...HAS 534 Case Study Riviera Medical Center Through the 1980’ and 1990’ Riviera Medical Center (RMC) become technological leader in the region. RMC had top of the line Cardiac, and Women and Children’s center. The whole workforce was highly trained. RMC was also at his top financial era. At that moment they had only one competitor in their region-Northern Valley Medial Center (NVMC). NVMC new approach was focusing on building base model medical group practice as groundwork to expand referral base. NVMC reinvested money in their new strategy plan instead updating and developing new facilities. While RMC strategy plan was focused on independent physicians attracted by the high tech authority provided by RMC. At that time RMC signed contract with Riviera County to acquire and close the old County Hospital, which stopped the county from selling the hospital to different investor, and the same time boost RMC’s census. Significant number of old County Hospital was uninsured and underinsured population, which created risk of changing demographics. Administration had concluded that the profit of additional volume would prevail demographics change over the next years. In this particular case, there is one major problem and all other problems seemed to have stemmed off this one. Unfortunately administration miscalculated profits and undervalued effects and pace of patient demographics changes. First immediate outcome of the contract was increase in number of emergency room...
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...HR 599 | WELLNESS BENEFITS | They’re a lifesaver in more ways than one… | Og512 2/24/2010 | Employees are faced with obstacles and stressors on a daily basis both professionally and personally. Ideally, one would like to keep the two separated. Unfortunately, that rarely happens. Personal problems lead to undue to stress in the workplace and vice versa. This conflict causes a significant problem for employees and employers. Employees tend to develops mental and/or physical illnesses and as a result, employers are paying employees who cannot operate at full capacity. In an attempt to help combat this dilemma, employers began to offer Wellness Programs . Wellness Programs are organized and coordinated programs that have the goal of enhancing the physical, mental, and emotional status of individuals. Depending on the setting, a wellness health plan may also address spiritual and vocational well-being. Wellness plans are created for use by an individual at home, for employees in a work situation, or for members of a club, organization, or faith-based institution. Typically these programs are not self administered are usually done and provided in conjunction with the health care/medical benefits. These programs attempt to provide each employee with access to competent medical care, hopefully molding a lifestyle that includes proper exercise and diet, and cultivate a positive mental outlook. The plan is to help to minimize tensions in the workplace, create more of...
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...Health and Wellness in the Workplace and the effect on Productivity Employee health and wellness is an ever-increasing topic of discussion amongst organizational leadership. A corporate wellness program is program within an organization that actively promotes a healthy lifestyle through education and the encouragement of a healthy lifestyle possibly through incentives. “The benefits of workplace wellness programs have been widely touted: they are known to improve productivity and can cut absenteeism by reducing the number of personal and sick days used” (Atkins, 2009, para. 1). The author of this paper will explore why health and wellness and workplace productivity would be a desirable topic to research and why it is a sociological phenomenon, the methods and designs used to research the topic, and finally present the design plan for conducting the research. Health and wellness in the workplace would be desirable for any organization that is concerned about the well-being of the workforce and the output of the individuals. In a recent study published April 2009 issue of the Journal of Occupational and Environmental Medicine, the study found that: - Due to unhealthy employees who are absent or continue to work even while ill (so called "presenteeism"), organizations incur $2.30 in productivity losses for each dollar spent on health care and pharmacy costs. - When considering lost productivity along with medical and pharmaceutical costs, the most...
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...THE NATURAL MYSTIC The Natural Mystic’s Marketing Plan Phelicia Alert Keller Graduate School of Business Marketing Management – MM522 Professor Glen Forbes 1.0 Executive Summary Several major trends are driving the growth of wellness as an industry. These trends not only directly impact the spa industry and its customers, but also are opening new opportunities for spas to play a leading role in a paradigm shift toward more proactive ways of taking care of ourselves (Pilzer). According to economist Paul Zane Pilzer, the wellness industry is new and is currently a $500 billion worth industry. Pilzer also predicted that 10 million millionaires will emerge from the wellness industry in the next 3 to 5 years (Pilzer 2001). The Natural Mystic’s marketing plan seeks to generate revenue from a target market of primarily customers over fifty years old called the Baby Boomers. Through its wellness center, The Natural Mystic will provide unique solution – orient programs geared towards a market segment of serenity and holistic wellness seekers. Boomers represent the most progressive group in terms of making the connection between good health and appearance. As a result, Boomers represent the prime target for “beauty from within” messages. 75 % of Baby Boomers believe the best years are ahead of them. In this vein, they are looking for solutions that cater to concerns like lack of energy, physical health, memory and emotional health (Nolen 2011). It may seem that Boomers...
