...Sample Persuasive Messages Jim Watson January 16, 2012 Comm/470 Professor Greta Zeimetz E-Commerce has become a part of our everyday way of shopping. Shopping via the internet is available through many companies, as well as enables the customer to save time and effort. Online shopping is also more convenient than going to the company’s store to shop. Electronic retailers understand this has become a competitive environment. These companies must not only find innovative ways to grow their business, but also maintain their existing customers. Electronic retailers must understand the customer behavior and understand the decision-making process a customer goes through prior to making a purchase. The main focus of this paper is to recognize three behaviors essential in e-retailing. I will discuss the communications medium in which each behavior occurs, as well as, explain how each medium enables e-commerce. I will examine each behavior using the communication process, to include the purpose, sender, receiver, message, environment, noise, technology, and feedback. E-Retailing Behaviors When a consumer starts their research for a product or service on the Internet, there are several aspects taken into account. Most consumers will be more inclined to brand names they trust to begin searching for a product, because they have established a sense of trust and loyalty with that name through experiences in other shopping techniques. The behavior of an e-retailing...
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...Persuasive Message Paper Glenn C. Chan University of Phoenix COMM 470 July 5, 2011 E-commerce or Electronic Commerce known from some has become a part of our everyday lives. As the growth of World Wide Web grew, more and more businesses have gone live on the web. This growth has provided consumers with many retail choices to make the lives easier for the online community. Although it makes things easier for online consumers, companies that have chosen to be an online retailer realize that it has been and will continue to grow competitively which makes it a hostile environment. Along with trying to obtain new customers or members, attempting to retain existing one’s have been the challenge. To do so, these retailers need to understand their customers or their target of choice and their process towards a purchase, to ensure they are structured to serve their customers to the highest level. The paper being presented is to identify three behaviors inherent in e tailing. In the paper I will discuss the communications medium where the discussed behavior occurs. In the discussion I will also explain how each medium enables e-commerce. This paper will show analysis of each behavior using the communication process, which will break it down with the purpose, sender, receiver, message, environment, noise, technology, and feedback. Finally a sample persuasive message aimed at a virtual audience will be developed and included in this paper. When a consumer begins...
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...ENGL 227 All 7 Weeks Discussions Purchase here http://devrycourse.com/ENGL%20227/engl-227-all-7-weeks-discussions Product Description Week 1 DQ 1 - Process-Oriented Writing Week 1 DQ 2 - Formatting Business Messages Week 2 DQ 1 - Positive and Neutral Messages Week 2 DQ 2- Electronic Communication Week 3 DQ 1 – Negative Messages Week 3 DQ 2 – Collaborative Writing Week 4 DQ 1 – Diversity Issues in Professional Writing Week 4 DQ 2 -Report Writing Week 5 DQ 1 - Persuasive Messages Week 5 Dq 2 - Visual Aids Week 6 DQ 1 - Planning Formal Reports Week 6 DQ 2 - Formatting Formal Reports Week 7 DQ 1 - Adapting Reports for an Audience Week 7 DQ 2 - Review of Professional Writing Standards Week 8 DQ - Looking Ahead ENGL 227 All 7 Weeks Discussions Purchase here http://devrycourse.com/ENGL%20227/engl-227-all-7-weeks-discussions Product Description Week 1 DQ 1 - Process-Oriented Writing Week 1 DQ 2 - Formatting Business Messages Week 2 DQ 1 - Positive and Neutral Messages Week 2 DQ 2- Electronic Communication Week 3 DQ 1 – Negative Messages Week 3 DQ 2 – Collaborative Writing Week 4 DQ 1 – Diversity Issues in Professional Writing Week 4 DQ 2 -Report Writing Week 5 DQ 1 - Persuasive Messages Week 5 Dq 2 - Visual Aids Week 6 DQ 1 - Planning Formal Reports Week 6 DQ 2 - Formatting Formal Reports Week 7 DQ 1 - Adapting Reports for an Audience Week 7 DQ 2 - Review of Professional Writing Standards Week 8 DQ - Looking Ahead ENGL...
