newspapers, or...
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...The Real Ebonics Debate What Should Teachers Do? By Lisa Delpit The "Ebonics Debate" has created much more heat than light for most of the country. For teachers trying to determine what implications there might be for classroom practice, enlightenment has been a completely non-existent commodity. I have been asked often enough recently, "What do you think about Ebonics? Are you for it or against it?" My answer must be neither. I can be neither for Ebonics or against Ebonics any more than I can be for or against air. It exists. It is the language spoken by many of our African-American children. It is the language they heard as their mothers nursed them and changed their diapers and played peek-a-boo with them. It is the language through which they first encountered love, nurturance and joy. On the other hand, most teachers of those African-American children who have been least well-served by educational systems believe that their students' life chances will be further hampered if they do not learn Standard English. In the stratified society in which we live, they are absolutely correct. While having access to the politically mandated language form will not, by any means, guarantee economic success (witness the growing numbers of unemployed African Americans holding doctorates), not having access will almost certainly guarantee failure. So what must teachers do? Should they spend their time relentlessly "correcting" their Ebonics-speaking children's language so that it might...
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...Insights into OTC and Pharmacy as presented at the ESOMAR Global Healthcare Conference Contents Consumer Decision Making: 4 “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products - By Anjali Puri, Director, Customized Products & Services Group, Asia Pacific and co-author, Sumeet Saluja, General Manager, Marketing at Glaxo SmithKline Consumer Healthcare Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness - Abstract by Erk Maassen, and Robert Buckeldee 20 2 Author: Anjali Puri Director, Customized Products & Services Group, Asia Pacific The Nielsen Company 2nd Floor, Block B, Sri Rama Deevana, No. 21, Ulsoor Road, Bangalore – 560042, India email: anjali.puri@nielsen.com Phone: 91-80-25559692, 91-98456-18854 Fax: 91-80-25559688 Anjali currently works with the Customized Products and Services team at Nielsen. She has over 14 years of qualitative research experience, and has worked extensively in the arena of OTC medication. Anjali is a regular presenter at ESOMAR and other international market research forums. Sumeet is currently the Category Head for Horlicks, health food drink company General Manager, Marketing in India. In his previous role, Glaxo SmithKline Consumer Healthcare Sumeet was head of the DLF Plaza Tower, DLF Phase 1, Gurgaon, Crocin brand, a popular OTC Haryana, India analgesic in India. Sumeet email: sumeet.g.saluja@gsk.com has also spent time in sales Phone: 91-124-2540700,...
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...Onward: How Starbucks Fought for Its Life without Losing Its Soul. Howard Schultz with Joanne Gordon. New York: Rodale, Inc., 2011. 331 pages. Reviewed by Onward is a book written by Starbucks ceo Howard Schultz (the company uses lower case for all job titles) about how the company recalibrated itself after getting too big, too fast. The reason I chose to read and review this book is because I am a coffee addict. Ironically, I am not a fan of Starbucks. I’ve always felt that their coffee is a bit overpriced and just very dramatic for my liking. However, I’ve always been intrigued by the store’s ambiance. I admit that I’ve visited a number of stores with friends to play catch up over a cup of coffee and I did feel warm, cozy, and welcomed. I wondered to myself, how does this company do it? How do they provide their customers with this “third place” feeling? As Schultz mentions early in the book, if home is a person’s “first place” to connect with others, and work is a person’s “second place” to connect with others, then a public place such as a coffeehouse- such as Starbucks- is what he refers to be a person’s “third place”. Onward is the chronicle of a ceo’s mission to revive, reinvigorate, and reinvent a company without losing the essence of what the company was originally built on. Schultz was born and raised in the poor projects of Brooklyn, New York. Upon finishing College, he accepted a job offer in Seattle as head of marketing for a small coffee company...
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...their experiences outside the context of the classroom and how those links influence what and how they learn. The purpose of this literature review is to examine the many facets that make up the term Culturally Responsive Teaching (CRT) and the impact and implications implementing such a broad concept may have on the education system. While the literature discusses several topics connected to CRT, I will confine this review to the following: (1) CRT Background/Definition (2) The methods of study, the participants involved and the significance of the outcomes (3) and finally No Child Left Behind (NCLB) and mandated curriculum vs. the use of CRT based curriculum. I located the material for my review using databases made available by the University of Texas at El Paso, using education as my search parameter. EBSCO Host featured many peer reviewed research articles. Using the terms culturally diverse classrooms, culturally...
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...CASE STUDIES Amy’s Kitchen Case Study From start-up to leading natural and organic frozen food brand Reference Code: CSCM0256 Publication Date: August 2009 DATAMONITOR VIEW CATALYST Amy’s Kitchen was established by Andy and Rachel Berliner in 1987, and concentrates on the production of natural and organic meals. The company has dramatically expanded its product range in the 22 years since its founding from its one initial vegetable pot pie and in the fiscal year 2008, recorded revenues of 240million USD. The global economic crisis has been problematic for Amy’s Kitchen, as consumers seeking to make savings to their household budgets have reduced their spending on organic and natural food. However, core customers remain and many will continue to both regularly purchase the brand and be unpaid ambassadors for it, which has been part of its marketing success since its inception. SUMMARY • The Amy’s Kitchen company began as a business in 1987 in California and is named after Amy Berliner, the daughter of the two founders Andy and Rachel Berliner. The company has grown into the leading natural frozen food brand in the US, benefiting from the rise of the organic foods market. • The two founders had previous experience of working in the food industry with the Magic Mountain Herbal Tea Company and in the case of Rachel Berliner’s family from organic farming. This placed them in good stead for the creation of their organics company. • The company is resolutely in favor of...
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