...Shalonda Mitchell Professor: Dr. Paul Hackman ENG 215 Research and Writing January 15, 2013 My first experience with persuasive writing was in the fifth grade. I had to write a persuasive letter to the school principal, in an attempt to convince her that I should be chosen to represent Westside Elementary School’s fifth grade class at the annual Math Bee. Of the four fifth grade classes; myself and two other fifth grade students were chosen due to our high scores on the statewide math test. I saw this as an opportunity to finally represent my class because I have always loved to write; as well as, I really enjoyed math at that level. In my letter I chose to remind my principal how well prepared for class I am every day. Each day I showed up with all the items listed on my learning log. At the beginning of every school year each student was given a laminated learning log for their grade level. We were instructed to attach the learning logs to the front of our notebooks, as a reminder of what we should have when we arrive for school in the morning. Each day I came prepared with everything listed on the learning log. I also reminded my principal how polite and respectful I was to both she and my fellow classmates. I enjoyed school and I knew the importance of good behavior and respect. My parents would often remind me that what I did outside of the home reflects who they are and if I behaved poorly or in a disrespectful manner there would be consequences. Finally...
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...SPCH 1315 Format for Persuasive Speech Outline General Purpose: To educate parents about the different ways to combat childhood obesity Specific Purpose: At the end of my speech, I want the audience to know how to incorporate easy healthy food and lifestyle choices into their children’s daily life. Central Idea: The three things I want to focus on is how to encourage exercise in our children for busy parents, healthier food choices, and kid and budget friendly healthy recipes or alternatives. Introduction: A. Attention Device: Good afternoon, I just want to take a few minutes to talk about the growing plague of childhood obesity and what we can do as parents to prevent it in our own children. B. Childhood obesity is particularly troubling because the extra pounds often start children on the path to health problems that were once confined to adults, such as diabetes, high blood pressure and high cholesterol. Childhood obesity can also lead to poor self-esteem and depression. 1. Encourage more exercise and play with our children 2. Chose healthier foods 3. Incorporate kid friendly healthy recipes in family menu planning Body: I. As a parent we are extremely busy. Often when we come home from work or school and there is just not enough time to let the children play outside for an hour. But children have been sitting in a classroom for 8 hours of the day with maybe 20 minutes of play for an entire school day...
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...on whiteboard) “Thesis: We should order a couple of pizzas for dinner tonight.” Mary: (looks over at the people watching TV) Guys? What do you think? Chris: Maybe. What do the rest of you… hmm, maybe we’d better wait for a commercial. Well, I’m paying attention. Why pizza? Mary: Uh… hmm. Chris: Also, since when do you have a whiteboard in your living room? Mary: (writes) “Pizza was a regular dinner in my family, growing up. My brother and I were always happy when our parents said, ‘Pizza night!’ Both our parents worked, which meant that there was often no one with much time to cook. They enjoyed the break from cooking, and we all enjoyed the pizza (and the break from washing dishes). We’d only have it once every couple of weeks, though, so we never got tired of it. Basically, pizza is great.” Chris: o_O What was that? Mary: I was showing that pizza is delicious! …And time-saving and stuff! Chris: …Where did you talk about pizza being delicious? I just saw a story. Mary: In the middle! I said we all enjoyed the pizza. Chris: Um. I barely even noticed that part. And what’s all the other stuff doing there? Mary: Okay, fine. You want me to focus on enjoying the pizza? Chris: Well, yeah. I mean, you’re trying to convince us to order pizza tonight, right? Does it matter if your family used to have pizza a lot? That doesn’t make me think I should have pizza for dinner. Mary: Okay, I can...
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...This business has taken three concepts and merges them together as one that will be very appealing to all of their customers. The decor will be comparable to that of the restaurant themes of 1860's to 1880's, and feature artwork of the Impressionists such as Pierre-Auguste Renoir, Henri de Toulouse-Lautrec, Mary Cassat, and Berthe Morisot (McLaughlin). The thrilling and invigorating characteristics of this restaurant are that it surpass beyond decor and shift into a genuine existence, initial experience. From the ambience and the soft flowing silhouette music will make every moment a precious and expressive encounter. The menu is a diverse, international, elegant variety. Every page is vastly exemplified with artist illustrations of the regional cuisine, a small drawing of the world displaying the area and original ingredients. The bulk of the menu is the cuisine of Europe and America in addition to, offering...
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...1. Article 6 of the Treaty on European Union, called the Maastricht Treaty, states the EU is “founded” on: • rule of law 2. Which of the following is the path through which contractionary monetary policy works? • • Money down implies interest rate up implies investment down implies income down 3. Marketing research refers to__________. • the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions 4. _____ is the process of converting meaning into messages composed of words and nonverbal signals. • Encoding 5. Sam, a marketing manager, often makes ethical decisions based on what others feel about those decisions. He often considers opinions from other managers and employees. Which of the following ethical systems do Sam’s decisions follow? • Relativism 6. The depreciation of currency will: • improve a country’s comparative advantage. 7. Which of the following is typically included in the drafting stage of writing an effective business message? • Setting a positive and other-oriented tone 8. If a population is known to be normally distributed, what can be said of the sample distribution of the sample mean drawn from this population? • For any sample size n, the sampling distribution of the sample mean is normally distributed. 9. Marketing refers to__________. • the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers...
