...MI TIENDECITA DE MODA ---Maria Alva’s fashion business Celso Silva(221535)，Dan Lin(220396)，Ivan Valverde(221258) Yinying Li(Sabrina, 220988)，Siwen Ma(Stella, 220799) Instructors: Ray Bennett，Duff Warren，Lisa Koster Schulich School of Business, York University 2015.8.12 Executive Summary This report provides an analysis and evaluation of the current Facebook fashion store Mi Tiendecita de Moda (MTM), which was ran by Maria Alva in Lima, Peru. Methods of analysis include PEST, PORTER FIVE FORCES, and SWOT to examine the basic ability and competitiveness of the enterprise, as well as the potential developing opportunities. The result of the analysis shows that although Ms. Alva’s business has had a distinguishable achievement in that period, her operation model is no longer suitable for the booming needs of the market. She faces a series of problems, including an over-loaded work schedule, supply chain enhancement, business domain development and customer service improvement. The conclusion of the report ascertains that the improvement of her current business model can strengthen the company’s competitiveness, benefit more Peruvian women and increase profitability. To reach the target, Ms. Alva is recommended to: * Focus on target customers, who are 20-39 years old, upper middle class females * Maintain mobile physical store strategy * Cooperate with investors to get additional capital * Take advantage of creativity and innovation to establish...
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...OF BANGLADESH 1 Letter of Transmittal 12th October 2015 Md Arifur Rahman Asst. professor Faculty of Business Studies Bangladesh University of Professionals Subject: For the acceptance of the Term Paper Report. Dear Sir, It gives me immense pleasure that we are undergoing the undergraduate degree in Faculty of Business Study (FBS), Bangladesh University of Professionals (BUP). We were needed to compose a term paper report that is on Internationalizing a Bangladeshi Product: Sun Chips. Via this application we would like to submit our term paper report with its associated details. We have put our best efforts to apply all the theoretical concepts of different research methodology in real life situation. The detailed report has been attached along with this letter. I hope with great excitement that you will like and accept our report, humbly looking forward to your cooperation. Sincerely, 1. 2. 3. 4. 5. Rahnuma Firdaus (ID:1304081) Sahira Zaheen (ID:1304067) Sanjia Khan Sivan (ID:1304087) Labiba Mahmood (ID:1304105) Sumana Afrin (ID:1304053) 2 Acknowledgement We would like to thank our honorable sir Assistant Professor Md Arifur Rahman, for his keen efforts and invaluable guidance which helped us to understand how to properly and efficiently conduct research in any field necessary, especially in the field of business as well as its different implementation and impact on organizations and say to day life of the general population...
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...Johnson & Johnson: Successfully Strategizing for the Changing Global Business Environment April 27, 2009 IBE – D Kara Findley Emily Manz Alex Thompson I. Introduction Johnson & Johnson is the world's largest healthcare company. Founded in the United States in 1886, the company has been profitable for 75 straight years and currently operates 250 subsidiary companies in 57 countries. Its products fall into three segments: pharmaceuticals, with 39% of total sales; medical devices and diagnostics, with 36%; and consumer products, with 25%. Additionally, the company employs 119,200 people worldwide and sells its products in 175 countries. A truly global corporation, Johnson & Johnson has securely positioned itself to overcome the challenges its ever-changing business environment poses, as well as take advantage of the opportunities presented. With a focus primarily on Johnson & Johnson’s pharmaceutical segment, this paper seeks to explore the complex multinational environment within which the company operates as well as the opportunities and threats that the environment poses. Next, the paper will analyze Johnson & Johnson's current positioning, describing its value-chain and competitive positioning. The paper will close by evaluating how Johnson & Johnson both can seize these opportunities to realize the goals of the company. II. Analyzing the Environment In industries as competitive...
