Persuasive Message
Contained in the following is an analysis of how to use and write electronic-commerce messages and messages on paper, to communicate directly, indirectly and how to write persuasive messages. Many occupations require you to persuade others to buy-in, participate, support, or sell an idea or product. The receiver of the message must view you as creditable and respect your ideas.
Electronic Commerce
Electronic commerce (e commerce) is synonymous to electronic trailing (e tailing) and electric business (e business). Electronic commerce, electronic trailing, and electric business are the marketing of selling merchandise on the Internet. According to Schappell, D., 2000, “E-tailing began to work for some major corporations and smaller entrepreneurs as early as 1997 when Dell Computer reported multimillion dollar orders taken at its Web site. The success of Amazon.com hastened the arrival of Barnes and Noble's e-tail site. Concerns about secure order taking receded. Nineteen ninety seven was also the year in which Auto-by-Tel reported that they had sold their millionth car over the Web, and Commerce Net/Nielsen Media reported that 10 million people had made purchases on the Web. Jupiter research predicted that e-tailing would grow to $37 billion by 2002.”
Electronic commerce is broken down into five categories, business-to business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), government-to-employee (G2E). Business-to-business is corporations doing business with one another. Business-to-customer is corporations such as JC Penny selling to the public through the internet. This type of shopping can save the customer time, by shopping virtually in a variety of stores. Retailing versus e tailing in B2B is compatible in a sense with a few minor adjustments to take into consideration for e tailing.