...Group A: Great opening match between Mexico and SA which ended 1-1. Uruguay and France tied 1-1 the same day. France was defeated by South Africa and Mexico later in that world cup while Uruguay defeated Mexico and SA thus advancing Mexico and Uruguay as 1st to the 2nd round. Group B: Argentina started strong by defeating Nigeria 1-0 in the first match while Korea beat Greece 2-0. With ease Argentina later beat Greece and South Korea to advance with a perfect 3-0-0 While Korea tied Nigeria to advance as 2nd. Group C: USA vs England was the highlight of this group but was a borefest but who could forget the Robert Green mistake that made the match 1-1?. USA dramatically beat Algeria and tied Slovenia to finish 1st in group. England tied Algeria and beat Slovenia and finished 2nd due to goal difference. Group D: Germany opened great by bashing Australia 4-0 with controversial refereeing by Chiki Dracula. Ghana beat Serbia with a penalty. Germany Advanced along Ghana Group E: Boring group with a few exciting matches. Netherlands finished with a 3-0-0. Cameroon surprisingly summed 0 points in this world cup. Japan stunned the group when they finished 2nd after they defeated Cameroon and Denmark Group F: Italy was eliminated from the world cup in the knock off stages by Slovakia in their 3rd match after draws against weak New Zealand and surprising Paraguay. Parguay finished 1st and Slovakia 2nd Group G: This was considered the group of death along with group...
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...Psychographic segmentation: The psychographic profile of a consumer segment can be thought of as a composite of consumers measured activities interest & opinions (AIOs). In term of Psychographic segmentation, Consumer responses to a large number of statements those measures…… Activities: how the family spending time? Example: golfing, volunteering to a local blood bank. Interest: the consumer’s family preferences & priorities. Example: Ecstasy for cloth & Pizza hut for party. Opinions: how the consumers fell about a wide variety of events & political issues, the state of the economy AIO Psychographic segmentation use a battery of statements designed to identify relevant aspects of a consumer’s personality, buying motives, interest, attitudes, beliefs & values. Three advertisements that are targeted at a particular Psychographic segment…….. Bata [pic] In these advertise, It is trying to capture the market by highlighting Bangla culture & tradition; It promoting that consumer should buy sandal & shoes from bata for celebrating Bangla New Year. In term of segmentation, these advertise shows & promotes Consumers activities: celebrating pohela boishakh , Consumer’s interest: trying to capture the family preference by showing several of sandals that they have. Frutika juice [pic] In these advertise, It is trying to capture the market by promoting that their juices have extra pureness In term of segmentation, these...
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...INTRODUCTION The Malaysia national football team is the national team of Malaysia and is controlled by the Football Association of Malaysia (FAM). It has never qualified for the World Cup finals, although the team did qualify to play in the 1980 Olympics in Moscow. However, Malaysia did not take part after heeding a United States-led boycott of the Games due to the Soviet invasion of Afghanistan. The most significant successes of the team has come in the regional AFC Suzuki Cup, which Malaysia won in 2010 for the first time in history. They beat Indonesia 4–2 on aggregate in the final to capture the country's first major international football title. Malaysia had many top players since the creation of the Federation of Malaya, such as Tan Sri Datuk Abdul Ghani Minhat, who was remembered for his lethal skills as a striker and known throughout the land as ‘The King of Football’. Then came the likes of the legendary Mokhtar Dahari and James Wong, which led Malaysia into their golden age during the 1970s until the 1980s. In 1962, Malaysia recorded a 15–1 victory over the Philippines, which is currently the record for the highest win for the national team. In the current generation, Mohd Safee Mohd Sali and Norshahrul Idlan Talaha are considered by many Malaysians as the best strikers of this generation. In the FIFA World Rankings, Malaysia's highest standing was in the first release of the figures, in August 1993, at 75th. Currently, Malaysia is ranked in the 163rd position....
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...Virat Kohli set to beat Dhoni, Tendulkar in endorsement earnings Team India's batting sensation, Virat Kohli, has been a huge hit with the youngsters - thanks to his quick rise in the international cricket over the past few years. An eye candy for the domestic and international brands, the Delhi lad is all set to surpass the incumbent Indian skipper MS Dhoni and master blaster Sachin Tendulkar in the endorsement earnings. Team India's vice-captain, who seems to be the most comfortable young gun on screen, has reportedly signed a Rs.10-crore per year deal with German sports goods giant, Adidas. The 24-year-old cricketer will be seen endorsing Adidas' apparel and shoes as per his three-year contract. Sachin Tendulkar was the face of Adidas shoes for quite some time in India but it seems that the master blaster's age is finally catching up on his endorsements. According to the TOI reports, the right-hander has also struck a Rs.6.5 crore a year deal with a popular tyre brand that had Tendulkar and Steve Waugh as its ambassadors. The new deals will help Team India's probable future captain to beat the likes of MS Dhoni and Sachin Tendulkar in terms of annual earnings per brand endorsement. With these two deals in his kitty, Kohli is set to take on the big players with an increase in his annual earnings from last year's Rs.40 crore in endorsements. He is currently the face of 13 brands including Pepsi, Toyota and Cinthol deodorants. The Indian skipper MS Dhoni...