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...FACTORS AFFECTING BUSINESS ENVIRONMENT SUBMITTED BY: AAYUSH VERMA INTRODUCTION A business firm is an open system. It gets resources from the environment and supplies its goods and services to the environment. There are different levels of environmental forces. Some are close and internal forces whereas others are external forces. External forces may be related to national level, regional level or international level. These environmental forces provide opportunities or threats to the business community. Every business organization tries to grasp the available opportunities and face the threats that emerge from the business environment. The term business ‘typically’ refers to the development and processing of economic values in society. Normally, the term is applied to portion of economic activities whose primary purpose is to provide goods and services for society in an effective manner. It is also applied to economics and commercial activities of institutions which having other purposes. Business may be defined as “the organised effort by individuals to produce goods and services to sell these goods and services in a market place and to reap some reward for this effort.” Functionally, we may define business as “those human activities which involves production or purchase of goods with the object of selling them at a profit margin”. Business organizations cannot change the external environment but they just react. They change their internal business components (internal...
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...FACTORS AFFECTING BUSINESS ENVIRONMENT SUBMITTED BY: AAYUSH VERMA INTRODUCTION A business firm is an open system. It gets resources from the environment and supplies its goods and services to the environment. There are different levels of environmental forces. Some are close and internal forces whereas others are external forces. External forces may be related to national level, regional level or international level. These environmental forces provide opportunities or threats to the business community. Every business organization tries to grasp the available opportunities and face the threats that emerge from the business environment. The term business ‘typically’ refers to the development and processing of economic values in society. Normally, the term is applied to portion of economic activities whose primary purpose is to provide goods and services for society in an effective manner. It is also applied to economics and commercial activities of institutions which having other purposes. Business may be defined as “the organised effort by individuals to produce goods and services to sell these goods and services in a market place and to reap some reward for this effort.” Functionally, we may define business as “those human activities which involves production or purchase of goods with the object of selling them at a profit margin”. Business organizations cannot change the external environment but they just react. They change their internal business components (internal...
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...International Management Project WS2015/2016 “Pure and Sensitive ” Nancy S AKUAMOAH 1879411 Submitted to: Prof Michael Erner This paper is a fictitious market entry project in partial fulfillment of the International Management Project course at Hochschule Heilbronn. It outlines a project plan for the launch of NIVEA baby products (PURE and SENSITIVE) on the Chinese market using Hong Kong as an anchor. 1 Table of Contents Chapter 1 ....................................................................................................................................... 5 Chapter 2 Company analysis ..................................................................................................... 7 2.1 History ................................................................................................................................ 7 2.1 Management Philosophy .................................................................................................. 7 2.2 Company strategy .............................................................................................................. 8 2.4. Competitive strategy......................................................................................................... 9 Chapter 3 Market Review ......................................................................................................... 10 3.1 Segmentation Targeting and Positioning of NIVEA BABY........................................ 11 ...
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...EXECUTIVE SUMMARY By analyzing PEST model partly which contains four main factor as Economic; Political and Legal; Culture, Social and Ethics and some others (technology or environment), this paper has clearly presented penetration strategy Tesco PLC, a multinational retailer in grocery and merchandise towards Vietnam market. The paper conducted the report through collecting secondary data from General Statistics Office of Vietnam, Work Bank Data Source, CIA and some other trusted data source to indicate in detail whether Vietnamese market is a possible one for Tesco. The result point out that Vietnam could be a possible market for the core strategy of Tesco PLC. 1. INTRODUCTION Retail section has becoming one of the most potential businesses in the booming industry recently. Along with an active market, a level of competitiveness among retailers is also considered as a core factor influences each typical business strategy with the aim at obtaining big goal of profit. Numerous big retailer Groups in the world, now is trying to expand their business towards prospective market but not only domestic one such as Wal-mart or Metroto be able to perform, develop and compete through having effective plan and well performing. This report would like to examine Tesco PLC, the biggest retailer from the United Kingdom as a representative case for the effective expansion strategy implementation basing on analysing some key factors of host country’s market in a macro level. The chosen...