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...Sample Persuasive Message University of Phoenix COMM470 Persuasive Message The product I selected to illustrate regarding persuasive messages and e-commerce is a well known cleaning product named the “Swivel Sweeper”. The Swivel Sweeper is mostly sold through the internet and television infomercials that state facts and claims about the sweeper product. I have focused on the internet form of infomercial rather than the televised commercial. I have modeled the sample persuasive message from the website to express the primary attributes of this form of ecommerce (Swivel Sweeper, 2010). The following is the message: “Filthy floors getting you down? Are you slaving and washing away only to find that the floor still look dirty? Are you still using heavy equipment that is difficult to maneuver? Well there is a solution to all these floor cleaning troubles! Swivel Sweeper is guaranteed to be the last floor product you need to buy! The Swivel Sweeper can be used on tile, wood, carpet, ceramic and linoleum. The simple swivel head allows one to reach under tables and around chairs. You don’t believe? Try it for free. If you order your swivel sweeper during the hour you will receive another Swivel Sweeper completely free! But the deals don’t stop here! We also have enclosed a gift for you, a pair of two mini-sweepers! Give on to your friend store in your car. There yours just for being a great customer. To order your Swivel Sweeper and receive your two Swivel Sweepers...
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...COM 140 Entire Course http://homeworkgallery.com/index.php/product/com-140-entire-course/ http://homeworkgallery.com/index.php/product/com-140-entire-course/ COM 140 Week 1 DQ 1 Respond to Social Media Will Change Your Business at www.businessweek.com/go/08/blog by addressing the following points: For what audience or readership do you think the article was written? What is the purpose of the article (to entertain, inform, persuade, or a combination)? Explain your answer. How do the writers organize information in the article? What purpose do you think they had in mind with this structure? What is the tone or expressive style of the article? What effect does this tone produce? COM 140 Week 1 DQ 2 Recall a writer with whom you have felt rapport as well as a writer with whom you have felt little or no rapport. What made the difference? Provide suggestions for building rapport between the writer and readers of written communication. COM 140 Week 3 DQ 1 Post your response to the following: In what ways are purpose, audience, tone, and content different for interpersonal and business communication? Provide specific examples to support your answer. · Consider your own experience as you answer this question. If you have not worked in a business environment, you may ask a friend, parent, or other adult about his or her experiences. COM 140 Week 3 DQ 2 Post your response to the following: What qualities make any form of written communication...
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...Irresistible Persuasive message Comm 470 Irresistible Persuasive message Introduction This paper will define e-tailing down to the most basic level. E-tailing will also be identified by several behaviors that it is inherent of. By discussion, certain function enables e-commerce as will be seen in this paper. The communication process will be used to analyze each behavior discussed in relations to e-tailing. Sender, receiver and message just to name a few descriptions that will be covered during analyze. The paper will have a conclusion paragraph after a persuasive sample for a virtual audience is given. After reading the information in this paper, e-tailing will be clear as well as the behaviors inherent in e-tailing. Defining ever changing e-tailing The definition for e-tailing is simple but it is used for so many different reasons. It can and is used for so many different businesses around the world. Many businesses would not succeed without it and some would not even exist. According to Turban, King, and McKay (2008), E-tailing stands for electronic retailing conducted over the Internet (Chapter 3.1 INTERNET MARKETING AND ELECTRONIC RETAILING). E-tailing is used by large and small businesses to reach the largest possible amount of consumers that can be reached. According to Turban, King, and McKay (2008), Manufacturers make out pretty good by e-tailing because they are able to bypass the intermediary and pocketing the...
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...or to a group, the communicator influences the audience because people may be persuaded by the message. “The communicator’s goal is to change your mind, and most people are easily influenced” (Rhoads, 1997). Social psychology helps us to identify different aspects of ourselves, and the environment in which we live and work. It gives us insight as to why people judge others, and how the power of persuasion affects an individual, group, or a nation. An effective persuader possesses both positive and desirable traits. “One of these traits is to portray believable knowledge” (Feenstra, 2011).If the communicator appears as if they know, what they are talking about they will be far more likely to persuade the audience. In addition, when the communicator speaks in an authoritative manner opposed to a hesitant, unsure manner they are typically much more persuasive. It is important that the audience see the communicator as being trustworthy this plays an important role in persuasive communication. When a person is seen as always being honest, it makes them much more credible then a person who is known to lie or avoid telling the truth. Credibility is important to persuasion as it is associated with an individual’s character. The most important factor in persuading others is character. Moreover, an effective persuader builds a connection before giving the actual persuasive message. One way to establish this connection is in showing how you and your audience are alike. “The...