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...Salma Dahbi MKT 5305 December 2nd, 2015 Nike Football: World Cup 2010 South Africa Nike is considered one of the most successful companies worldwide. It is well known for being the greatest producer and provider of sport gear, shoes, equipment, and different services. As most countries are now taking part in all different kinds of sport disciplines, we can undoubtedly say that in nowadays’ business world, the sport industry is deemed as one that is worth billion of dollars. Besides, it is very important to mention that Football (Soccer) in its turn is one of -if not the only- most famous sport played all over the world. This is the main reason why most companies belonging to the sport industry have great chances getting into this significant and profitable international market. As a matter of fact, the football market analysis has showed that the demand of football products gets quite preeminent with time. The following article points out to the different marketing strategies used by Nike to stay at the peak of the market concerning their varying types of football products, as well as it displays, in details, Nike’s 2010 Football World Cup campaign. Moreover, the case study in hand reflects the background of Nike and how its industry operates. It also shed light on the issues that the company had to deal with all through the 2010 World Cup campaign. Next, it analyzes how Nike is positioned in the market, and how the company is conducting itself as regards to its competitors...
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...LG Electronics India India challenges The challenges faced by LG when it entered the market in 1995 were: • Low brand awareness about LG in India. • One of the last MNCs to enter India. (Samsung, Sony & Panasonic entered in 1995 & LG in 1997.) • High import duty. • Competition from local players and other multinational companies in the consumer electronics segment • Price sensitiveness of Indian consumers. • LGEI has overcome these challenges to emerge as way, by sponsoring the 1999 World Cup, and followed it up in 2003 as well. • LG brought in four captains of the Indian cricket team to endorse its products. LG invested more than USS 8 million on advertising and marketing in this sport. • LG has differentiated its products using technology and health benefits. The CTV range has ‘Golden Eye’ technology, air-conditioners have the ‘Health Air System’ and microwave ovens have the ‘Health Wave System’. Local and efficient manufacturing to reduce cost To overcome high import duties, LG manufactures PC monitors and refrigerators in India at its manufacturing facility at Noida, Delhi. LGEIL had already commissioned contract manufacturing at Mohali, Kolkata and Bhopal for CTVs. This has helped LGEI to reduce costs. LGEIL is implementing a “digital manufacturing system” (DMS) as a cost-cutting innovation. This system is a follow-up to the Six Sigma exercise LGEIL had initiated earlier. Product localization Product localisation is a key strategy used...
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...history thanks to a goal of Andres Iniesta during the overtime in the minute 116. But to get to the final we had to suffer a lot. Everything began when a team full of very talented and very shameless players managed to gain the UEFA Euro 2008 against the almighty and fearsome Germany. This fact permitted the whole Spanish people to dream and to ask themselves: Why not? Why not becoming the next national team to conquer the world cup? Two years later, the world cup began. The 16th of June of 2010 Spain made his debut against Switzerland, an adversary that was supposed to be easy to beat, but because of the nerves, the pressure, and the excessive confidence, we lost. Then, the critiques came, people started to lose confidence in the squad and the press made us doubt the players who were defending our country. In spite of the doubts created around the whole team, they were able to stay together, they gave all they had for winning the following games and they managed to qualify to the next round. Portugal was waiting. Round of 16, the phase of groups has concluded and the removal phase began. In that moment, things became more serious, any kind of mistake could have sent us home. We faced the dangerous Portugal of the one that possibly is the best player of the world, Cristiano Ronaldo. The game was very physical, both teams respected each other a lot and didn´t want to risk. The equality broke down thanks to a collective play of the forward. We combined a few times near their...