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...Company Overview Kool is brand of men’s grooming products manufactured by Square Toiletries Limited. It is Square’s first brand specifically made for men and is also the pioneer brand of men’s products manufactured in Bangladesh. Kool’s tagline is “Get Noticed” and as a consequence, Kool products are designed to inspire a kind of confidence and charisma in a man that is hard to overlook. Kool’s portfolio of products includes Kool Shaving Foam, Kool Shaving Cream, Kool Aftershave Gel, Kool Aftershave Lotion, and Kool Body Spray. In a market dominated by the international giant Gillette, Kool was initially a risky venture for Square, whose main interests lay in pharmaceuticals. Kool targeted a market segment of men who wanted quality-grooming products at an affordable price. Thus, Kool positioned itself as an economic alternative to Gillette, yet closely linked its products with the high quality that Square is traditionally famous for. With this prudent segmentation, targeting and positioning combined with a pervasive marketing campaign, Kool quickly managed to gain popularity in the Bangladeshi market. Kool is made by Square Toiletries Limited, whose vision is to “attempt to understand the unique needs of the consumer and translate that needs into products which satisfies them in the form of quality products, high level of service and affordable price range in a unique way”. Other brands under Square Toiletries include Jui, Meril, Chaka,...
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... the London School of Commerce, for the degree of Master in Business Administration (MBA) Supervisor: Dr K V Shenai September 2014 ICS: BEIERSDORF AG: EXPANDING NIVEA’S GLOBAL REACH Contents page Acknowledgements Executive Summary Chapter 1: Introduction 1 Chapter 2: Case brief 4 Chapter 3: Problem statement and Analysis 9 3.1 Statement of the problems in the case 3.2 Relevant literature review 3.3 Proposed plan of analysis 3.4 Sources of data 3.5 Ethical issues Chapter 4: Analysis and Findings 19 4.1 An assessment of the current position 4.2 Alternative future scenarios 4.3 Resource Constraint Evaluation Chapter 5: Proposed solution to Problems 32 5.1 Integrated discussion of the analysis 5.2 Recommendations and proposed plan of action 5.3 Critical assumptions to the analysis 5.4 Implications for stakeholders 5.5 Limitations of the study, scope for further research Chapter 6: Application to another case 38 6.1 Description of the comparator company’s situation 6.2 Testing the recommendations on the comparator company Appendices References Acknowledgements The making of dissertation period is one of the most difficult and significant time in my life, I have explored and gained the depth comprehension in business world. Although, dissertation is an individual work, I believe that this work would never be completed without the support...
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...Sony camera vs Nikon camera marketing strategy STRATEGY IMPLEMENTATION The idea behind this continual process is that each step of the planning process requires some degree of implementation before the next stage can begin. This naturally dictates that all implementation cannot be postponed until completion of the plan, but must be initiated along the way. Implementation procedures specific to each phase of planning must be completed during that phase in order for the next stage to be started. Read more: Strategy Formulation - organization, levels, system, advantages, manager, school, company, hierarchy, business http://www.referenceforbusiness.com/management/Sc-Str/Strategy-Formulation.html#ixzz1YzZon4PbImplementation of the strategic plan is the final step for putting it to work for an organization. To be successful, the strategic plan must have the support of every member of the firm. As mentioned in the beginning, this is why the top office must be involved from the beginning. A company's leader is its most influential member. Positive reception and implementation of the strategic plan into daily activities by this office greatly increases the likelihood that others will do the same. Advertising is key to successful implementation of the strategic plan. The more often employees hear about the plan, its elements, and ways to measure its success, the greater the possibility that they will undertake it as part of their daily work lives. It is especially important that...