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...WEDDING Wedding Planning Worksheets planner and guide for the wedding of to date time location Calendar Checklist The following checklist is an ideal timetable. Couples who do not have as much time as shown should plan their wedding in much the same order, using the checklist as a guide. Be sure to check things off as they are completed. immediately after the engagement: * Discuss a budget and the size and style of the wedding with parents. Decide who pays for what. * Choose a wedding date and time. You may want to check vendor availability prior to setting date. * Create a binder to organize your thoughts, photos, worksheets, etc. * If using a wedding consultant, enlist their services. * Make initial contact with vendors and obtain references. * Meet with clergymember; schedule pre-marital counseling. * Reserve wedding and reception sites; make initial catering contacts. * Register at local bridal registries. * Hire photographer. * Hire videographer. * Make arrangements for the music at the wedding and reception. * Make all transportation arrangements to and from the wedding and the recep- tion. Consider hiring a limousine, party bus, trolley or horse-drawn carriage. six months or more before: * Compile the guest list. * Send out Save the Date cards. * Reserve a block of hotel rooms for out-of-town guests. * Choose wedding rings. * Send engagement...
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...| Letters | Contents: 1.Inquiry Letter 2. Claim Letter 3. Favorable Response Letter 4.Sales Letter 5. Good News Letter 6. Persuasive Letter | | Bibek Raj Adhikari | Roll No. 1, Miracle | | Date: 12-Dec-2012 Mr. Siddhartha Chaudhary Managing Director Oasis Travels & Tours, Hattisar Kathmandu, Nepal Dear Mr. Chaudhary, This has reference to the advertisement on Himalayan Times dated 01 Dec, 2012 regarding 2 nights and 3 days Chitwan package. We (4 pax, 2 couples) are planning to visit Chitwan for the period of 16/18 December. I would request you to clarify me on the following. 1. I have understood the rate is on per person basis. Is the rate inclusive of the government tax and service tax or will it be extra? 2. Kindly let me know the name of the hotel where I will be stayed in Chitwan. 3. Is the rate inclusive of all meals (Breakfast, Lunch and dinner)? 4. You have mentioned in the “included section” that the rate includes all the regular jungle activities inside the Chitwan National Park. I would like to know if Jeep Safari inside the park is included in the package. 5. Can you please provide me a detailed itinerary with timings for each of the activities? 6. Does the rate include Kathmandu/Chitwan/Kathmandu transfers? If extra, kindly quote me the rates both by air...
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...Subject Name: Marketing Management Case No. 1 TIC- A Haven to Fun & Frolic Thakur was very happy, ecstatic in fact, choked with emotions, he flashed the bank draft of Rs. 5000 he was holding in the right hand and told all the young students sitting on the concrete slabs strewn all around TIC and enjoying their CNN (twin pleasure of caffeine and nicotine), “Do you know Pant? That lamboo got confirmed posting in Pune in TELCO… Arre yaar, the same tall lanky fellow who strummed the guitar… the one always trying to impress the Lucknow BT girl from CBSH…arre yaar all those angrezi gaane wala, what u call them… yes, yes… arre yaar… Dhillon songs.” Thakur had cultivated this habit of saying ‘arre yaar’ before every sentence he spoke and well, students had by now deciphered the Morse code … Thakur wanted to convey… ‘Dylan’ not ‘Dhillon’ songs. Most of the engineering students knew which biotechnology ma’am of College of Basic Science and Humanities was being referred to. It was routine affair at TIC; the young students knew what exactly Thakur meant… their Mechanical Engineer super-senior Manish Pant, the one who loved to strum Bob Dylan songs probably cleared his khaata (balance money to be paid) with Thakur. Thakur knew that they would always pay even when they left the campus… often substantially more than they owed him. Their existed an unwritten rule between Thakur and his beneficiaries, of course within tacitly agreed boundaries, for final year students,...
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...18 Part 1 ................................................................................................................. 18 Part 2 ................................................................................................................. 18 Part 3 ................................................................................................................. 19 Part 4 ................................................................................................................. 19 Part 5 ................................................................................................................. 19 2 Abstract Established in 1952, the Broadway Café starts out with a competitive advantage from an established menu and...