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...Integrated Marketing Plan Keller Graduate School of Management-Online MM522 Tarshica Lewis January 2011 Integrated Marketing Plan Table of Contents Executive Summary 3 Product Description/ Situation Analysis 5 Target Market 9 Competitors and Substitutes 10 Pricing 12 Channel of Distribution 15 Marketing Promotions/Communications 16 Advertising 17 Direct Marketing 18 Sales Promotions 19 Public Relations 20 Promotion Budget 20 References 21 Executive Summary An effective Integrated Marketing Communications Plan addresses problems marketing can solve and outlines objectives and strategies in order to implement tactics to accomplish the company’s goals. This IMC plan will focus on key issue for Whole Body N’ Mind. Some of the objectives that will be discussed are acquiring customers and increasing market share. Whole Body N’ Mind is a service that will be dedicated to providing individuals with a luxurious and inviting atmosphere to relax, treat and pamper the Mind, Body and Soul. Whole Body N’ Mind mission statement is: To provide high quality service and products at exceptional prices to Consumers who want to indulge in the finer things in life and, to provide un-paralleled service and support to ensure customer satisfaction. Whole Body N’ Mind will not only be a relaxation and wellness center, but also an educational force...
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...Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all...
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...get to those consumers? 8 Price 9 What will your major pricing strategy be? 9 WASP 1 Bundle: 3 year GI implant 9 WASP 2 Bundle: 8 month Oral implant 9 WASP 2bee Bundle: two consecutive 8 month Oral implants 10 What factors influenced your pricing strategy decision? 11 What price adjustment strategies will you choose? 11 Place 12 How will the product be manufactured? (For services, describe where the service will first develop.) 12 What type of channel system will you use, and why? What types of stores will the product be sold in? 13 Why would you decide to sell the product in certain stores and not in others? 13 Promotion 14 What will your IMC strategy be? Describe each component you plan on using. 14 SWOT analysis 15 Executive Summary Wellness Solutions is preparing to launch a new interactive devise that will provide assistance to those who are concerned about their health. Our product offers cutting-edge technology to keep track of the body’s caloric intake with the use of an implantable microchip embedded in the body. With the assistance from intricately designed software the microchip W.A.S.P® records daily calorie intake in great detail and will show vital nutritional deficits or overindulgences to the individual person the devise is linked to. This is new technology and is able to function in ways that are unimaginable and never been done before. The primary marketing objective is to achieve U.S. sales of 250,000 microchips within the first...
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...RECOMMENDATION REPORT Access Mortgage-Employee Retention Plan October 17, 2012 A detailed analysis and recommendations on retaining current employees in this economic recession. LETTER OF TRANSMITTAL TO: FROM: DATE: October 17, 2012 SUBJECT: Recommendation Report Dear Ms. Mason: This report provides recommendations on employee retention in this economic recession. In an effort to prevent dissatisfaction in the workplace environment, I’ve compiled this report that will provide an in-depth analysis of the situation. Access Mortgage could potentially lose key staff based on the lack of financial compensation. In order to limit turnover and unpleased workers, this report will include the best recommendations on retaining employees. I’ve compiled data with the assistance of internal and external research, case studies, and industry specific analysis. If there are any question or concerns please reach out to me and I’ll be happy to answer any of your questions. Thank you. Farin Clementine TABLE OF CONTENTS LETTER OF TRANSMITTAL………………………………………………………ii EXECUTIVE SUMMARY…………………………………………………………………………..iv PROBLEM……………………………………………………………………………5 BACKGROUND……………………………………………………………………...5 BODY…………………………………………………………………………………6 CONCLUSIONS……………………………………………………………………....8 RECOMMENDATIONS…………………………………………………………..….9 WORKS CITED……………………………………………………………………...10 EXECUTIVE SUMMARY This report serves to recommend best policies and procedures...
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...What You Know Can Save You Health Fair Eric Hamilton Axia College University of Phoenix HCA – 250 The Psychology of Health Instructor Robbie Johnson February 28, 2010 What You Know Can Save You Health Fair The objective of this wellness program is to develop and implement a health fair and educational seminar for the warehouse, delivery, and administrative staff at the Kraft Birmingham and Montgomery sales facilities in Alabama. All employees are between the ages of 25 to 55, with an educational range of high school through college. The combination of the greater Birmingham and Montgomery metro area and the type of work performed would place this group in the middle to upper middle-class category, with a mixture of blue and white-collar individuals. This health fair and wellness educational seminar will help in these areas of daily life, increase awareness, understanding of critical health behaviors within the workplace, homes, and communities. The “What You Know Health Fair” will tap on areas of health-related challenges including • Obesity and Diabetes • Heart Disease • Substance use and abuse • Physical, mental, and social well-being Realizing the importance of a healthy lifestyle and consciously making the decision to adopt one is a necessary first step toward improved health and well-being. Dedicating resources to empower employees to take an active role within their...
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...Newcomb This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought. (From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers.) © 2006-2011 BUSINESS & LEGAL REPORTS, INC. All rights reserved. This book may not be reproduced in part or in whole by any process without written permission from the publisher. Authorization to photocopy items for internal or personal use or the internal or personal use of specific clients is granted by Business & Legal Reports, Inc. For permission to reuse material from Top 10 Best Practices in HR Management for 2011, ISBN 1-55645-317-5, please go to http://www.copyright.com or contact the Copyright Clearance Center, Inc. (CCC), 222 Rosewood Drive, Danvers, MA 01923, 978750-8400. CCC is a not-for-profit organization that provides licenses and registration for a variety of uses. ISBN 1-55645-317-5 Printed in the United States of America Questions or comments about this publication? Contact: Business & Legal Reports, Inc. 141 Mill Rock Road East P Box 6001 .O. Old Saybrook, CT 06475-6001 860-510-0100 860-510-7224 (fax) http://www.blr.com...