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...24 Research Methods: 25 Resource Requirements 25 Limitations of the Study 25 Employee’s performance 28 Nature of Competitive Environment of the company 30 Effective factors: 31 Reasons for growth: 31 Environmental strategy and management 36 Porter’s Theory: 38 BCG GROWTH - SHARE MATRIX 40 Mintzberg’s Five P’s for Strategy 42 ANSOFF Matrix 43 Market Penetration 45 Market Development 46 Diversification 46 Product Lifecycle: 49 Balanced Score card: 50 3. Findings Suggestions and Conclusion 51 Products and Services of Company 51 COMPETITIVE POSITIONING 52 Position of companies on bowman’s strategy clock 52 INTERNAL AND EXTERNAL AUDIT OF ORGANISATION 54 PEST 54 SWOT 57 PORTER'S FIVE FORCES MODEL 61 Game Theory 64 The 7-S-Model 64 About the company’s position 68 Reasons for under growth: 69 Global Strategy 70 Strategy of the company: 71 To ways to increasing sales: 72 Hindustan Unilever Limited – June Quarter 2008 Results 78 Position of HUL among Indian FMCG 82 Sales Graph of Unilever Group 83 Profit Margin Graph 84 Share Distribution of HUL 85 Forecast Positioning Pyramid 86 The pyramid given below shows where the company plans to position in 2013 in Indian FMCG market 86 CONCLUSION AND RECOMMENDATIONS 88 References 90 Internet References 91 [pic] How strategic marketing help companies in attaining the market stake...
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...CHAPTER ONE Introduction 1 1.1 INTRODUCTION INTRODUCTION TO NESTLÉ S.A. Nestlé began in Switzerland in the mid 1860s when founder Henri Nestlé created one of the first baby formulas. Henri realized the need for a healthy and economical product to serve as an alternative for mothers who could not breastfeed their babies. Mothers who were unable to breastfeed often lost their infants to malnutrition. Henri’s product was a carefully formulated mixture of cow’s milk, flour and sugar. Nestlé’s first product was called Farine Lactée (“cornflour gruel” in French) Henri Nestlé. The product was first used on a premature baby who could not tolerate his mother’s milk or other alternative products of that time. Doctors gave up on treating the infant. Miraculously the baby tolerated Henri’s new formula and it provided the nourishment that saved his life. Within a few years the first Nestlé product was marketed in Europe. In 1874, Jules Monnerat purchased the Nestlé Company. Nestlé developed its own condensed milk to contend with its competitor, the Anglo-Swiss Condensed Milk Company. The Anglo-Swiss Condensed Milk Company made products like cheese and instant formulas. The two companies merged in 1905, the year after Nestlé added chocolate to its line of foods. The newly formed Nestlé and Anglo-Swiss Milk Company had factories in the United States, Britain, Spain and Germany. Soon the company was full-scale manufacturing in Australia with warehouses in Singapore, Hong Kong and...
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...BUSINESS CASE: ESTABLISHMENT and OPERATION of the FIRST RATING AGENCY in UGANDA by XYZ RATING AGENCY AND CONSULTANCY | A. | TABLE OF CONTENTS | | | | | | S/NO. | | DESCRIPTION | PAGE | | | | | 1.0 | | BUSINESS PROFILE | 2 | | 1.1 | Business Concept | 2 | | 1.2 | The Company | 3 | | 1.3 | Mission | 4 | | 1.4 | Keys to Success | 4 | | 1.5 | Rationale | 4 | | 1.6 | Position for Growth | 5 | | | | | 2.0 | | SERVICE DESCRIPTION | 7 | | 2.1 | Company Performance Rating Services | 7 | | 2.2 | Online Business Information | 9 | | 2.3 | Business Management Consulting | 9 | | | | | 3.0 | | MARKET ANALYSIS | 13 | | 3.1 | Business Services Sector | 13 | | 3.2 | Strengths | 13 | | 3.3 | Vulnerabilities | 14 | | 3.4 | Unexploited Opportunities | 15 | | 3.5 | Marketing | 15 | | | | | 4.0 | | MANAGEMENT & ORGANIZATIONAL STRUCTURE | 16 | | 4.1 | Organizational Structure | 16 | | 4.2 | Significance of the Structure | 17 | | | | | 5.0 | | INDUSTRY SOLUTIONS | 18 | 6.0 | | FINANCIAL ASPECTS | 19 | | 6.1 | Start-Up | 19 | | 6.2 | Income Streams | 19 | | | | | | | APPENDIX I: TARGET INDUSTRY SEGMENTS | 21 | 1.0 BUSINESS PROFILE 1.1 Business Concept XYZ Rating Agency and Consultancy is a start-up company performance rating agency and consulting firm that aims at playing a central and critical role in collecting and analyzing a variety of financial, operational, industry and market information...