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...trajectory on 1 December 2013 by ISRO scientists. * Indian shuttler PV Sindhu on 1 December 2013 won the Women's Singles trophy at the Macau Open Grand Prix Gold Badminton Tournament. * International Day for Abolition of Slavery was observed on 2 December 2013 across the world to create awareness about abolition of slavery. * Paul Walker, the star of the "Fast & Furious" movie series, died in a car accident in Southern California, US on 30 November 2013. * An Egyptian constitutional panel on 1 December 2013 approved a new draft constitution for Egypt. * China on 2 December 2013 successfully sent an unmanned lunar probe with a robotic rover to soft land on the Moon, and to explore moon’s surface. * India cricket team has retained its top position in the latest ICC ODI rankings and second position in the Test cricket rankings. * President of India Pranab Mukharjee on 1 December 2013 inaugurated the Nagaland's traditional Hornbill Festival in Nagaland * Department of Posts, Ministry of Communications & IT, on 2 December 2013 launched an Express Parcel service Business Parcel Services. * Runners from Ethiopia have won the both the men's and women's events in the 28th edition of the Pune International Marathon on 1 December 2013. * Belachew Endale Abayneh won the men's 42.195 km race in 2 hours, 17 minutes and 52 seconds, while Aberu...
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...Karim Benzema was born in the city of Lyon, France to French nationals of Algerian descent.[8][9] As a practicing Muslim, he observes fasting during the Islamic holy month of Ramadan.[10] His grandfather, Da Lakehal Benzema, lived in the village of Tighzert, located in the northern town of Beni Djellil in Algeria before migrating to Lyon, where he eventually settled in the 1950s.[11] Benzema's father, Hafid, was born in Tighzert, while his mother, Wahida Djebbara, was born and raised in Lyon; her family originated from Oran. Benzema is the third youngest in the family and grew up with eight other siblings in Bron, an eastern suburb of Lyon.[11] His younger brothers Gressy and Sabri are also footballers.[12] The former currently plies his trade at the amateur level with Vaulx-le-Velin in the Division d'Honneur, the sixth division of French football, while the latter plays in the youth academy of a club in the family's hometown of Bron.[13][14] Since establishing himself as an international footballer, Benzema has been involved in numerous promotional campaigns. Since 2008, he has regularly appeared on the cover of the French version of the annual FIFA video game. Benzema is sponsored by German sportswear company Adidas and has, subsequently, appeared in several television advertisements for the brand. On 18 April 2010, it was first reported by French television service M6 that four members of the French national team were being investigated for their roles as clients in a prostitute...
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...10. Suresh Raina (India) One of the more improvised finishers in modern one-day cricket, Raina is a swashbuckling left-hander from the state of Uttar Pradesh in India. His value in limited overs cricket is asserted by his presence in the Indian side from 2005, while also being the most capped player and highest run-getter in the Indian Premier League where he represents Chennai Super Kings. His attacking game can disrupt even he best of bowlers, while his part-time off-spin has the ability to break partnerships. He is one of the must have resources for a limited overs captain. NationalTeam:India Salary: $3millio NetWorth:$25Million Sponsors: Aircel , PepsiCO 9. Shahid Afridi (Pakistan) Boom-Boom’ Afridi brought the concept of a terrorizing finisher to the game. Anyone who watched his 37 ball hundred against Sri Lanka in 2000, the fastest ODI century then, isn’t likely to forget that innings in a hurry. Afridi held that record till New Year’s Day in 2014 when Corey Anderson bettered it by a solitary ball. Afridi is also a canny leg-spinner and not a part-timer. He has changed games with both bat and ball and has often proved to be India’s nemesis. Afridi currently plays only T20 cricket, having retired earlier from tests and from ODIs following the 2015 World Cup. NationalTeam:Pakistan Salary: $2.5million NetWorth:$27Million Sponsors: Head&Shoulders , Q-Mobile , PepsiCo 8. Yuvraj Singh (India) The Man of the Tournament in the 2011 World Cup, Yuvraj Singh...
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...sixteen, and went on to represent Mumbai domestically and India internationally for close to twenty-four years. He is the only player to have scored one hundred international centuries, the first batsman to score a double century in a One Day International, the only player to complete more than 30,000 runs in international cricket.[8] and the 16th player and first Indian to aggregate 50,000 runs or more in all forms of domestic and international recognised cricket.[9] In 2002 just half way through his career, Wisden Cricketers' Almanack ranked him the second greatest Test batsman of all time, behind Don Bradman, and the second greatest ODI batsman of all time, behind Viv Richards.[10] Later in his career, Tendulkar was a part of the Indian team that won the 2011 World Cup, his first win in six World Cup appearances for India.[11]He had previously been named "Player of the Tournament" at the 2003 edition of the tournament, held in South Africa. In 2013, he was the only Indian cricketer included in an all-time Test World XI named to mark the 150th anniversary of Wisden Cricketers' Almanack.[12][13][14] Tendulkar received the Arjuna Award in 1994 for his outstanding sporting achievement, the Rajiv Gandhi Khel Ratna award in 1997, India's highest sporting honour, and the Padma Shri and Padma Vibhushan awards in 1999 and 2008, respectively, India's fourth and second highest civilian awards. After a few hours of his final match on 16 November 2013, the Prime Minister's Office announced...