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...Persuasive Message Contained in the following is an analysis of how to use and write electronic-commerce messages and messages on paper, to communicate directly, indirectly and how to write persuasive messages. Many occupations require you to persuade others to buy-in, participate, support, or sell an idea or product. The receiver of the message must view you as creditable and respect your ideas. Electronic Commerce Electronic commerce (e commerce) is synonymous to electronic trailing (e tailing) and electric business (e business). Electronic commerce, electronic trailing, and electric business are the marketing of selling merchandise on the Internet. According to Schappell, D., 2000, “E-tailing began to work for some major corporations and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion dollar orders taken at its Web site. The success of Amazon.com hastened the arrival of Barnes and Noble's e-tail site. Concerns about secure order taking receded. Nineteen ninety seven was also the year in which Auto-by-Tel reported that they had sold their millionth car over the Web, and Commerce Net/Nielsen Media reported that 10 million people had made purchases on the Web. Jupiter research predicted that e-tailing would grow to $37 billion by 2002.” Electronic commerce is broken down into five categories, business-to business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), government-to-employee (G2E). ...
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...live, desire the same products and life style, as propounded by Levitt (1983). Any business needs to advertise and promote to attract customers. However, that doesn’t mean it can just put out company’s message and start counting the new customers. Brand and brand images could be standardized without any problem across countries. Advertising could lead to significant saving in producing advertising. According to Dahl (2005), it could also lead to saving of time and money with respect to cost of design. Most multinational companies feel that international brands should create a global image. By purchasing it, they will receive the same benefits, whether they be life-style, status, convenience or financial. Global consumer culture positioning through a recognized set of symbols can enhance meaningful advertisements (Aldenet al., 1999).Advertising and promotion affect consumers in ways we might find surprising. We need to know these effects before we launch campaign. This led to increase awareness of consumer about the product. It presumes that advertising and promotion offer a news function to consumers. Viewers of ads learn about new products and services available to them, much like they learn about events in the news. (Kevin Johnston, 1975). Marketers include brand awareness and brand recognition as two of their top objectives for their online marketing efforts (Hollis, 2005). If, however, the function of online advertising is to support a company or product brand, as researchers...
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...BACKGROUND For years, researchers have been studying about the possible influence mass media could do in the lives of the people. And one of the highly influential media is advertising- a paid message that appears in the mass media for the purpose of informing or persuading people about particular products, services, beliefs, or actions. You see ads every day, mostly in the middle of a TV show, A Television Commercial, and it's easy to say "they're just ads" because, at worst, they feel like a nuisance or interruption. A lot of people have difficulty accepting the idea that ads are manipulative because we want to believe we're in complete control of our choices. Advertising exists because there's a product a company wants to sell and they want people to know about it so they can buy it. This much is obvious. There are all kinds of ads, but in general they all aim to keep you from thinking and, instead, make your buying choices based on an emotional response. Basically, if you're not prepared to think—and you often are not when you're watching television or reading a magazine—you'll pretty much accept any suggestion if it is offered to you. Since you're being so passive, you may not even realize its happening. Product advertisements such as beauty products, food and clothing pay a great deal of influence in Filipino viewers, especially young people. The consumer preference id often based what they see on T.V. as portrayed by various stunning, and often...
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...Emotional Appeal, the Slogan/Loaded Word and the Endorsement/Credibility persuasive techniques to convince consumers to buy their paint. The first persuasive technique that is used in this advertisement is the Emotional Appeal technique. The image shows a baby drawing on a household wall using markers of different colors. The image of the baby will immediately spark an emotional reaction from the parent/consumer. This type of imagery is used in advertisements because is proven to create positive, upbeat feelings in consumers. The advertiser intends for these positive feelings to be transferred to the advertised product. In turn, this will help convince the consumer to purchase the item. Besides the use of imagery, this ad also makes use of select wording as a way to appeal to the consumer. The second persuasive technique that was implemented in this advertisement is that of the Slogan/Loaded Word technique. With this technique, the advertiser utilizes carefully selected words or phrases that will leave an impact on the consumer. The slogan, “Not Just Guaranteed for Life, Guaranteed for Real Life”, was chosen to spark a positive and memorable effect on the consumer. The word “incredible” was intentionally used numerous times throughout the text. “Incredible stain fighter”, “incredibly durable” and “incredibly affordable” are all phrases that will influence the consumer in favor of purchasing the product. Along with the...