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...BUSINESS ETHICS GROUP ASSIGNMENT WHAT LIES BENEATH THE BEAUTY Adityo Prasidi (1340000582) Cinthya Natalia (1340001244) Jeannie Purnamasari (1340001175) Karina Rizki (1340001130) Niltha Mathias (1340000462) Oktavius Ivoni (1340000771) Regvred Reinaldo (1340000784) Talita Anggreni (1340001023) TABLE OF CONTENT WHAT LIES BENEATH THE BEAUTY 1 CHAPTER 1 BACKGROUND: UNILEVER 2 1.1 Company Background: Unilever 2 1.2 Overview of Unilever Indonesia 3 1.3 Unilever Indonesia Foundation 3 1.4 Overview of Dove Products 4 1.5 Environmental Record 5 CHAPTER 2 CASE STUDY: UNILEVER VS GREENPEACE 7 2.1 Indonesia Palm Oil Plantation 7 2.2 Unilever Palm Oil Suppliers 11 2.3 Environment Destruction Caused by Palm Oil Plantations 14 2.3.1 Deforestation 15 2.3.2 Destruction of Orang Utan Habitat 17 2.4 The Impact to Unilever 18 CHAPTER 3 CASE ANALYSIS 19 3.1 Ethical Theory 19 3.1.1 The Stockholder Theory 19 3.1.2 The Stakeholder Theory 20 3.1.3 The Social Contract Theory 20 3.2 Triple Bottom Line 21 3.2.1 People 21 3.2.2 Planet 22 3.2.3 Profit 22 3.3 Environmental Issues of Business Ethics 22 3.3.1 Business and Ecology 23 3.3.2 The Ethics of Environmental Protection 24 3.3.3 Who Should Pay the Cost of Environmental Damage 24 3.3.4 Regulation 24 3.3.5 The Value of Nature 24 3.4 Ethical Issues 25 3.4.1 Environment Destruction 26 3.4.2 Violating the RSPOs Principles 28 3.4.3 Unilever Failure of Screening its Suppliers’ Code of Conduct 30 3.4.4 Government...
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...Background Information 1. Whose plan is this? Gabrielle Bonheur Chanel 2. Business and owner details: Renowned worldwide designer Coco Chanel was born with the name Gabrielle Bonheur Chanel on August 19, 1883, in Saumur, France. With her trademark suits and minimal dark dresses, Coco Chanel made ageless outlines that are still famous today. She herself turned into an abundantly respected style symbol known for her straightforward yet advanced outfits matched with incredible adornments, for example, a few strands of pearls. As Chanel once said,"luxury must be agreeable, else it is not extravagance." Her initial years, then again, were definitely not as glamorous as it would seem. After her mom's demise, Chanel was placed in a halfway house by her dad who acted as a merchant. She was raised by nuns who taught her the way to sew—an ability that would prompt her labor of love. Her handle originated from an alternate occupation altogether. Amid her concise profession as a vocalist, Chanel performed in clubs in Vichy and Moulins where she was called "Coco." Some say that the name originates from one of the melodies she used to sing, and Chanel herself said that it was an "abbreviated rendition of cocotte, the French word for 'kept lady," as per an article in The Atlantic. Around the age of 20, Chanel got to be included with Etienne Balsan who offered to help her begin a millinery business in Paris. She soon left him for one of his significantly wealthier companions, Arthur...
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