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...The Necessary Art of Persuasion by Jay A. Conger Harvard Business Review Reprint 98304 This document is authorized for use only in MIM FEB 2012 - Organizational Behaviour by IE Business School from January 2012 to March 2013. HarvardBusinessReview M AY– JUNE 1998 Reprint Number DAVID J. COLLIS AND CYNTHIA A . MONTGOMERY CREATING CORPORATE ADVANTAGE 98303 JAY A . CONGER THE NECESSARY ART OF PERSUASION 98304 CHRIS ARGYRIS EMPOWERMENT: THE EMPEROR’S NEW CLOTHES 9 8302 JEFFREY PFEFFER SIX DANGEROUS MYTHS ABOUT PAY 98309 M AHLON APGAR , IV THE ALTERNATIVE WORKPLACE: CHANGING WHERE AND HOW PEOPLE WORK 9 8301 ORIT GADIESH AND JA MES L . GILBERT PROFIT POOLS: A FRESH LOOK AT STRATEGY 9 8305 ORIT GADIESH AND JA MES L . GILBERT m anager’s to ol kit CONSTANTINE VON HOFFM AN HBR CASE STUDY GORD ON SHAW, ROBERT BROWN, and PHILIP BROMILEY ideas at work L ARRY E. GREINER HBR CL ASSIC HOW TO MAP YOUR INDUSTRY’S PROFIT POOL DOES THIS COMPANY NEED A UNION? STRATEGIC STORIES: HOW 3M IS REWRITING BUSINESS PLANNING EVOLUTION AND REVOLUTION AS ORGANIZATIONS GROW JEFFREY E. GARTEN 9 8306 98311 9 8310 9 8308 BO OKS IN REVIEW OPENING THE DOORS FOR BUSINESS IN CHINA This document is authorized for use only in MIM FEB 2012 - Organizational Behaviour by IE Business School from January 2012 to March 2013. 98307 The language of leadership is misunderstood, underutilized...
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...Part 3: Telecommunications Considerations for M-Coupons According to NetInformer, a provider of mobile coupons: [Mobile Coupons] have higher redemption rates than paper or e-coupons because they are not forgotten, or left at home. M-coupons can drastically reduce delivery and redemption costs, and trigger impulse buys (Netformer, 2008). Additionally, the site notes that m-coupons allow a business to offer real-time discounts by region, track results by customer, and offer rewards for customer loyalty. One concern with an m-coupon marketing campaign has to do with the relative newness of the strategy. A unique id could allow a coupon to be verified; however, there is the concern of people fabricating new coupons. If the coupon is a text-message, then this is relatively easy to accomplish. If the coupon is an MMS, then we are burdening the customer with having to download it. Another issue is the potential perceptions of the customers receiving the texts. Will they consider receiving m-coupons just another form of spam, which gives customers a negative perception of the business (BizCommunity, 2008)? Tempering the number of coupons sent out, keeping them infrequent enough to avoid this perception is important to preventing the campaign from backfiring There is a problem with this particular marketing idea that is a showstopper. For the wireless network or whatever system that is being used to know that someone is within a 15 foot radius of the store, it would have...
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...provide customers with food containing high amounts of calories, saturated and trans fats, sodium salt and processed sweeteners that increase your risk for chronic diseases. Baked Hut will alter this issue by providing the same idea of fast food, but instead encountering the health risks associated with regular fast food and providing customers with healthier food. The idea is for customers to gain the same pleasure of eating “fast food”, but without being conscious of how it is affecting their health. Generally, we’re looking at North American, or westernized style dining, and expand our market in New York City, located in the America. Our objective is to gain the same amount of attention and exposure, but providing healthier choices in our menu in comparison to foods in McDonald’s or Burger King. Therefore, by adding a healthy style of food, and by providing the excelling fast service you would usually see in a functioning...
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...the food in these restaurants tastes different, many differences in venue reflect different social beliefs and assumptions. In the West, restaurants are usually equipped with rectangular tables, often suitable for two to four people, at which the diners randomly take seats. In China, it is more common to have large round tables that allow each individual to directly face a large number of compatriots. Seats around the table are not random, but instead have hierarchical status: those facing the door are usually taken by those more senior in status, just as seats on the left tend to be taken by the more senior. In the West, each person is presented a menu and from which personal selections are made. In China, only one menu is presented to the host, who orders a table full of dishes - to be shared by the whole group. During the dinner, a toast is ordinarily a brief ritual in the West. At Chinese...
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...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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...IM for Lovelock & Wirtz, Services Marketing 6/e Teaching Notes for Cases - Section 5 45 CASE 6 AUSSIE POOCH MOBILE OVERVIEW After creating a mobile service that washes dogs outside their owners’ homes, a young entrepreneur has successfully franchised the concept. Her firm now has more than 100 franchisees in many parts of Australia, as well as a few in other countries. In early 2002, she and her management team were debating how best to plan future expansion. STUDY QUESTIONS How did Christine Taylor succeed in evolving the local dog-washing service she developed as a teenager into an international franchise business? ________________________________________________________________________ Note: All financial data are in Australian dollars (AUD), whose exchange value in 2003 at the time of the case was USD 0.57 = EUR 0.58 = GBP 0.41. [More recent exchange rates reflect a sharp drop in the value of the U.S. dollar against the Australian dollar, euro (EUR), and pound sterling (GBP). By late 2006, AUD 1.00 = USD 0.76 = EUR 0.60 = GBP 0.40). These changes in exchange rates would not affect decisions by APM on expansion within Australia but could have an impact on the relative attractiveness of future investments in, say, the UK versus the U.S.] 1. © 2004, 2007 Christopher H. Lovelock 2. Compare and contrast the tasks involved in recruiting new customers and recruiting new franchisees. From a franchisee’s perspective, what are the key benefits of belonging...
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