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...21st century. For every human being that presents there is always a first time; a first time speaking from a platform, a first time standing behind a podium etc. After these “first” persuasive presentations, presenters feel like they could have done better. I will introduce to you the key concepts and theories that a professional presenter should acknowledge and learn to improve their persuasive presentation skills. In order to become a skilled and self-assured presenter, one should entail personal preparation, professional development and practice. Take in consideration that a person does not become a presenter solely by reading a presentation, but by personal preparation. Practicing is the essential in all presentations and it boosts up the presenters confidence. Presenting a persuasive presentation is seen as achieving a goal, therefore this engages in a step to step process which enables the presenter to gain insight and experience on the subject. One of the most essential key concepts for a successful persuasive presentation is practice. The ability to present effectively is developed by practice, practice produced proficiency and without practice a speaker does not become a great presenter; just like a football player does not become a great quarter back. If a persuasive speaker does not take the time to prepare their persuasion power weakens. The good outcomes of practicing your speech and doing your “homework” by doing extra research on your topic, is...
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...particular way. We face persuasive advertisements particularly on a daily basis; from the television to magazines. To explain the psychology of persuasion there are various models; the Hovland-Yale model and the elaboration likelihood model. The Hovland-Yale model states that there several factors that will affect how likely a change of attitude through persuasion is, after all behavioural change cannot occur without attitude change also having taken place. The three most prominent factors are the source, the message and the audience. Hovland et al found that source characteristics played an important role in determining the persuasive nature of any communication. The theory states that people more likely to be persuaded when a source presents itself as credible. For example, people were more likely to be persuaded when hearing the information from an expert. This was supported by Bochner and Insko study, where they found that people were more likely to trust a sleep expert than a non-sleep expert, on matters surrounding sleep. The creditable sources were more influencing towards the audience, where with the non-expert source the audience tried to find ways of discrediting the communicator. The Hovland-Yale model says the content of the message is an important factor. When trying to persuade a person, we may look at both sides of the argument, the positive and the negative effects. Research on one-sided and two-sided messages found that two-sided messages influence attitudes...
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...The Importance of a strong persuasive leadership team Elizabeth M. Clausell Ashford University Business 600 Dr. James Moore December 5, 2011 With today’s landscape of constant change, a successful business rely on persuasive messaging in both internal and external communication. Can a strong interpersonal leader effectively communicate the main objective to his subordinates? A strong leader must convey strong communication skill to his audience to better align the organization plans. It is a vital and a key factor for an organization to have effective leadership detailing the ultimate goal and business strategy. Many organizational leaders in today’s business world lack this type of leader skill. Managing change in a business organization is never an easy task for leaders. This will be easily facilitated when an organization has a persuasive leader on the management team. The objective of this paper is to determine the challenges a leader faces but with the appropriate gateway of techniques will be able to persuade and influence the audience with the key components needed. Having the interpersonal skills is essentially a skill for a leader’s main objective to capture the message. However having the ability to persuade an audience is one of the most difficult skills to develop. A leader‘s persuasive message aims to influence the audience to who may be inclined to resist at first. One often need to implement or learn persuasive techniques to convince your...
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...compromising, as in negotiation, effective persuasion will actually convince the opposing party to abandon their previous position and embrace yours (http://westsidetoastmasters.com/resources/laws_persuasion/chap1.html).” In other words, effective persuasion enables you to get other people to willingly do what you want them to do. Looking closely at the definition of Perloff (2003) “Persuasion is a symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice.” The two most important component of this definition are: (1) the deliberate intention to change the attitude or behavior of another person, and (2) voluntary compliance, that is, not by force. Therefore, although persuasion is like any other form of communication such that it is a “process of stimulating meaning in the mind of another by means of a message (Putnam, 2014).” it is different from the accidental type since in the accidental form there is no intention to change attitudes or behavior but simply to transmit information to another person. It is also different from coercion since in coercion the other party is forced to change attitude or behavior, while in the persuasion process, the other person is left to decide whether he or she will change attitude or behavior. There are three factors that influence effective persuasion – (1) the credibility of the speaker, (2) the type of audience...
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