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...Introduction The consumer need for wellness products and various services have continued to evolve in India as the income levels are growing along with it awareness is rising. The lifestyle of a consumer is an important part and with every passing day each and every consumer is getting known to this. Health/wellness which was recently considered as a niche concept has managed to gather a mainstream audience in today’s time. Consumers today want to have total control about their look, how they feel and this is driving purchase decision across major categories like food, beverages , personal care and services. In response to this marketers have launched major products and even services that contribute round 600 billion INR to the wellness market in India .This industry is continuing to grow and it still remains a fraction which is about 4 % or less of the overall consumer expenditure in India. Indian consumers have shown a wide display of behaviour characteristics right from passive where demand of such wellness products is very less to believers for whom wellness is an integral part. Thus it is very important for the wellness players to identify their target segment or core consumer target, so that they can align their value proposition with specific needs of this segment. The scope in the wellness market in India is immense–even a 1% increase in consumer expenditure can potentially create an additional opportunity of six billion INR for wellness players. Today’s young consumers...
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...Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Bounce Fitness is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff has been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion, and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the health care costs to corporations will be considerably reduced through increased staff productivity, reduced absenteeism and turnover, reduced worker’s compensation claims and a healthier, motivated staff. Current economic and demographic changes will make health care issues worse. The environmental factors and the local competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative...
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...Center in Singapore 1 1 Introduction 1 2 Industry review 2 2.1 What is the current stage of industry evolution 2 2.2 What are the important factors that impacting the current and near future of such industry? 3 2.3 Five forces analysis 5 2.4 Possible trends identified from above analysis 8 3 Firm level analysis 8 3.1 Brief overview of the firm and its business 8 3.2 Firm’s Strategy 9 3.3 Under the present stage of industry life cycle, what is the key factors that impacting the firm’s strategy 9 3.4 Suggestion for maximizing the potential of present stage 10 3.5 Suggestion for positioning strategy that preparing enter of next stage of life cycle 11 4 Conclusions 11 Bibliography 12 1 Introduction This essay will thoroughly examine the competitive environment of fitness industry in Singapore. Fitness first made its way into the lives of Singaporeans in the sixties and seventies, and the majority of gym-goers were mainly men, who were mostly serious body-builders. The popularity of fitness training in Singapore only took off at 21st century, when every one wants to live a healthy lifestyle. Nowadays, the fitness industry has truly influenced everyone’s life through various fitness training group exercises, personal training and bodybuilding. (Singapore Fitness Blog, 2011) The famous and large fitness centers emerging are True Fitness, Fitness First, Virgin Active, Amore Fitness and Celebrity Fitness. The focus of this essay will be on Amore Fitness...
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...decrease employer health related costs and loss of outputs while increasing the knowledge and buy in of employees. If employees have limited understanding of benefit programs and the programs themselves are obsolete to employee needs and current trends, the sponsoring organization is wasting financial resources and contributing to the potential decrease in employee productivity due to unmet health and wellness related needs. Martocchio (2014), discusses the responsibilities of benefit professionals as providing assistance to employees surrounding education on the various options of benefit programs as well as their need for expertise in designing and administering benefits programs. He further discusses the importance of benefit professionals remaining current on trends and innovative approaches to practices and development of benefit programs. The text additionally states that many employees have minimal understanding of the wordage and regulations attached to the components of the benefits packages. Traditional approaches to developing and marketing health and wellness benefit programs in the organizational culture can prove to be financially costly to employers and unbeneficial to employees. Traditional approaches have focused on the employee having to decipher things, read through thick packets and often times in a reactive manner due to an issue they were unable to address to due lack of clarity. Throughout this document, I will discuss alternative approaches to engaging...
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...January 23, 2012HCA 311Richard Burke | | Holistic Health Care Center BUSINESS PLAN KNEADING CHOICES, LLC 1616 Bear Paw Lane Cherokee, North Carolina 28719 The mission of Kneading Choices is to bring preventative and restorative lifelong health solutions to the whole consumer. We believe in providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health. • EXECUTIVE SUMMARY • PROGRAMS • MARKETING • COMPETITION • BACKGROUND ON PRINCIPAL PARTNERS • OPERATING PROCEDURES • PERSONNEL • BREAK-EVEN ANALYSIS EXECUTIVE SUMMARY Description of the Business Kneading Choices, LLC, is a wellness studio. The partners, Raven Cailleach and Willow Cailleach, are both professionals in a health/wellness field and they are teaming up to put several health/wellness services under one roof. Kneading Choices will offer holistic skin/personal grooming care services, personal fitness training, nutrition classes and counseling, Yoga/Pilates classes, and therapeutic massage. We feel these are a good combination of services because as a person becomes interested in one aspect of a healthier lifestyle, it naturally leads to interest in other phases, and we feel the components we offer are part of a larger healthy lifestyle continuum. This holistic healing business plan is being used to explore the cost effectiveness of expanding by opening the business...
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