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...The Wayward Anchorman The PTV Sports was launched on January 11th, 2013 and amongst the launching team besides others included Dr Nauman Niaz, a cricket writer and anchorperson. He was commissioned in the PTV Sports as Head of Contents by the then Managing Director Yousaf Baig Mirza. It is erroneous to state that he joined the channel only as an anchorperson. The business model of the PTV Sports seems conspicuously obvious: buy the rights to show sports; discuss sports; repeat. What's more, PTV Sports seems like just the kind of media business our increasingly atomized culture should unravel-and indeed, a vast array of sport channels have proliferated in recent years, many offering deeper, more finely targeted sports coverage. And yet PTV Sports seems to only grow stronger from month to month. Nauman, besides his operational and administrative duties, also hosts the signature show and conducts an archive-based programme, the exclusive archives are provided by Nauman from his own right protected library and without seeking additional financial benefits. To say that 70 percent of the programmes aired on PTV Sports are being hosted by Nauman is also a fallacy and evidently concocted. There are also other hosts and experts who feature regularly on PTV Sports. PTV Sports is progressive and successfully provides the major chunk of revenue to the PTV Network. Its financial health has progressed tremendously and the ratings have been constantly on the rise. Quite recently there have...
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...Introduction The Federation Internationale de Football Association (FIFA) is an association founded in 1904 with a goal dedicated to the constant improvement of football. Based in Zurich Switzerland, FIFA is governed by Swiss law. The organisational structure of FIFA is made up of a Legislative Body (Congress), an Executive Body (Executive Committee), an Administrative Secretariat (Administrative Body) and Committees that assist the Executive Committee. FIFA employs about 310 people from over 35 nations and has been served by 8 presidents since its conception in 1904 (FIFA.com) Overview of the FIFA World Cup The FIFA World Cup is a men’s football sporting event of global proportion held every four years and organised by FIFA to unite and build a better future for the world through the power and popularity of football; which is an integrated part of society. The inaugural FIFA World Cup was held by Uruguay in 1930 and the tournament has been on for about eight decades with the 19th World Cup held in 2010 and hosted by South Africa. (FIFA.com) Referring to Jennings (2009), the FIFA World Cup is considered to be a mega event as it is suggested to involve extensive preparation and planning, exceptional scale and scope and long term resource commitment, particularly with regards to construction of infrastructure, budgetary planning and operations. This analysis therefore categorises the FIFA World Cup as a high risk mega event as it presents a site for operational, technological...
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...Project Ambush MARKETING Programme: PGDM/Term-II/Sec-B Batch: (2011-13) Course Title : Marketing Management (MM-I) Course Code : C-203 Submitted to: Prof. Subhamay Panda By: Name : Anumita Adhikari Roll No. : 11DM066 Name : Spandan Mitra Roll No. : 11DM076 Name : Kaibalya Prasad Mallick Roll No. : 11DM086 Name : Wasim Akhtar Roll...
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...ECO 455 RESEARCH REPORT PREPARED BY: SYED ANWAR SHAMS 083413020 NOWFEL ABU EUSUF 083397520 FOOTBALL IN BANGLADESH FACULTY: DR. A.F.M. ATAUR RAHMAN DATE OF SUBMISSION: 18.08.2011 NORTH SOUTH UNIVERSITY ACKNOWLEDGMENT First of all, we would like to thank the almighty Allah for giving us the Knowledge to conduct the entire research for this course. Then we definitely thank our respected faculty member (Dr. A.F.M. Ataur Rahman) for making us familiar with the precise process of making a quality research report through his scholastic Guidance. We would also like to show our gratitude to the following people, who have been extremely helpful till the completion of the entire research report, They are the beloved Family members, especially the parents who have given us all the love and support. It’s never possible to complete any task without their blessings. Our respondents for taking the time to fill out the Questionnaires for our research report. They showed valuable interests during the survey which also helped us to heighten our confidence. The authors and web publishers for letting us use all the information that we have incorporated as our secondary sources. We would also like to show our appreciation to North South University for giving us the knowledge and also for granting us access to the resource premises and print out some of the Questionnaires that we have needed. We also...
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